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Emily_and_co_

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Emily_and_co_

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I help female-led studio owners & service-based businesses get more local enquiries & bookings through my proven lead generation strategies 🤍
DM ‘LEADS’ to start!

04/06/2026

My client was about to launch her first Pilates studio and she was so worried that nobody would book and the classes would be empty...

The goal was simple: grow her email list, increase enquiries, and get bookings through the door before she even opened.

🥳 One month in and we had over 170 enquiries.

These weren’t just DMs that went nowhere. These were people taking action and registering for the waitlist so they were the first to know when the booking link went live.

When the studio was ready to open it’s doors the classes filled and 9 months on we’re still bringing in leads and new faces consistently.

This is what happens when your strategy actually matches the business you’ve built.
If you’re a Pilates studio owner who is sick of seeing “spaces available” on your timetable, DM me the word ‘LEADS’ and let’s build your strategy 🤍

03/06/2026

Raise your hand if you’ve ever done this...

Spent at least an hour creating one piece of content, wrote the caption, picked the audio… posted it feeling good about it.

And then... absolutely naff all!

No DMs or enquiries! Maybe a couple likes from your besties or regular clients but not what you actually want from your marketing.

So you tell yourself you’re just not consistent enough or you need better graphics. No, it’s the algorithm right, completely against you 😳

I’m going to stop you right there because it’s something I hear so often from business owners before we work together 🫶🏼

“I’m posting but nothing is happening, I need more bookings”

It wasn’t that the content they were posting was completely terrible… I didn’t go in and delete it all 😂 They’d put A LOT of time and effort into it but it just wasn’t bringing the results they wanted.

Pretty posts don’t fill classes, they needed a targeted local strategy. Showing up in the right spaces in front of the right local people.

The moment my clients stopped trying to crack the algorithm and started being intentional about WHERE they showed up and WHO they were talking to, that’s when the enquiries started.

That booking tab switching from “3 spaces left” to “waitlist.” The phone going off with new lead emails.

That’s what this looks like when it’s working.

Look at your last piece of content. Who were you talking to, what was the purpose and what was it about the post that helped you to reach your local ideal client?

Facebook Marketing Local Business Pilates Studio Local Leads Content That Converts Local Visibility

02/06/2026

I say that as someone who has supported Pilates studio owners to build waitlists and fill classes and events.

The belief is this... show up on Instagram, post consistently, make it look good, use the and the clients will come.

So you do all of that but you’re still struggling to fill classes.

Instagram reach is broad which sounds like a good thing until you realise that broad reach doesn’t mean local reach. The people seeing your content are not necessarily the people in your area who are ready to commit to a membership, book onto your next class, or show up to your events every single week.

You need to speak directly to your ideal client, the one who understands the value of Pilates, wants to invest in her health consistently, and will become one of your loyal regulars.

She’s looking for a studio she can trust and if you’re not visible in the right spaces, she’s walking through someone else’s door.

I helped a Pilates studio owner go from terrified nobody would show up at her launch to 170 leads in her very first month. This was down to a strategy that put her in front of the right people in her area at exactly the right time.

That booking tab went from “spaces available” to waitlist.

DM me the word ‘STUDIO’ and let’s work together to make this happen for your studio.

01/06/2026

A month to fully recharge and spend quality time with friends and family...

🇵🇹 May started in Lisbon with my amazing friends for Louise’s hen. We had the best boat trip dancing all night, an day at the beach club with all the weather you can think of and a TukTuk around the city.

When I got back from Lisbon it was all about work and getting ahead because I was going away with my family and wanted to be fully present. I made sure my days were productive and everything was ready before my holiday started.

🤍 I had some lovely messages from clients, two clients who were due to end contract extended for a further 3 months and we saw some amazing results - booked out classes, new clients booking treatments and huge increases in local visibility & leads.

