10/07/2025
What a couple of weeks it’s been at McKenna HQ. We've successfully launched this season's South Challenge Cup, Scottish Communities Cup and the West of Scotland Football League fixtures, as well as all our usual St Anthony's F.C. work.
We filmed, edited and published the two cup draws – both the largest and second largest cup draws in senior Scottish football with 161 and 115 teams in the hat for Round One. We also created and posted all the graphics for the videos and the social channels, and managed those platforms for both competitions.
The Communities Cup is rebranding from the Scottish Junior Football Association Cup so we filmed, edited and published an interview with COO Alex McDowall about the future of the Scottish Community FA (SJFA in old money).
Next up was the beast that is the WoSFL Fixtures – created week one graphics for all five divisions, put out teaser posts in the build-up, then finished off a wild couple of weeks by filming, editing and publishing the WoSFDL League Cup draw. Then ran the WoSFDL website side too, got the fixtures uploaded before the release went live last night.
631,021 total views across platforms
• 400,000 Facebook views (WoSFL)
• 48,269 Instagram views (WoSFL)
• 123,100 impressions on X (WoSFL)
• 70,000 Facebook views (South Challenge Cup)
• 8,096 Instagram views (South Challenge Cup)
• 98,329 Facebook views (Scottish Community FA)
• 3,818 Instagram views (Scottish Community FA)
• 20,955 Facebook views (WoSFDL)
• 8,709 Instagram views (WoSFDL)
• 4,572 combined YouTube views (SCFA and WoSFL content including South Challenge Cup)
Thousands of interactions across every platform
All content filmed, edited, captioned, branded, posted and managed by one person. No paid ads, no budget, no team.
Just digital work delivered week in, week out.