Popcorn PR

Popcorn PR It’s been thirteen years since our kernels first started popping and we still have our very first client.

Welcome to the page of Popcorn, the award-winning, one-stop integrated comms agency Bursting with More

Winner: Sunday Times Best Workplace for Women
Sunday Times Best Places to Work Bursting with More Imagination, Insight, Connections, Commerciality, Agility and Passion & Integrity, Popcorn continues to create impact across many different sectors and represents a breadth of household na

mes including Panasonic, Bel UK, THORPE PARK Resort, MINI and BMW. Creative, strategic and commercial, we focus on outcomes over output, cultivating campaigns that are rooted in genuine audience insights that drive meaningful engagement, shift sentiment and ensure our clients always ‘matter’ to their audiences over ‘marketing’ to them. With a passionate and energetic team of industry experts, our extensive experience covers consumer & trade PR, digital & social media, insights, planning, corporate reputation, design & production, experiential, partnerships, and measurement. We have proudly won over 30 awards including the CIPR..... and the 2025 Sunday Times 'Best Place to Work for Women' and Sunday Times Best Places to Work.

Happy anniversary to Butlin’s who, this weekend, officially celebrates 90 years as the Home of Entertainment. To commemo...
10/04/2026

Happy anniversary to Butlin’s who, this weekend, officially celebrates 90 years as the Home of Entertainment. To commemorate one of the most recognisable roles in British hospitality and entertainment, our Rhinestone Redcoat campaign unveiled a spectacular, one-of-a-kind Redcoat, designed by The Masked Singer costume designer Tim Simpson, hand embellished with over 32,000 red gems.

Paying tribute to the iconic uniform with a reimagined, modern media moment, we officially unveiled the creation at Butlin’s Skegness, delivering a rollout of in-print national headlines including a full page in The Daily Star as well as statement pieces in the Daily Mirror, The Sun and Yahoo. The Rhinestone Redcoat also took centre stage on ITV’s Good Morning Britain as part of Richard Arnold’s live entertainment segment, delivering a combined earned campaign reach of over 48 million.

But the story doesn’t finish there, the Butlin’s Rhinestone Redcoat is currently being auctioned in aid of Great Ormond Street Hospital Children’s Charity with the bid currently standing at £4,500. If you want to own this iconic masterpiece whilst raising vital funds for GOSH Charity’s Build it. Beat it. Appeal visit https://uk.givergy.com/ButlinsRedcoatAuction

We are delighted to welcome two new team members to Popcorn. Grace and Erin join us as Account Executives having both im...
08/04/2026

We are delighted to welcome two new team members to Popcorn. Grace and Erin join us as Account Executives having both impressed from the outset demonstrating creative thinking, an instinctive and proactive approach to earned led comms and sharp attention to detail. Bringing an abundance of drive, passion and smart curiosity underpinned by strong strategic foundations, both have already become valuable additions to our team reflecting our continued growth and commitment to supporting rising industry talent. 🍿

Tapping into the nation’s growing appetite for adventurous flavours, our playful April Fools ‘launch’ for .uk saw us par...
02/04/2026

Tapping into the nation’s growing appetite for adventurous flavours, our playful April Fools ‘launch’ for .uk saw us partner with UK confectionary brand to unveil ‘Choccybel’ - a playful sweet-meets-savoury snack for a new era of experimental eating. A bold limited-edition snack that reimagines Babybel’s iconic peelable cheese with a cocoa-dusted chocolate truffle exterior.

The result? Blanket national headlines across the likes of Metro, Daily Mail, Independent, Daily Express and Cosmopolitan, industry recognition including The Grocer and a live on air discussion on Heart FM. Delivering an earned reach of over 128 million in under 24 hours, Choccybel delivered high-impact visibility proving that a bold, well-timed idea can earn serious attention, even when it’s not quite real.

**Popcorn Promotion** Congratulations to Maisie who has been promoted to Account Executive. Joining us part-time whilst ...
31/03/2026

**Popcorn Promotion** Congratulations to Maisie who has been promoted to Account Executive. Joining us part-time whilst completing her final year at university, before coming on board as a full-time Popstar in September, she has continued to demonstrate a stead-fast attitude with impressive impact. Maisie has excelled across media relations securing stand-out coverage for clients including Panasonic, Butlin’s and Thorpe Park, played a key role in delivering large scale events and experiential activations and consistently brings a results-driven attitude to everything she does. Incredibly well-deserved Maisie. 🍿

Congratulations to Alexa who has officially been shortlisted in the coveted PRWeek ‘People & Places Awards’, recognising...
24/03/2026

Congratulations to Alexa who has officially been shortlisted in the coveted PRWeek ‘People & Places Awards’, recognising the outstanding leaders shaping the future of communications across the UK and Europe. Joining Popcorn in her first PR role, Account Director Alexa has continued to build a steadfast career defined by her ambition, creative excellence and aptitude. Achieving seven promotions in seven years is a reflection of her results-driven mindset and ability to consistently deliver over and above for both her clients and team. Alexa continues to demonstrate industry best practice, from building trusted client relationships, applying creativity with commercial impact and influencing operational excellence across the agency. Emulating our ‘powered by people’ approach, Alexa is an inspiring mentor, championing Popcorn’s nurturing and supportive culture, fostering teams built on trust and leading by example with her positivity, professionalism and passion. A true example of what is possible through ambition, commitment and inspiring leadership, congratulations Alexa. 🍿❤️

