Popcorn PR

10/06/2026

Celebrating a decade of working with Panasonic UK, a milestone that reflects what we value most as an agency: long-term client partnerships built to last. In an industry often focused on the next big thing, we believe the strongest results come from relationships built on collaboration and trust, adapting to meet changing needs with agility, solutions and results that deliver time and time again. As a proudly independent agency, we are fiercely passionate about our clients' businesses, sharing ambitions and celebrating in the shared successes, of which there has been many. From our campaign with sporting legend Chris Kamara that increased brand consideration as we encouraged men to ‘Shape up or Shave off’, to our ‘Tash Modern’ immersive facial hair art gallery being named one of the best experiential campaigns in the world. We changed perceptions of microwave cooking partnering with Michelin Star chef Tom Kitchin, hosted over 45 top beauty & wellness editors across 7 European countries at our luxury ‘Rest & Rehydrate’ retreat and increased brand affinity with our ‘Play with Style’ Trends Report exploring territories that mattered to modern men. Remaining passionate, curious and committed, we are always in it for the long term. Thank you to Panasonic UK for an incredible decade of partnership, we are proud of what we have achieved together and are excited for what’s to come next.

28/05/2026

At Butlin’s, entertainment has always been about unapologetic fun, and this is never more evident than at the legendary Big Weekenders, where show-stopping fancy dress has achieved cult status. Elevating the already iconic guest participation into a broader cultural conversation, we launched Britain’s first-ever Fancy Dress Fashion Week, using the Met Gala as a cultural lens to position Butlin’s Big Weekenders as a live stage for bold self-expression.

Our earned-first campaign identified that almost half of Brits have more fun in fancy dress, with trends set to define 2026 including ‘Nostalgia Reboots’ and ‘Western Revival’, supported by an interactive UK map revealing the most popular looks by region. Bringing the concept to life on resort, guests became the stars of an immersive, fashion-led experience, complete with editorial-style portrait photography.

TV stylist and broadcaster Mark Heyes provided live commentary and style verdicts, while expert ‘get the look for less’ tips translated high-fashion themes into accessible inspiration for lifestyle and showbiz media.

The Fancy Dress Fashion Forecast positioned Butlin’s in new, audience-relevant editorial spaces including JOE, Daily Mirror, Daily Express, Daily Star and The Sun. The campaign exceeded coverage KPIs by 65%, helping drive Big Weekenders awareness to its highest level to date and supported a strong sales week contributing to a 19% increase in bookings.

20/05/2026

Welcome Holly, our newest Popstar, joining the team as Senior Account Manager. With an impressive track record in delivering creatively driven earned media campaigns for brands including Birds Eye, Robinsons, Ferrero and Dreams, Holly brings a wealth of agency experience alongside a sharp instinct for culturally fluent storytelling. From the outset, we were impressed by Holly’s strategic approach to integrated communications, turning consumer insight into authentic, fame-driving brand moments. As we continue to grow our client portfolio, Holly will play a key role in leading campaigns that combine creative attention with measurable commercial impact. And the feeling is mutual: “I am thrilled to have joined Popcorn and its inspiring roster of brands. From our very first meeting, it was clear that the collaborative culture and empowering energy made it the agency for me.” Welcome to the team, Holly we are thrilled to have you on board. 🍿

14/05/2026

13/05/2026

At Popcorn, culture isn’t a statement but a daily practice that we have always prioritised. Just one of the ways we reward and celebrate our Popstars is with our monthly (or blow it all in one-go) ‘backstage rider’ to spend on anything they like. How they choose to recharge, get inspired and take time for themselves is as varied and welcomed as the strengths they all collectively bring to our team.

