23/08/2026
Today, Newcastle and Liverpool fans come together to honour the one, the only - Kevin Keegan.
And over recent days, we’ve had the privilege of helping tell the story behind today’s incredible tribute.
Our friends at Signpost asked Bonny Lad to help make a film for BBC’s The One Show, following Wor Flags as they transformed around 1,000 shirts left in memory of King Kev into something very special.
There was the pleasure of hearing the remarkable plans from Wor Flags and getting a sneak peek at the design. Of filming the messages supporters had written on their shirts. Of digging through archive we’d never seen before, including Natural Born Footballers from 1995 and a BBC special on Kevin Keegan Week. And, as always, the privilege of filming inside an empty St James’ Park — something we never take for granted.
But there was pressure too.
Pressure to repay the trust Wor Flags placed in us to tell their story. Pressure to deliver for Signpost and the BBC on such a tight turnaround. And, most of all, pressure to do justice to a true legend of the game.
Spooling through the archive, what struck us was just how likeable Kevin Keegan was, not just at Newcastle, but wherever he went. His warmth, generosity, passion and humour always shone through.
One archive moment sadly had to be shortened in the final edit. Keegan is being interviewed in the dressing room after securing promotion to the Premier League when David Kelly empties a bucket of water over his head mid-answer.
His response?
“Could have been champagne, but cheapskate club, it’s water!”
That was King Kev.
Thank you to Signpost for trusting us with this special project. To Robson Green for an incredibly moving contribution — one that nearly had us in tears behind the camera. And to our presenter Adebanji Alade for coming to Newcastle and seeing first-hand what Keegan meant, and still means, to this city — and for his stunning portrait of Special K.
Hopefully our little film does justice not just to the football legend, but to the man himself.
Rest in peace, King Kev. Thank you for the memories.
There was, and will only ever be, one Kevin Keegan. 🖤🤍