03/06/2026
Raise your hand if you’ve ever done this...
Spent at least an hour creating one piece of content, wrote the caption, picked the audio… posted it feeling good about it.
And then... absolutely naff all!
No DMs or enquiries! Maybe a couple likes from your besties or regular clients but not what you actually want from your marketing.
So you tell yourself you’re just not consistent enough or you need better graphics. No, it’s the algorithm right, completely against you 😳
I’m going to stop you right there because it’s something I hear so often from business owners before we work together 🫶🏼
“I’m posting but nothing is happening, I need more bookings”
It wasn’t that the content they were posting was completely terrible… I didn’t go in and delete it all 😂 They’d put A LOT of time and effort into it but it just wasn’t bringing the results they wanted.
Pretty posts don’t fill classes, they needed a targeted local strategy. Showing up in the right spaces in front of the right local people.
The moment my clients stopped trying to crack the algorithm and started being intentional about WHERE they showed up and WHO they were talking to, that’s when the enquiries started.
That booking tab switching from “3 spaces left” to “waitlist.” The phone going off with new lead emails.
That’s what this looks like when it’s working.
Look at your last piece of content. Who were you talking to, what was the purpose and what was it about the post that helped you to reach your local ideal client?
Facebook Marketing Local Business Pilates Studio Local Leads Content That Converts Local Visibility
