08/12/2025
ENTHYMEME - the rhetorical argument
"Enthymemes draw on commonly accepted notions (e.g. traitors should be punished), not logical truths. This does not make them less efficacious. Aristotle’s analogy (p.20) explains how and why they work: enthymemes are to rhetoric what syllogisms are to logic—technical means of reasoning from assumed premises to a conclusion. In brief, they are the very body of persuasive proof."
From RHETORIC by Adina Arvatu & Andrew Aberdein, 2015
WOODEN BOOKS
Small Books, Big Ideas