http://www.popularagency.co.uk/

The Popular Agency, Edinburgh (2025)

08/10/2025

From personalised skincare to predictive booking systems and smarter project planning, AI is transforming every industry; beauty, hospitality, construction, and beyond.

The results speak for themselves - higher engagement, faster workflows, and stronger ROI.
In beauty alone, AI is forecast to hit £7.8B by 2028, proving the power of data-driven personalisation.

Leaders like Sephora, L'Oreal, and Estée Lauder are already setting new standards in customer experience and the same opportunities exist for brands in every sector ready to innovate.

Integrating AI into your digital strategy isn't optional anymore, its your competitive advantage.

01/10/2025

Popular Agency turns 2! 🪩

ok fine yes we forgot our birthday. It was in September.

25/09/2025

Women On Top 2025

We’re feeling super grateful to have been invited to host a workshop on the topic of Social Media & Confidence and Visibility by at yesterday’s Women on Top Summit.

We left feeling inspired and motivated by every single woman in that room. Thank you 💚

23/09/2025

We were recently invited down to the newly opened .london and it did not disappoint!

Think luxury, cosmopolitan dining with a sleek interior design 🍒

With its roots in Dubai and a reputation for upscale nightlife and Asian-Fusion, it attracts a fashionable and lively crowd. Panoramic views, elevated drinks and the kind of mirror selfies that every girls night looks for.

18/09/2025

Everyone say hey, Eva.

She’s the queen of nightlife and culture-led brands, here to make brands Popular.

To get to know Eva a little better, we asked her a few questions. When it came to her dream date in London, her answer was perfectly candid: “A walk around Portobello Market, dinner at , a boogie at .uk, then a nightcap at .” Cool, right?

Eva thrives on interactive activations. Fresh from attending the Summer Club in Mallorca, she noted: “You can already see a lot of beauty brands trying to replicate these lifestyle experiences now rather than just the product.” It’s exactly this eye for cultural shifts that she brings to her work.

When she’s not spotting brand trends, she’s building the Nightlife & Culture arm of Popular as After Hours (coming soon!), alongside working for a diverse portfolio of iconic brands.

As for her personal loves: HiFi bars, structured jackets, a cheeky cig, and Blind by Frankie Knuckles.

We’re so happy to welcome Eva to The Popular Agency as our freelance Content & Culture Manager.

18/09/2025

Everyone say hey, Eva.

She’s the queen of nightlife and culture-led brands, here to make brands Popular.

To get to know Eva a little better, we asked her a few questions. When it came to her dream date in London, her answer was perfectly candid: “A walk around Portobello Market, dinner at , a boogie at .uk, then a nightcap at .” Cool, right?

Eva thrives on interactive activations. Fresh from attending the Summer Club in Mallorca, she noted: “You can already see a lot of beauty brands trying to replicate these lifestyle experiences now rather than just the product.” It’s exactly this eye for cultural shifts that she brings to her work.

When she’s not spotting brand trends, she’s building the Nightlife & Culture arm of Popular as After Hours (coming soon!), alongside working for a diverse portfolio of iconic brands.

As for her personal loves: HiFi bars, structured jackets, a cheeky cig, and Blind by Frankie Knuckles.

We’re so happy to welcome Eva to The Popular Agency as our freelance Content & Culture Manager.

11/09/2025

Delighted to be a part of ‘s 2025 Women on Top summit!

On September 24th, catch us at the Assembly Rooms as we host a workshop all about how trying to look “perfectly professional” online can attract the wrong clients and how everything changes when you ditch the mask and lean into authenticity.

A limited number of tickets are available through Eventbrite, so get yours now to avoid missing out on some fantastic speakers and workshops.

💚

10/09/2025

It's September, which means of course we have our Christmas campaigns in production.

Do you need help to promote your brand over the festive period? Let's start early to get the best results from your seasonal strategies!

Say hi - [email protected]

09/09/2025

Hot news, we're hiring

Here’s what we’re into:
✨ You’re an active user of Instagram, TikTok, Facebook and LinkedIn. You know what content works, what gets people talking, and how to create consistently reactive content.
✨ You can plan and schedule content in line with a client’s wider strategy.
✨ You love AI tools, but you also know that nothing beats strong, consistent copy and a brand with a solid tone of voice.
✨ If you’ve got a basic understanding of paid social... even better.

Sound like you?
Drop us an email: [email protected] to find out more about the role.

14/08/2025

Social media loves creativity that feels human.

Perfectly curated? Old news.

Right now it’s all about content that’s relatable, creative, and shareable enough to live rent-free in your feed.

Trends are shifting to the anti-aesthetic - messy, funny, and real.

The best content doesn’t just follow trends. It becomes them.

03/02/2025

Loved seeing the full fit out process of newest venue in Aberdeen, by

Lovely project to be involved with, look out for some before & afters, plus some venue inspo ✨

Got a project that deserves to be documented digitally?! Let’s get connected.

The Popular Agency

08/10/2025

01/10/2025

25/09/2025

23/09/2025

18/09/2025

18/09/2025

11/09/2025

10/09/2025

09/09/2025

14/08/2025

03/02/2025

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