
25/04/2025
We're thrilled to share that our national walking campaign A Wee Walk Works Wonders has been shortlisted for The Marketing Society's !
With the help of our small but mighty creative team, this colourful campaign got 1 in 3 adults walking instead of driving for more of their short journeys.
With playful characters and a clear ask, helped change how thousands think about how they travel for those everyday short trips.
A big thank you to everyone who helped make it happen!
About the campaign 👉 https://transform.scot/our-work/a-wee-walk/
About the creative process 👉 https://transformcreative.org.uk/a-wee-walk
About the Star Awards 👉 https://starawards.marketingsociety.com/shortlist
Ramblers Scotland Paths for All Living Streets Scotland Transport Scotland