The Popular Agency

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Feel like you’re shouting about your brand into the abyss?Like you’re posting, tweaking, rewriting, “optimising”… and st...
28/11/2025

Feel like you’re shouting about your brand into the abyss?
Like you’re posting, tweaking, rewriting, “optimising”… and still no one actually gives a f*ck?

Here’s the truth:
People don’t care about your fancy funnels, your SEO jargon, or your perfectly colour-coded content calendar.
They care about clarity, consistency, and whether your brand actually stands out.

That’s why we keep things transparent - pricing, process, expectations.

If you’re tired of guessing what will finally make your brand click, take 60 seconds and find out if we’re the right partner for you.

Tap the quiz in our bio.
Because you shouldn’t have to scream into the void to get noticed.

Companion content is winning November campaigns and this is why...It’s not the big hero shots doing the heavy lifting an...
26/11/2025

Companion content is winning November campaigns and this is why...

It’s not the big hero shots doing the heavy lifting anymore. It’s the micro moments, the boots-up angle, the half-finished drink, the textures and ambient light that feel like an invitation into the scene.

Brands are leaning into mixed media storytelling because it builds a narrative without over scripting it. Aesthetic close ups + candid atmosphere = content that feels lived-in, not manufactured.

This kind of companion content gives audiences something real to connect with - context, mood, and a storyline they can step into. And in 2025, that authenticity is outperforming the most polished promo shoot.

What are your content predictions for 2026?

📸 : Soho House X The List - Dinner at DishoomAn evening surrounded by Edinburgh’s creative crowd - culture, conversatio...
28/10/2025

📸 :

Soho House X The List - Dinner at Dishoom

An evening surrounded by Edinburgh’s creative crowd - culture, conversation, and seriously good food. Left inspired (and definitely full).

In short: slow loading, not mobile-first, not engaging.In long: if your funnel’s post-click experience is sluggish, outd...
16/10/2025

In short: slow loading, not mobile-first, not engaging.

In long: if your funnel’s post-click experience is sluggish, outdated, and looks like it was built on dialup... you’ve already lost them.

If you want to fix your funnels, drop us an email, DM, or send out the signal (a slow loading funnel). We’ll sort it, streamline it, and set you up for conversion.

[email protected]
popularagency.co.uk

15/10/2025

Winter Arc.

It’s the annual trend that you have to know about.

The TikTok generation (I’m not just saying GenZ, because the app’s user average age is quickly changing) are very much focussing on self-improvement, while recording their journey.

The trend involves using the colder months to set & work towards goals, INSTEAD of waiting for New Year. It’s a proactive focus on self discipline for an intentional period. This is a trend I can see the majority of the app’s users taking part it.

Check out some of the press pieces covering “Winter Arc” on the following -

Marie Claire UK
Parade
Project Better Life

If your marketing feels busy but not brilliant, this ones for you. Refine your strategy, elevate your visuals and make y...
14/10/2025

If your marketing feels busy but not brilliant, this ones for you.

Refine your strategy, elevate your visuals and make your brand impossible to ignore.
👋 [email protected]

Comment 'COPYCAT' and we'll DM the link.
13/10/2025

Comment 'COPYCAT' and we'll DM the link.

From personalised skincare to predictive booking systems and smarter project planning, AI is transforming every industry...
08/10/2025

From personalised skincare to predictive booking systems and smarter project planning, AI is transforming every industry; beauty, hospitality, construction, and beyond.

The results speak for themselves - higher engagement, faster workflows, and stronger ROI.
In beauty alone, AI is forecast to hit £7.8B by 2028, proving the power of data-driven personalisation.

Leaders like Sephora, L'Oreal, and Estée Lauder are already setting new standards in customer experience and the same opportunities exist for brands in every sector ready to innovate.

Integrating AI into your digital strategy isn't optional anymore, its your competitive advantage.

Popular Agency turns 2! 🪩 ok fine yes we forgot our birthday. It was in September.
01/10/2025

Popular Agency turns 2! 🪩

ok fine yes we forgot our birthday. It was in September.

Women On Top 2025We’re feeling super grateful to have been invited to host a workshop on the topic of Social Media & Con...
25/09/2025

Women On Top 2025

We’re feeling super grateful to have been invited to host a workshop on the topic of Social Media & Confidence and Visibility by at yesterday’s Women on Top Summit.

We left feeling inspired and motivated by every single woman in that room. Thank you 💚

We were recently invited down to the newly opened .london and it did not disappoint! Think luxury, cosmopolitan dining w...
23/09/2025

We were recently invited down to the newly opened .london and it did not disappoint!

Think luxury, cosmopolitan dining with a sleek interior design 🍒

With its roots in Dubai and a reputation for upscale nightlife and Asian-Fusion, it attracts a fashionable and lively crowd. Panoramic views, elevated drinks and the kind of mirror selfies that every girls night looks for.

Address

Edinburgh
EH23JP

Telephone

+447503494270

Website

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