08/12/2025
Television advertising doesn’t just build awareness, it shapes how people show up online, driving better, cheaper, higher-intent traffic.
🌐 More direct brand searches:
Viewers who see TV ads are far more likely to search for the brand itself, not generic terms. Why does this matter? Brand search is significantly more cost-effective than generic paid search.
🌐 Higher-intent visitors:
TV brings people to your site who already understand your proposition and are primed to buy. They arrive with clarity, confidence, and a higher likelihood of completing the purchase journey.
Did you know? Online brands are now the biggest category of TV advertisers and are seeing TV’s instant impact on web traffic and conversions firsthand.