23/06/2026
In 2018, when Thread was still in its infancy, we made a short film for the Royal British Legion called ‘Sugar’ to celebrate .
That film became one of the most successful pieces of content the Legion ever published, with over a million views in one day.
A couple of months ago the RBL approached us with one of the most flattering requests you can get - ‘Can we do that again?!’
And so the Camp Cot challenge was born. It’s one the out there will appreciate.
Seven years on, that’s still what Thread is still here for — stories that resonate, whether its a brand campaign or an in depth investigation. Drop us a line or find us at threadstudios.co.uk