🇨🇾 May ended in Cyprus with my gorgeous family. I loved every minute, seeing how happy the girls were and how much they enjoyed it meant we started looking for the next holiday as soon as we got home (anyone else do this) 😂

I can’t wait to see what June brings... The Facebook Blueprint Masterclass launches, 2 calls booked in to onboard new clients and my smallest turns 1 🎈

16/05/2026

When you get sent a reel & audio in the group chat and you just have to make your own…

Not my usual content but I had to share these amazing girls who support me through absolutely everything! Always proud, always listening, my biggest supporters since school… I’m so glad we have each other 🫶🏼

Plus, it’s the perfect way to share our fun on the boat trip 🇵🇹🛥️👯‍♀️

13/05/2026

A weekend to remember in Lisbon with my beautiful friends celebrating our hen 🇵🇹⛱️🥂🤍

We managed to fit so much into a weekend… beach club, TukTuk tours, beach sports, rooftop lunches, sunset boat trips, karaoke, walking up & down thousands of steps and so many laughs.

Lisbon was amazing… next stop a stunning wedding in Portugal 🇵🇹🤍

30/04/2026

🤍 100+ enquiries in a single month.
🤍 Most attendees ever.
🤍 Fully booked classes.
🤍 Enquiries that doubled overnight.

These aren’t made-up numbers, these are real results from real local business owners using The Lead Gen Strategy in their Facebook group marketing.

We’re not paying for ads or posting every single day and they didn’t start with a huge following either.

My proven Facebook strategy is the key to it all... putting business owners in front of the right people, in the right places & at the right time.

This is exactly what I’m teaching inside The Local Lead Gen & Visibility Masterclass... going live next week. You’ll have everything you need to start showing up on Facebook with purpose and getting your business seen locally.

The waitlist is open now and waitlist members get early bird access... DM ‘WAITLIST’ for the link.

Share this with a local business owner who needs to see it 🤍

29/04/2026

This is the mistake I see almost every local business owner making on Facebook 👇🏼

You’re posting on your page but your page is only reaching people who already follow you. Facebook Groups are where your ideal clients are already asking for recommendations & looking for exactly what you do... and posting there is completely free.

Here’s what happens when local businesses start using the right Facebook Group strategy:
✅ 100+ enquiries in a single month
✅ Sold out events
✅ Fully booked classes
✅ Enquiries that doubled overnight

No ads or huge following but the right strategy, used consistently.

Next week I’m teaching my framework in a Facebook Strategy Masterclass that’s packed full of practical, actionable steps you can start using the same week.

Join the waitlist now and get early access and early bird pricing 😮‍💨 Always a winner!

Comment or DM ‘WAITLIST’ for the link.

23/04/2026

I’ve created something new… and if you’re a business owner trying to make Facebook actually work for your business, you’ll want in 👀

I’ve opened a free Facebook group where I’ll be sharing tips, advice, and real strategies to help you:

🤍 Get seen by the right people
🤍 Bring in more leads & enquiries
🤍 Build a strong local audience that actually converts

If you’re sick of posting consistently without seeing the results and growth you want, this is for you!

Comment “GROUP” or click the link below and come join us 👇🏼

https://www.facebook.com/groups/2135878897263190/

13/04/2026

If you were putting fingers down the whole way through… you’re not the only one

Most Pilates studio owners I speak to feel like they’re doing everything they should be doing and putting in the effort with consistent content, reels, their brand but new leads are quiet.

This is when you feel frustrated. You’re spending hours on content and you’ve put a lot of time and money into a stunning studio that offers an amazing service to your clients but you’re just not seeing the enquiries and bookings you thought you would.

It comes down to this...
You’re not being seen by the right people. This is not because you’re not showing up
but because of where and how you’re showing up. There’s a big difference between posting
and being visible in the places your ideal clients are already looking.

That’s the shift that changes everything. If this felt a bit too relatable and you want to figure out what’s missing, my DMs are always open 🤍

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