M.A.D Communications

M.A.D Communications An independent PR, copywriting, and social media agency based in Newcastle upon Tyne.

M.A.D Communications is a creative marketing, PR and copywriting agency, based in the heart of the North East of England. We work with businesses of all shapes and sizes across the UK and around the globe, creating bespoke content, campaigns, and creative that perfectly encapsulates your brand. We’re a bunch of canny lasses, armed with an impressive set of skills, knowledge, and expertise (even if

we do say so ourselves), as well as a genuine passion for what we do. Working seamlessly across PR, web, design, social and digital marketing platforms, we provide highly engaging content and campaigns that reflect who you are and how you want to be seen. We’re super proud of the work we do, and our goal is always to get the best possible results for you and your brand, creating your vision and sharing it with the world.

Get your October content calendar ready! 🎃 From spooky season to cozy autumn themes, we’ve got you covered with a list o...
25/09/2025

Get your October content calendar ready! 🎃

From spooky season to cozy autumn themes, we’ve got you covered with a list of key dates and creative ideas to inspire your social media. ✨

Instagram just became searchable on Google and we're ready to talk about it.Since July 10th, public content from profess...
22/07/2025

Instagram just became searchable on Google and we're ready to talk about it.

Since July 10th, public content from professional accounts has been showing up on Google.

That means your posts, Reels, carousels, even your bio, can now show up in search results.

And if Gen Z is searching Instagram before they even touch Google, this update makes it official: your content needs to work in both places.

Here’s what to do:
✔️ Use keywords in your captions
✔️ Clean up filler posts
✔️ Treat your profile like a homepage
✔️ Add alt text + custom thumbnails

Want to learn more? Head over to the blog👇
https://www.mad-communications.co.uk/blog/instagram-seo-update-2025/

The funniest member of our team is off on the adventure of a life time and we couldn't be happier for her ✨ Over the pas...
18/07/2025

The funniest member of our team is off on the adventure of a life time and we couldn't be happier for her ✨

Over the past two years we've seen her skills, confidence, and expertise grow so much and we couldn't be prouder of her. She's put up with us, taught us so much, and unknowingly got us through some tough times with a smile on her face. We've all been through some huge life changes together... and a whole lot of Diet Cokes.

Wishing you all the best on your adventures Brooke, we can't wait for the voice notes!

It's not goodbye...because you can't get rid of us that easily 😂

Important update!! Brooke is packing her bags and heading off to Europe and Australia!🦘 She may be swapping the office c...
15/07/2025

Important update!! Brooke is packing her bags and heading off to Europe and Australia!🦘

She may be swapping the office chair for the sun lounger but don’t panic, she’s not disappearing forever. There’ll only be a temporary Brooke-shaped hole in all our lives…phew!

Friday will be her last day before she jets off on her adventure, so if you need a last dose of wit or Gen Z translation, make sure you give her a shout before then.

We can’t wait for the voice notes from her travels 😄

Struggling with running your social media? 😩You’re not alone. It’s a full-time job (on top of your actual full-time job)...
11/07/2025

Struggling with running your social media? 😩

You’re not alone. It’s a full-time job (on top of your actual full-time job).

From planning posts and writing captions to staying on top of trends, it’s a lot. That’s where we come in.

Strategy, content, and clarity, done for you.

Let’s get your brand showing up the way it deserves to.

DM us to chat📩

It’s Be a Kid Again Day so we raided the photo albums and took a trip down memory lane🤗...Here’s a peek at the M.A.D Com...
08/07/2025

It’s Be a Kid Again Day so we raided the photo albums and took a trip down memory lane🤗...

Here’s a peek at the M.A.D Comms team before we were writing captions, building brands, and drinking questionable amounts of coffee.

Swipe through for some serious cuteness and maybe guess who’s who?🤔

I’m a social media manager, of course I... 👀..have 27 content ideas at 3am and forget them all by 9...say “link in bio” ...
01/07/2025

I’m a social media manager, of course I... 👀
..have 27 content ideas at 3am and forget them all by 9...say “link in bio” in real life...ghost my own page while planning yours.

Swipe through if you know the feeling ➡️

Brooke made a flying visit to Newcastle to catch up with Amy, Marie, and of course, Barny! 🐾Great food, great company, a...
27/06/2025

Brooke made a flying visit to Newcastle to catch up with Amy, Marie, and of course, Barny! 🐾

Great food, great company, and a whole lot of sunshine made for a pretty perfect trip☀️

Why your content isn't working (a chart no one asked for):🟡No insight – aka you’ve said nothing new, useful, or remotely...
24/06/2025

Why your content isn't working (a chart no one asked for):

🟡No insight – aka you’ve said nothing new, useful, or remotely helpful

🟡Too many cooks – brand, agency, intern, their dog... all added “just one small tweak”

🟡Generic tone – reads like ChatGPT wrote it in 5 seconds (we would never...)

🟡Started with “We’re excited to announce...” – congrats, no one cares

Let’s be honest. Bad marketing isn’t just annoying. It’s forgettable.

No strategy = no results
No insight = no impact
No edge = no scroll stop

If you want people to feel something, laugh, click, or even remember your brand for more than 3 seconds... the work has to earn it.

Real talk, from people who actually do this stuff for a living.

We’ve got the MAD crew together IRL today to share ideas, laughs, and a little something we’re not quite ready to announ...
20/06/2025

We’ve got the MAD crew together IRL today to share ideas, laughs, and a little something we’re not quite ready to announce yet (but let’s just say there are feelings).

One of us is off somewhere exciting soon (any guesses as to where😆?!) but more on that later! For now, we’re just soaking up the good stuff while we can 💛

Most people won’t read your email🙅‍♀️They’ll scan the subject line, maybe the first line, and then? They're gone.So make...
17/06/2025

Most people won’t read your email🙅‍♀️

They’ll scan the subject line, maybe the first line, and then? They're gone.

So make that headline work hard.

🟡Be clear, not clever.
🟡Lead with what matters.
🟡Create urgency (without sounding like a spam bot).

If your message doesn’t land fast, it doesn’t land at all.

Welcome to the brutal world of inbox comms. We love it here🙄

Address

William Street
Gateshead
NE100JP

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

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Our Story

Hi there. We're M.A.D Communications. We're dedicated, skilled, and passionate about what we do. We're self-confessed perfectionists. As the name suggests, we're also a little bit mad, but we like to think that's endearing... We work alongside brands of all different shapes and sizes to craft content that works. Think web content, blogs, and marketing text, through to product descriptions, technical writing, e-books, and everything in between. You name it, we write it! But it's not all about words. We also offer a range of PR, marketing, social media, and web services that will ensure your brand stands out from the crowd. Our goal is to make our clients happy, and to create work that we're truly proud of. That's what it's all about, right? Starting life as nothing more than a lecture room idea, over the past four years we've grown into an exciting young communications company working with a huge variety of brands, businesses, and clients across the North East, the UK, and the globe. Will you be next?