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Archetype Copywriting

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Falmouth
Archetype Copywriting

We are content and SEO specialists offering solutions for businesses and individuals who need additio Call us, email, or drop a DM.

We help businesses leverage their value through SEO and a mastery of words. Archetype is a team of experienced, dedicated, and talented professionals who execute on the delivery of premium quality content and inbound marketing services. We’d be happy to chat about where content and SEO can take your business.

03/03/2025

There’s never been a more important time to solidify exactly what it is you represent in the world. To let yourself be seen, be noticed, be understood, and be trusted. 👀

Developing your personal brand is your unique offering to the world. 🌍

It’s the way that you differentiate. 🔹🔸

It’s how you separate yourself from the “pack” and stand apart from the chaos of our digital domains. 💻

It’s also a really natural way of expressing yourself and doesn’t need to be something that feels forced or skeezy.

DM “personal brand” now and we’ll show you exactly how simple it can be.

27/01/2025

Do you use LinkedIn for your business?

Whether you're a seasoned LinkedIn pro, or you find yourself dabbling in sending out connection requests and posts every so often; having an optimised LinkedIn profile is a win.

(Yes, I appreciate the irony in posting about LinkedIn on Facebook, but if you're not active on LinkedIn, you might be here. If that's you, say hello! 👋)

🔎 LinkedIn is one of the first places people will venture when they want to find out more about you. Are you who you say you are?

💡 It's the back-up space for all your ideas and insights. Do you have the experience to corroborate what you're saying?

✅ It's a source of trust. Do your actions on the platform showcase a level of activity that could only be created by a legitimate human? ❌ 🦾 🤖

Having an optimised LinkedIn profile is often overlooked in favour of making connections and diving straight into conversation.

(Or by not being present on the platform at all.)

But if you're not quite hitting the mark with your outreach, networking, or lead gen, perhaps take a look at LinkedIn and try to visualise what others would see.

One of our brilliant writers, Amber-Skye Charalambides, has put together a 12-step guide to boosting your LinkedIn presence by optimising your profile with small, but noticeable, tweaks.

Have a read via the link in the comments below.

01/01/2025

🎉 Happy new year and may it be the best fresh start for your business. Kicking off 2025 is feeling like a whole new world of opportunity! 🍀

If you’re ready to dive deep into your marketing, and don’t know where to start, here are a few ideas:

💡 Firstly… chill. It’s the 1st of Jan, you don’t have to have it all figured out yet. 😏 Take some time to think about your goals and priorities.
💡 On that note, what is the most important first step? Strategy? Content planning? Getting a website up? Building your personal brand? Determine where your energy needs to go first so you’re not pulling yourself off in all directions.
💡 Use these quieter days to plan out your January 📆 Staying a month ahead keeps you working proactively instead of reactively.
💡 If you have no idea where to begin, lean on our 17 years of experience, book a consulting call and we can hash it out together. Link in comments to book 🔗

You ready? Enjoy the process and create a game plan from a place of power and presence instead of pressure.

11/12/2024

When you are showing up with authenticity in everything you do, the work you do genuinely matters. It's something I re-learned this year after being repeatedly hit on the head. Metaphorically speaking, of course.

It's easy to get stuck into the churn. The production line. Because we all want to get paid and sometimes the paycheque is more attractive than the work. And as agency owners or freelancers, it's near impossible to say no.

But we must say no from time to time.

We must choose our work. When we only connect with clients we resonate with, the possibilities are truly unbounded. When we invest in the work we do out of passion instead of pressure, we can create things that weren't even a part of the scope in the first place, but DAMN why did we not think of that before?

That's where the excitement of what you do comes in. Where inspiration flows like water through open floodgates. Where there are truly no limits. That's where the magic happens.

This quote used to be on my email signature. It has always been the running thread in everything we do as a business. Being authentic, being genuine, being worth connecting with, so that together you can do the most remarkable things.

