18/03/2025
๐๐ฎ๐๐ฃ๐๐๐ญ: ๐๐ซ๐ ๐๐จ๐ฎ๐ซ ๐๐ฆ๐๐ข๐ฅ๐ฌ ๐๐ฎ๐ฌ๐ญ ๐๐ง๐จ๐ญ๐ก๐๐ซ ๐๐ฅ๐๐๐ค ๐๐ฎ๐ข๐ญ ๐ข๐ง ๐ญ๐ก๐ ๐๐ซ๐จ๐ฐ๐?
Imagine this. Youโre at a major networking event, ready to make connections. Youโve prepared your pitch, practised your delivery, and step into the roomโonly to realise everyone looks exactly the same.
So, you adjust your tie, straighten your jacket, and get ready to introduce yourself. But hereโs the catch: no one is paying attention. Theyโre all too busy looking for somethingโor someoneโdifferent.
In business, standing out is everything. And in email marketing, your subject line is your first impression. Yet most emails blend into the inbox like another black suit in a crowded room.
Now, picture this: among a sea of grey and navy, someone walks in wearing a neon pink suit. Heads turn. People take notice. Why?
๐๐๐๐๐ฎ๐ฌ๐ ๐ญ๐ก๐๐ฒโ๐ซ๐ ๐๐ข๐๐๐๐ซ๐๐ง๐ญ. ๐๐ก๐๐ฒ ๐ฌ๐ฉ๐๐ซ๐ค ๐๐ฎ๐ซ๐ข๐จ๐ฌ๐ข๐ญ๐ฒ.
When your email lands in someoneโs inbox, their reaction is instantโeither they notice it, or they donโt. And if your subject line doesnโt stand out, it gets ignored.
The mistake? Many marketers still use the same generic, overused lines:
โ โExclusive Offer Insideโ
โ โYour Free Gift Awaitsโ
These phrases are invisible. They donโt create intrigue. They donโt demand attention.
Hereโs what to do instead: Craft subject lines that trigger curiosity or urgency. Try something like:
โ
โYouโre Losing ยฃ500 Every Month โ Hereโs Whyโ
โ
โThe Email Mistake Costing You Customersโ
Your challenge: Before your next campaign, A/B test two different subject linesโone curiosity-driven, one urgency-based. Watch what happens.
Need inspiration?
๐ฉทGrab my FREE PDF "๐๐ฅ๐ข๐๐ค-๐๐จ๐ซ๐ญ๐ก๐ฒ ๐๐ฆ๐๐ข๐ฅ ๐๐ฎ๐๐ฃ๐๐๐ญ ๐๐ข๐ง๐๐ฌ", and start standing out. (PS it has 100 example subject lines!)
๐ https://turbo-sheets.com/home/lead-magnet/click-worthy-email-subject-lines/
Make your emails impossible to ignore. ๐