Account Executive Maisie ticked off a bucket list travel destination as she jetted off to NYC for a long weekend sharing “My time in New York City was truly magical. Visiting around Thanksgiving made the experience even more special, with the city feeling so alive and full of energy. The food, atmosphere, and lifestyle were all so new to me, and it’s a trip I’ll never forget.” Managing Partner Lucy put it towards obtaining her Level 3 Diploma in Equine Anatomy & Physiology, further supporting her personal passion for equine therapeutics and working towards massage qualifications. And Managing Director Sara soaked up the tranquil offering of The Lake District with a post-wedding, luxurious mini moon at The Brimstone Hotel. High team retention and empowering agency cultures are not built in credentials or pitch proposals, but in authentic environments that bring out each and everyone’s best performance. ⭐

10/04/2026

Happy anniversary to Butlin’s who, this weekend, officially celebrates 90 years as the Home of Entertainment. To commemorate one of the most recognisable roles in British hospitality and entertainment, our Rhinestone Redcoat campaign unveiled a spectacular, one-of-a-kind Redcoat, designed by The Masked Singer costume designer Tim Simpson, hand embellished with over 32,000 red gems.

Paying tribute to the iconic uniform with a reimagined, modern media moment, we officially unveiled the creation at Butlin’s Skegness, delivering a rollout of in-print national headlines including a full page in The Daily Star as well as statement pieces in the Daily Mirror, The Sun and Yahoo. The Rhinestone Redcoat also took centre stage on ITV’s Good Morning Britain as part of Richard Arnold’s live entertainment segment, delivering a combined earned campaign reach of over 48 million.

But the story doesn’t finish there, the Butlin’s Rhinestone Redcoat is currently being auctioned in aid of Great Ormond Street Hospital Children’s Charity with the bid currently standing at £4,500. If you want to own this iconic masterpiece whilst raising vital funds for GOSH Charity’s Build it. Beat it. Appeal visit https://uk.givergy.com/ButlinsRedcoatAuction

08/04/2026

We are delighted to welcome two new team members to Popcorn. Grace and Erin join us as Account Executives having both impressed from the outset demonstrating creative thinking, an instinctive and proactive approach to earned led comms and sharp attention to detail. Bringing an abundance of drive, passion and smart curiosity underpinned by strong strategic foundations, both have already become valuable additions to our team reflecting our continued growth and commitment to supporting rising industry talent. 🍿

02/04/2026

Tapping into the nation’s growing appetite for adventurous flavours, our playful April Fools ‘launch’ for .uk saw us partner with UK confectionary brand to unveil ‘Choccybel’ - a playful sweet-meets-savoury snack for a new era of experimental eating. A bold limited-edition snack that reimagines Babybel’s iconic peelable cheese with a cocoa-dusted chocolate truffle exterior.

The result? Blanket national headlines across the likes of Metro, Daily Mail, Independent, Daily Express and Cosmopolitan, industry recognition including The Grocer and a live on air discussion on Heart FM. Delivering an earned reach of over 128 million in under 24 hours, Choccybel delivered high-impact visibility proving that a bold, well-timed idea can earn serious attention, even when it’s not quite real.

31/03/2026

**Popcorn Promotion** Congratulations to Maisie who has been promoted to Account Executive. Joining us part-time whilst completing her final year at university, before coming on board as a full-time Popstar in September, she has continued to demonstrate a stead-fast attitude with impressive impact. Maisie has excelled across media relations securing stand-out coverage for clients including Panasonic, Butlin’s and Thorpe Park, played a key role in delivering large scale events and experiential activations and consistently brings a results-driven attitude to everything she does. Incredibly well-deserved Maisie. 🍿

24/03/2026

Congratulations to Alexa who has officially been shortlisted in the coveted PRWeek ‘People & Places Awards’, recognising the outstanding leaders shaping the future of communications across the UK and Europe. Joining Popcorn in her first PR role, Account Director Alexa has continued to build a steadfast career defined by her ambition, creative excellence and aptitude. Achieving seven promotions in seven years is a reflection of her results-driven mindset and ability to consistently deliver over and above for both her clients and team. Alexa continues to demonstrate industry best practice, from building trusted client relationships, applying creativity with commercial impact and influencing operational excellence across the agency. Emulating our ‘powered by people’ approach, Alexa is an inspiring mentor, championing Popcorn’s nurturing and supportive culture, fostering teams built on trust and leading by example with her positivity, professionalism and passion. A true example of what is possible through ambition, commitment and inspiring leadership, congratulations Alexa. 🍿❤️