
27/07/2025
This is one of our favourite cycling images ever. It’s from the 1954 Tour of Flanders, but we don’t know who the rider is. His name on the original caption was illegible, so if you know please tell us.
What the image does for us is convey the passion Flemish people have for cycling. Passion such that, and we had a hard time believing this but are assured it’s true, half of all people living in the region stand by the road each year to watch the Tour of Flanders pass by.
That passion is alive in this picture. The grit and determination of the rider powering over the uphill cobbled road through the rain and cold. His eyes set ahead, maybe set on the top. The way he grips the handlebars so all the power of his legs goes into the pedals.
The young child in the centre foreground, gazing at a champion and maybe thinking he’d be a pro like him one day. The older men exhorting the lone breakaway to grit his teeth and drive. The police officer in the background watching the race and not the crowd. The people hanging out of the upstairs window.
Applause, crouching or standing on tip-toe to get a better view. The smiles, the joy, and you can almost hear the noise of it. With maybe the Pontiac watches publicity vehicle that preceded big Flemish bike races in those days, with its infernal “Tick-tack, Pontiac” soundtrack played through roof-mounted loudspeakers.
The photo has got it all, and we liked it so much we used it as a two-page spread in our latest illustrated book, Cycling Legends 04 Flandriens, cult heroes of the cobbles.
As well as being full of interviews with some of the greatest Flemish cyclists of all time, ranging from the era of this picture to much more recent times, we also investigate why this sport means so much to Flemish people and in Flanders. If you love Flemish cycling, you’ll love Flandriens. Find out more in the comments.
📸 Presse Sports
🖋 Chris Sidwells