We are delighted to welcome Harvey who joins Popcorn as Account Executive and brings with him an energetic mix of insigh...
12/03/2026

We are delighted to welcome Harvey who joins Popcorn as Account Executive and brings with him an energetic mix of insight-driven thinking, creative flair and a sharp analytical approach. Already demonstrating earned first thinking with culturally relevant storytelling and a strong track record in content that connects, we are thrilled to have him on board. Welcome Harvey. 🍿

This International Women’s Day, we are celebrating the power of women leading the way. Female-founded and guided by an a...
08/03/2026

This International Women’s Day, we are celebrating the power of women leading the way. Female-founded and guided by an all-female leadership team, Popcorn has remained committed from day one to our ethos of being powered by its people, building an inclusive, ambitious and rewarding culture for everyone. Being officially recognised as The Sunday Times ‘Best Place to Work for Women’, out of over 70,000 UK businesses and just one of 7 coveted spotlight accolades awarded, is a testament to the dedication, passion and ambition of our team. Fourteen years on, we remain proudly independent, working alongside inspiring female clients and agency partners while continuing to recruit and retain some of the most exceptional female talent. Today and every day, we champion the women who continue to drive our success and remain committed to making an impact across our agency and the wider industry.

As a creative comms agency that shapes campaigns on genuine human truths, believing that understanding why people behave...
11/02/2026

As a creative comms agency that shapes campaigns on genuine human truths, believing that understanding why people behave the way they do matters more than simply tracking what’s changing, we are delighted to launch our first Trendburst of 2026. A cultural forecast, distilling cross-category trends and consumer shifts set to shape behaviour in the year ahead. From macro to micro trends to how brands, including our own client campaigns, are already responding with relevance. This is our lens on the human truths translating cultural change into clear, actionable opportunities for brands, sparking new ideas and helping pressure-test communication strategies.

You can access the full Trendburst report here; https://www.privyr.com/lct/luQvFQXPQ3Y206wpKF18

Taking over one of London’s busiest stations, our Boursin® WaterBlue experiential pop-up delivered chef-crafted comfort ...
30/01/2026

Taking over one of London’s busiest stations, our Boursin® WaterBlue experiential pop-up delivered chef-crafted comfort food straight to commuters- with an unexpected twist of Boursin® Blue Cheese Flavour. Partnering with celebrity chef Jack Blumenthal, we surprised Londoners out of the blue(s), serving up just over 5,100 free samples of reimagined comfort classics through a deliciously immersive experience.

A strategic earned-first media approach landed coverage across national and London titles, surprised the likes of BBC Radio 1’s Greg James with out of the blue broadcast drops and flooded foodie feeds with bite-sized content-generating 25,000+ views in just hours. Delivering wide-scale sampling, earned media attention and direct consumer advocacy that proves comfort food can transform even the bleakest commute. And we’re not finished yet…

A new year and new opportunities at Popcorn. 🍿We are on the lookout for standout creative PR talent to join our award-wi...
16/01/2026

A new year and new opportunities at Popcorn. 🍿

We are on the lookout for standout creative PR talent to join our award-winning team. If you have 12+ months of agency experience, we would love to hear from you. ⭐️

We are delighted to announce two senior promotions across our leadership team. Kate Harris becomes Deputy Managing Direc...
13/10/2025

We are delighted to announce two senior promotions across our leadership team. Kate Harris becomes Deputy Managing Director, whilst Lucy Tinley has been promoted to Managing Partner. Powered by our people, our success has always been rooted in the talent and dedication of our team and with over 15 years of combined service at Popcorn, both Kate and Lucy continue to demonstrate their passion for delivering award-winning client campaigns exemplifying our commitment to culture and creativity. In their new roles, both will continue to lead strategic client initiatives whilst also playing a key role in our next phase of agency growth. Huge congratulations Kate and Lucy. 🍿

Marking our seventh annual  Fright Nights, this year saw the highest ever attendance as we secured over 1,600 VIP celebr...
08/10/2025

Marking our seventh annual Fright Nights, this year saw the highest ever attendance as we secured over 1,600 VIP celebrities, media and content creators who faced their darkest fears at Europe’s top theme park scare event. The likes of Stacey Solomon, Junior & Princess Andre, Georgia Harrison, Sammy Root and Kaz Crossley were the first to step into Lucifer’s Lair, braving this year’s terrifying Scare Mazes and experiencing the after-dark horrors thick and fast. Influential social feeds captured all the action with over 1,800 pieces of content in under 24 hours, generating a reach in excess of 91million, and national headlines hitting across Mail Online, The Sun, Daily Star, Capital FM and Digital Spy.

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The Popcorn Box, 60 High Street
Great Missenden
HP16OAT

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