TIDE: The Content Company

TIDE: The Content Company We craft unforgettable stories for global brands and industry disruptors. Marketing - PR - Social Management - Content

04/11/2025

That's a wrap for TIDE at Fort Lauderdale International Boat Show!

"It's been great to be here for another year; filming content for some of the biggest players in the marine industry featuring at the world's biggest boat show." - Monty Swan, CEO.

Catch us on both sides of the Atlantic at the next boot Düsseldorf and Miami International Boat Show. In the meantime, we have lots of content to shoot to keep us going...

We've landed in Fort Lauderdale - ready to take on the world's biggest boat show Fort Lauderdale International Boat Show...
29/10/2025

We've landed in Fort Lauderdale - ready to take on the world's biggest boat show Fort Lauderdale International Boat Show !!!

We're bringing all the action from the leading boating brands in the industry. From walkthroughs, production showcases, press launches, educational content and innovative world firsts: Tide are here, at the heart of it all.

Keep an eye on our stories for all the Behind The Scenes and if you see our team onsite, make sure to stop us and say hi!

This weekend at  is your chance to watch our CEO  on the Cockpit stage! Learn all about the world of powerboats and grow...
26/09/2025

This weekend at is your chance to watch our CEO on the Cockpit stage! Learn all about the world of powerboats and growing one of the world’s most successful marine media agencies.

This is great if you want to learn about all things fast boats, expedition, getting started in the marine industry and building an international marine brand.

Saturday 27th 11.30am - Cockpit Stage.

12/09/2025

Wednesday night, our CEO Monty Swan launched the first Burger On The Boat supper club. 🍾

Cannes Yachting Festival brought the energy; we bonded over some great food and bubbly whilst connecting with our long-standing clients and close friends.

We're grateful to our private chef and a very special thank you to the incredible Bellini and Sebino Yachts for the unreal setting.

We’re proud to officially welcome Arksen  into the Tide Creative Group family.Arksen has earned global recognition for i...
03/09/2025

We’re proud to officially welcome Arksen into the Tide Creative Group family.

Arksen has earned global recognition for innovation, adventure, and a bold vision of sustainability in the marine world. Now, together, we’ll be building a content and digital campaign strategy that matches their ambition; telling the Arksen story in powerful ways across Marine and Overland divisions.

At Tide, we’re passionate about helping brands shape the future of the industry. Partnering with pioneers like Arksen reflects our mission to work with the very best and elevate them on the global stage.

Commenting on the partnership, CEO of Tide Creative Group; Tom Montgomery-Swan mentioned; "We’re super proud to welcome Arksen into the Tide Creative Group family. Thanks to Jasper and his team for their trust in our vision.

At Tide, we lead the industry in combining strategy, creative, and storytelling; bringing together high qaulity content, social-first marketing, and data-driven campaigns that showcase brands worldwide. Partnering with Arksen is a natural fit: they share our passion for innovation, our love of adventure both on land and at sea, and our vision for shaping the future of the marine industry.

This partnership is about building a global brand presence that inspires, engages, and drives real growth. With Tide’s proven approach and Arksen’s pioneering spirit, we’re setting out to tell stories that will resonate across continents.

We cant wait to start the adventure together.

With a little over a week to go, we are excited for this years Cannes Yachting Festival. We are proud to introduce our c...
29/08/2025

With a little over a week to go, we are excited for this years Cannes Yachting Festival. We are proud to introduce our client portfolio for thus years edition of the boat show.

We are thrilled to be working again with brands like Mercury Marine, whilst also welcoming new clients like Nautical Ventures, Navan & Sebino Yachts.

We look forward to seeing you there!

Tide are on the water in Indiana this week, working with exciting new pontoon boat brand Alera Marine.We’ve been commiss...
06/08/2025

Tide are on the water in Indiana this week, working with exciting new pontoon boat brand Alera Marine.

We’ve been commissioned to produce a series of films showcasing both their state-of-the-art manufacturing facilities and their impressive M Series line of boats. Jon, Gareth, and Tom are on location capturing it all, including a full review for Powerboat & RIB, the ultimate digital boating platform.

We can’t wait to share the stunning content coming your way soon.

NEWS: We are thrilled to welcome Jon Roberts to the Tide Creative Group team in his new role as Senior Creative Manager....
31/07/2025

NEWS: We are thrilled to welcome Jon Roberts to the Tide Creative Group team in his new role as Senior Creative Manager.

This marks another step in our mission to build a creative agency operating in a different league for the marine, automotive and adventure sectors.

With over 15 years of experience across sport, fashion and culture, Jon’s career has seen him deliver work that blends world-class creativity with a deep understanding of global brand storytelling.

Jon’s portfolio is extensive. He has worked with some of the world’s most iconic brands including , , , and , as well as collaborating directly with sporting legends such as , , , , , and . His expertise in social-first, high-performance digital content will be a game-changer for the brands we work with.

In his role at Tide Creative Group, Jon will work closely alongside Gareth Bartlett, who recently was promoted to Senior Production Manager, combining their expertise to deliver outstanding results for our clients. Jon will focus on creating dynamic, high-impact visual content with a strong emphasis on social-first storytelling. He will act as the client-facing representative of our team, collaborating with brands to shape and execute campaigns and ensuring every deliverable meets and exceeds client objectives.

As we continue to grow, Jon’s appointment is another example of how Tide is investing in top-tier talent to redefine what is possible for creative agencies in our industry. Welcome to the team Jon.

We are live with our new digital identity and brand refresh. Sharper, clearer and continuing to disrupt. Stay tuned for ...
19/07/2025

We are live with our new digital identity and brand refresh. Sharper, clearer and continuing to disrupt. Stay tuned for our next update.

We’ve built a reputation helping brands gain clarity — delivering marketing that informs, engages, and feels unmistakabl...
17/07/2025

We’ve built a reputation helping brands gain clarity — delivering marketing that informs, engages, and feels unmistakably like them. Giving that same strategic focus to our own brand? Long overdue.

Tide has evolved. From a content studio into a full-scale media powerhouse. And now, behind the scenes we have been building a complete creative agency — home to an exceptional collective of marketers, storytellers, strategists, designers, and creators.

We’re not just a media service provider anymore. We’re the partner behind some of the boldest brand moves in marine, automotive, and adventure.

It’s time our brand reflected that.

We've been quiet, but we have been building...
16/07/2025

We've been quiet, but we have been building...

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