10/04/2026
Happy anniversary to Butlin’s who, this weekend, officially celebrates 90 years as the Home of Entertainment. To commemorate one of the most recognisable roles in British hospitality and entertainment, our Rhinestone Redcoat campaign unveiled a spectacular, one-of-a-kind Redcoat, designed by The Masked Singer costume designer Tim Simpson, hand embellished with over 32,000 red gems.
Paying tribute to the iconic uniform with a reimagined, modern media moment, we officially unveiled the creation at Butlin’s Skegness, delivering a rollout of in-print national headlines including a full page in The Daily Star as well as statement pieces in the Daily Mirror, The Sun and Yahoo. The Rhinestone Redcoat also took centre stage on ITV’s Good Morning Britain as part of Richard Arnold’s live entertainment segment, delivering a combined earned campaign reach of over 48 million.
But the story doesn’t finish there, the Butlin’s Rhinestone Redcoat is currently being auctioned in aid of Great Ormond Street Hospital Children’s Charity with the bid currently standing at £4,500. If you want to own this iconic masterpiece whilst raising vital funds for GOSH Charity’s Build it. Beat it. Appeal visit https://uk.givergy.com/ButlinsRedcoatAuction