02/09/2022
TikTok? I hope not…. Last month Instagram tested out some changes to the look and feel of their timeline, essentially copying TikTok, in an attempt to vie for more of our attention. I was one of many who received the update, it was interesting to see, but it was not for me!
Instead of my slow infinite scroll, filled with photos of friends, affirmations, and thoughtful captions or Reels, my newsfeed had become a full-screen video experience, which felt like it was shouting at me the second I opened the app, as I swiped quickly past each person, akin to some kind of entertainment Tinder.
Gone was the more peaceful, quieter Instagram experience we know and love (well love/hate).
"Whilst other social media platforms push noisy video over still photos, Instagram has always gone the other way – and for its slightly older users, who love gazing upon beautiful photos of food and gardens in bloom, it’s worked. Sunsets may not be everybody’s cup of tea, but in an increasingly noisy and frenetic online world, the Instagram experience has always seemed like a sea of tranquillity compared with Facebook, Twitter, TikTok and Snapchat."
~ 'I’m going to sit still and enjoy the silence – and you should join me', The Telegraph
I panicked for a moment, starting to rethink how we, my clients and comrades in this social media space, would now have to create content for Instagram.
The videos filled the entire screen, leaving little to no room for text underneath. The second I opened the app, the audio played automatically, instead of being on mute by default. I had to turn down the volume on my phone to make it Shhhhh. My nervous system seized up – this new version of Instagram felt claustrophobic, as there was no space around the posts to breathe, the content felt in my face, and almost invasive.
Thankfully I wasn’t the only one who felt displeasure over these changes. Artist Tati Bruening created a meme saying, ‘Make Instagram Instagram Again’, which was re-shared by tens of thousands of users, including various Kardashians....
Read the rest on my substack, where I share my thoughts & experience on stuff happening in the world of social media ✨
https://www.socialmediaforanewage.substack.com