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TVADSWORK

Enabling advertisers to reach & engage new audiences. From planning to delivery, script to screen.

13/08/2025

We believe marketing should be thoughtful, ethical, and inclusive, especially when it comes to older audiences. But with AI now shaping everything from content creation to decision making, the question is: what does this mean for older adults?

Our latest paper, “Rise of the Machines: Ageing & AI”, explores just that.

Following its release, we were invited to chair a panel at the Silver Marketing Summit, where our Creative Director, Andrew Telling, led a powerful discussion on the trust, ethics, and opportunities AI presents in the Silver Market.

Why this matters:

* 75% of over 55s distrust AI generated content
* Trust, transparency & inclusivity are more critical than ever
* Insights apply far beyond the Silver Market

Based on Q1 2025 research, the report offers practical guidance for navigating AI responsibly, while building meaningful connections with all audiences.

Download and read full paper in blog on the website. (Link in bio)

05/08/2025

🎉A wonderful weekend for the team celebrating our Karen’s 60th birthday! A great time with a great team 🧡💙

21/07/2025

TV sponsorship is one of the most effective ways for brands to build connections with their audience. More than a simple “brought to you by” message, it aligns brands with a programme that mirrors its values, engages its viewers, and delivers long-lasting benefits.

TV sponsorship delivers a consistency of audience, time of day, and environment that is almost impossible to replicate with traditional TV advertising spots. It’s an ideal entry point for brands looking to get on TV for the first time or for those seeking long‑term benefits, such as:

⚡️Building brand fame quickly
⚡️Creating trust and affinity by aligning with popular programmes
⚡️Driving short‑term sales or long‑term brand equity
⚡️Repositioning a brand

With countless opportunities available, brands of all sizes can find an approach that suits their objectives and just as importantly, their budget.

To learn more about how TV sponsorship can work for your brand, or to discover the latest available sponsorship opportunities, drop us a line.

15/07/2025

TV viewing is changing and Sky’s One Campaign is changing with it.

Instead of chasing platforms, 'One Campaign' focuses on reaching people, wherever they’re watching. From live TV to on demand, brands can target individuals seamlessly across all screens. Making TV advertising smarter, simpler and more effective.

👀 Read our latest blog to watch our 90-second explainer video. (Link in Bio)

With One Audience, One Cost, One Campaign Report, this is TV advertising made smarter, simpler, and more effective.

09/07/2025

📢 Big News in Digital Audio!

Last week, Bauer Media launched audioX, a powerful new digital audio advertising solution that opens up access to hyper-targeted, data-driven audio campaigns.

It taps into Bauer’s vast and trusted audio network, including stations like KISS, Absolute Radio, Magic, and Greatest Hits Radio, and now for the first time, podcasts too.

It also leverages first-party data across Bauer’s 50+ media brands, including names like Grazia, Empire, and Mother & Baby.

That means advertisers can now target audiences based on real listener behaviour, interests, and context, not just demographics.

Key features you’ll love:
🎧 Smart speaker, podcast, & mobile targeting
🌦️ Dynamic creative that adapts to weather, time & place
📈 Audio Pixel tracking for real-time performance

With a reach of 14.5M UK listeners (that’s 51% of commercial radio listeners), audioXi delivers the reach and relevance your brand needs.

Want to find out more? Drop us a line.

07/07/2025

We had a very insightful day at the Silver Marketing Summit on Thursday.

Our Creative Director, Andrew Telling, chaired a compelling panel discussion on AI and the Silver Market, exploring how AI is reshaping marketing for the silver generation.

We were pleased to be part of the discussion and also share findings from the report we have created: ‘Rise of the Machines: Ageing & AI’. With nearly 75% of over 55s expressing distrust in AI generated content, it’s a timely look at how to navigate the challenges.

The day was both informative and inspiring. From Carl Honoré’s keynote speech and global insights, to deep dives into data, beauty marketing, and the Dragons Den pitches, the event was packed with valuable knowledge and fresh ideas.

If you’d like to see a copy of our AI report, please DM us.

03/07/2025

📺✨ The TV Multiplier Effect ✨📺

In today’s noisy media world, TV is still the platform that cuts through. Not only is it trusted and emotionally powerful, but it also amplifies EVERY other channel in your marketing mix.

TV is proven to:

✨ Drive web traffic & increase search
✨ Boost social platforms
✨ Strengthen digital campaigns
✨ Lift retail and out of home

For the full picture and latest figures, read our latest blog via the link in bio.

30/06/2025

We’re proud to announce that our very own Creative Director, Andrew, will be hosting the panel, “AI and the Silver Market: Friend or Foe?” at the Silver Marketing Summit 2025 in London on Thursday.

Joining Andrew in the panel discussion will be leading experts Vicky Carne (3A-AI), Julia Glenn (AI by Design), and Peter Otto (Sentai).

AI is a hot topic and its role in marketing is becoming increasingly important.
Is AI a friend or foe when it comes to connecting with the silver market? The panel will unpack the benefits, the risks, and everything in between.

📅 When: 3rd July 2025
📍 Where: The Cavendish Centre, London

24/06/2025

How does your brain process advertising and why does it matter for TV?

🧠 The RIGHT side of your brain thrives on emotion, stories, music, and memorable moments and that’s how brand building ads create long‑term connections. These are the ads that make people remember a brand when it’s time to shop at a later date.

🧠 The LEFT side of your brain is all about logic and urgency, this is what powers 'short‑term activation' ads. These ads tend to be more factual and focused on getting an immediate response, like a special offer or a call‑to‑action.

The best campaigns balance botH, making an emotional impact for the future, while also prompting action today.

If you’d like help making your next campaign work harder for both now and later, get in touch with the TVADSWORK team.

23/06/2025

Congratulations to Helping Rhinos for an exceptional fundraiser at the Curzon Bloomsbury, London on Saturday.

We were honoured to live stream this inspiring evening, where we heard from founder & CEO Simon Jones, actor & animal activist Peter Egan, Mark the Vet, and a member of the Black Mambas, an all‑female team of rangers who put their lives on the line to protect wildlife every day. Their courage is nothing short of heroic, with over 1,000 rangers having lost their lives in this vital line of work.

The evening offered a chance to watch “The Last Ranger” and to speak with its creators, Dave Lee and Cindy Lee. This oscar-nominated film has changed the narrative when it comes to animal welfare documentaries.

If you get the chance, please watch it if you can.

20/06/2025

Combining TV and radio advertising helps to boost reach, brand recall, and audience engagement, all while staying cost-effective.

📺 TV delivers strong visuals & emotion
📻 Radio reinforces your message on the move

Together, they create a multi-sensory brand experience that sticks.

We've written a whole blog on our website about the benefits of using both together. Check it out via our bio.

27/02/2025

📺 The Evolution of TV Viewing 🎬

From clunky box TVs to stunning 4K screens and endless streaming options, the way we watch TV has transformed dramatically. With bigger screens, faster broadband, and billions invested in premium content, we’re truly in a golden age of television.

See how TV has evolved and what it means for viewers and brands alike. Read more here in our latest blog 👉 https://www.tvadswork.com/post/the-evolution-of-tv-viewing

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Fareham

Opening Hours

Monday	9am - 5pm
Tuesday	9am - 5pm
Wednesday	9am - 5pm
Thursday	9am - 5pm
Friday	9am - 5pm

Website

http://www.tvadswork.com/

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