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TVADSWORK

Enabling advertisers to reach & engage new audiences. From planning to delivery, script to screen.

26/05/2026

Some standout takeaways from Thinkbox’s TV Now & Next event, which explored total viewing in 2025 — from platform performance to time spent with advertising.

We’re spotlighting their findings on how YouTube stacks up against TV… and the numbers make for very interesting reading.

A few stats in here we think you’ll agree are worth paying attention to.
Link to full article in comments.

21/05/2026

Nothing makes us prouder than helping brands grow and seeing real results from our campaigns.

If you’re ready to increase engagement, enquiries and brand awareness, we’d love to help.

20/05/2026

Don’t just take our word for it…

At TVADSWORK we help brands cut through the noise with TV, Radio, Out of Home, Promotional Video and Podcast advertising, acting as a true extension of your marketing team from concept to delivery.

But our favourite part? The relationships we build along the way. ❤️

19/05/2026

Love a happy client. ❤️

12/05/2026

Lights. Camera. Behind the scenes....

A sneak peek at the filming of the brand new TV commercial for Eveyspreloved

We love it when a commercial shoot runs this smoothly and Evey absolutely nailed every take with a message that felt simple, authentic, and true to her brand.

The campaign captures her honest, straightforward approach to business while showcasing the fantastic Trustpilot reviews her customers continue to leave.

We can’t wait to see the finished version hit our screens soon.⠀ ⠀

28/04/2026

Lights, camera… action!

They say never work with animals and children but we were delighted to be on site at a Your Co-op Little Pioneers nursery, capturing something truly special for an upcoming TV commercial. From the vibrant energy of the children to the dedication of the staff, it’s been an inspiring day bringing this story to life.

A big thank you to everyone involved for making the shoot such a success—we love working with teams who share our passion for creativity and authenticity.

Stay tuned… we can’t wait to reveal the final film!

21/04/2026

A new “Ad Pause” spot on C4 pairing women’s football with Disney’s Frozen has sparked a familiar debate in the office today: clever cultural crossover… or a step backwards?

On one hand, the visual parallel, elite athletes celebrating alongside iconic animated characters, leans into universal themes of connection, resilience, and sisterhood. Characters like Elsa and Anna have come to represent independence and strength for a new generation, so the comparison could be read as reinforcing positive female archetypes rather than diminishing them.

But there’s another side worth questioning.

Does framing professional female footballers through the lens of fairytale princesses risk softening or trivialising their achievements? Women’s sport has fought hard to be recognised on its own terms, defined by performance, competition, and excellence, not by association with traditionally “feminine” narratives.

For some, this juxtaposition may feel reductive, as if elite sport still needs a familiar, palatable cultural reference point to engage mainstream audiences.

So where’s the line? Is this smart, inclusive storytelling that broadens appeal, or an unnecessary comparison that subtly undermines progress?

Is calling it out a valid critique—or just over-sensitive political correctness?

Curious to hear your take. Drop us a line in comments.

16/04/2026

As we discussed in our last post, the definition of TV has become blurred. Broadly, it falls into two categories: Mass and Addressable. Here, we focus on addressable—not all of which is equal—and on a defining quality of TV: trust.

Some confusion stems from platforms like YouTube positioning themselves as “TV.” However, TV retains a clear definition for advertisers, viewers, and regulators. Ofcom, for example, classifies YouTube as a video-sharing platform (VSP), not TV.

For advertisers, TV offers a premium, regulated environment with professionally produced content, independently measured and verified, alongside brands that meet the same standards. For viewers, this results in one key outcome: trust.

Research from Tapestry shows TV is trusted twice as much as YouTube, with Credos reporting similar findings versus social and influencer channels. TV remains the most trusted media channel, and that trust extends to advertised brands, ultimately driving profitability.

Platforms like YouTube and social video still have value, but they don’t meet TV’s defining standards. As a result, addressable advertising varies by environment.

On social and video platforms, addressable typically means precise targeting in fast-scrolling, lower-trust contexts, often on smaller screens. Addressable TV, by contrast, combines that precision with TV’s benefits: the largest screen, high-quality content, and a trusted, chosen environment.

Viewers don’t distinguish how ads are served, they remember the context. When a brand appears alongside trusted content, that trust transfers to the advertising.

Addressable TV therefore combines TV’s impact and trust with digital precision. This shift is accelerating: by 2030, three-quarters of commercial TV viewing is expected to be addressable. Yet confusion and siloed planning still limit its potential.

Adopting the Total TV mindset we discussed in our last post, resolves this. Addressable becomes a buying approach, not a separate channel, uniting TV’s trusted scale with digital precision. The result is both trust and ROI, without compromising reach or targeting.

14/04/2026

At TVADSWORK we don't believe in making things complicated to justify our existence.

A recent industry article published on Thinkbox taps into our philosophy that as an industry, it seems we’ve overcomplicated TV advertising.

Forget the acronyms—linear, BVOD, AVOD, CTV… it’s noise.

There are only two ways to buy TV:

Mass (one-to-many): build reach, fame, and cultural impact at scale.
Addressable (one-to-one): target specific audiences with precision.

That’s it.

As video has spread across every channel, we’ve created silos that don’t reflect how people actually watch—because viewers don’t watch “BVOD” or “CTV”… they just watch TV.

It’s time for a reset: Total TV.

One unified environment. Two buying modes.
Your objective—not the platform—should dictate your approach.

And here’s the advantage:
Addressable TV combines digital precision with TV’s unmatched trust, scale, and creative impact.

Consumers already see TV as one entity. The industry needs to catch up.

Look out for our next post which explains why all addressable advertising is not the the same.

11/04/2026

On , we’re wrapping up our series spotlighting the TVADSWORK pets with two very special sisters — Bear and Tiger.

You'd be forgiven for not knowing they were sisters as they look quite different, and their personalities are just as unique. Bear is a top-tier hunter, always proud to present her latest “gift” (usually a mouse 🐭). Tiger, on the other hand, has little interest in hunting but takes her role as protector of the territory very seriously and also has a surprising love for the smell of chlorine!
What they do share though is a love of family life and wanting to be in close proximity to all the family members.

If you’re as obsessed with pets as we are, be sure to check out our previous posts to meet the rest of the TVADSWORK Pets Team.

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Fareham

Opening Hours

Monday	9am - 5pm
Tuesday	9am - 5pm
Wednesday	9am - 5pm
Thursday	9am - 5pm
Friday	9am - 5pm

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http://www.tvadswork.com/

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