If that's how YOU want to take charge of your marketing in 2025, I'd love to have a conversation with you. Reach out and we can have a chat to see if we are a good fit for one another. And if we're not... that's okay, we can choose to say no. But if we are.... oooh, the possibilities are endless! 😉

02/12/2024

It all starts with an idea. 💡
A concept that is begging to be brought to life. 💥
An experience that you envision, one that people will benefit from or enjoy.
It's creating movement inside you, but you can't... get it out.
The words escape you, they aren't quite right, or maybe you're just putting so much pressure on yourself that you're not sure what's right or wrong anymore.

This is the nature of writing. It happens to everyone.
It's the nature of creating. 🧠

Sometimes we are just too close to our work to be able to identify the cracks and fissures, or the fragments of gold within the unnecessary fluff. 🥇

That's why we developed the copy consultation call. Because we've been there. We've been through it all. We get that it can be so all-consuming, and sometimes you just need a fresh, outside, honest opinion to help you remember where you started. 🫶

To take you back to the idea. 🔜 💡
To remind you why you're writing in the first place. ⚡

These calls are for you, and you can book yours today to get help with your copywriting, your on-page optimisation, your strategy, planning, or just to talk through a vision for a page.

We've got your back and we can't wait to help you move through the sticky bits, to close up the fissures, and to reveal the gold within.

You can find out more via the link below. You are also more than welcome to enquire directly with us too. 😊

25/11/2024

Have you ever been burned by scrappy copywriting services? We have. It hurts. It’s incredibly frustrating, and ultimately costs in reparations and time.

Sometimes you just want to do it all yourself, because no one knows your business like you do, right? Absolutely. But doing it all yourself? I mean… go ahead if you know what you’re doing.

If you’re not quite sure? We’ve got your back and we can give you our expertise without us actually taking on your work.

Huh? 🤔

We offer a copywriting consulting service that lets you pick our brains for one whole hour! You can ask us whatever questions you may have or we can guide you through a specific project you’re undertaking.

👉🏾You’ll get a Google Doc to fill out with all your questions (we might not get through them all).
👉🏾You’ll get our 17 years of expertise via Zoom or Google Meet for one hour.
👉🏾Plus you’ll get the meeting recording as well as any docs we work on during the call.

If you need advice, guidance, an expert critique, or simple handholding through your copywriting processes, this is for you.

It’s only £199 + VAT for the hour, and you can book as soon as tomorrow!

We’ve got your back and we’d love to help!
Kat, Amber, Irene, and the Archetype team.❤️

16/08/2024

Creating fresh content for your website is such an easy win if you want to:

✅ Increase authority in your niche
✅ Improve visibility online
✅ Encourage more organic traffic to your site
✅ Build up engagement and trust with your audience

I’m curious if you’re on that content creation train already. It’s a long game, but it always pays off when done strategically.

PS: Get a bank of conversion-focused, SEO-friendly article content with our starter bundle of ten articles. See link in bio for more. 📊📈

18/07/2024

Trying to be everything to everyone (remember: you’re not a taco 🌮) is an impossible feat. So, why would you try and stick with this mindset in your copywriting?

By focusing in on one customer, you can really get to grips with who they are, the struggles they face, and how you can help them. Which makes for much more focused copywriting.

Do you know who your one customer is? 🤔

19/03/2024

Keeping your content fresh encourages movement through your website. Think about it. Why would users come to your site repeatedly if there wasn’t anything new for them to see or do?

A content strategy (and solid implementation plan) is your gold if you’re looking to:

📌Keep your audience engaged
📌Build trust
📌Create awareness around your products and services
📌Entice search engines to feature your content

How does your content strategy look and… more importantly… do you stick to it? 🤭

Address

9 Trelawney Road
Falmouth
TR113EW

Opening Hours

Monday	9am - 5pm
Tuesday	9am - 5pm
Wednesday	9am - 5pm
Thursday	9am - 5pm
Friday	9am - 5pm

Website

https://linktr.ee/archetypecopywriting

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