The Brand Department

The Brand Department The Brand Department is a business development agency focused on licensing, franchising, brand colla

We work with brands, manufacturers and talent across premium, fashion, sports, food and beverage, lifestyle and retail sectors. Clients include Condé Nast International Restaurants (extending its iconic magazine titles into food and drink concepts, such as VOGUE Lounge, VOGUE Café, GQ Bar and TATLER Club), Dune London (global leader in fashion footwear and accessories), Julien Macdonald (award-win

ning fashion designer), United Agents (acting and literary representatives for the likes of Lily Cole, Sienna Miller, Michelle Keegan and Ewan McGregor), and Cosatto (dedicated to saving the world from boring baby products with their range of high-quality pushchairs, prams, strollers, high chairs and car seats). To maximize our clients’ revenue streams and consumer recognition, we create relationships with specialist partners on their behalf to develop new products, services and retail offerings, and enter new markets. We work on:

Licensing & Brand Extension: working with brands, manufacturers, talent and retailers; extending their core businesses by developing appealing, authentic and commercial products and services

Endorsement & Collaborations: creating lasting and meaningful partnerships for brands, talent and retailers

Franchising & Retail Development: using in-depth knowledge of international markets and consumer behaviour to help retailers successfully expand their global reach

Brand Investment, Acquisition & Sale: working with parties looking to acquire and sell IP, secure funds or offer investment opportunities in a range of businesses

Business Development: analyzing businesses, creating and executing strategies for growth encompassing new brand creation, product development, identifying new distribution channels, and utilizing marketing initiatives

A big few weeks for House Llewelyn-Bowen - brilliant features in Hello and The Sunday Times with house tours of the newl...
13/08/2025

A big few weeks for House Llewelyn-Bowen - brilliant features in Hello and The Sunday Times with house tours of the newly renovated Llewelyn-Bowen family abode, preparations for a swathe of new collaborations launching in September, and yesterday a retail day for buyers to preview the new collection along with a design meeting to see hand-drawn inspiration for AW26 ranges….
-


-

Some great conversations ongoing around our new client The Doodle Boy - and some exciting launches to come in the UK and...
12/08/2025

Some great conversations ongoing around our new client The Doodle Boy - and some exciting launches to come in the UK and beyond over the next month. Watch this space….
-

-

We have loved watching the fabulous Jo Malone campaign for their newest fragrance unfolding over the last couple of week...
13/07/2025

We have loved watching the fabulous Jo Malone campaign for their newest fragrance unfolding over the last couple of weeks, featuring our fabulous client Mary Berry….
-



-

Sophie Robinson x Dunelm …. Also perfect for atmospheric summer evenings.-  -
10/07/2025

Sophie Robinson x Dunelm

…. Also perfect for atmospheric summer evenings.
-


-

Sophie Robinson x Dunelm Watching the master at work  styling her new range for Dunelm yesterday has us dreaming of maxi...
10/07/2025

Sophie Robinson x Dunelm

Watching the master at work styling her new range for Dunelm yesterday has us dreaming of maximalist tablescaping for summer lunches….
-


-

The John Cooper x John Lewis collection offers a textural, monochromatic capsule of pieces utilising bold geometrics and...
01/07/2025

The John Cooper x John Lewis collection offers a textural, monochromatic capsule of pieces utilising bold geometrics and celebrating a range of natural materials. The winner of the 6th series of the BBC’s most-watched interiors show Interior Design Masters, John’s range with the Great British retailer is a true celebration of his signature look and style inspired by architectural modelling, form and structure.
-



-

The beautiful “Bloom” by Carrie Neely - more exciting design underway for licensed ranges dropping soon…. - -
30/06/2025

The beautiful “Bloom” by Carrie Neely - more exciting design underway for licensed ranges dropping soon….
-

-

One of our favourite ranges from the recent collections launched with our wonderful client Mary Berry - giving off gorge...
20/06/2025

One of our favourite ranges from the recent collections launched with our wonderful client Mary Berry - giving off gorgeous Mediterranean vibes in the heatwave, especially when styled with citrus fruit 🍊🍋
-




-

Some of our favourite products from the Sophie Robinson x Dunelm collection that are proving to be bestsellers - shop th...
19/06/2025

Some of our favourite products from the Sophie Robinson x Dunelm collection that are proving to be bestsellers - shop the range for the beautifully illustrated Joylene chests, floral slogan cushions, statement candlesticks and everything you need to create the perfect summer dining space.
-


-

The House Llewelyn-Bowen paint collection is now available to buy; a palette perfectly colour-matched to his Off The Wal...
17/06/2025

The House Llewelyn-Bowen paint collection is now available to buy; a palette perfectly colour-matched to his Off The Wall wallpaper collection launched earlier this year. Available to purchase at
-



-

Equally excited to see the final of BBC’s Interior Design Masters air tonight and to see our wonderful clients Sophie Ro...
29/05/2025

Equally excited to see the final of BBC’s Interior Design Masters air tonight and to see our wonderful clients Sophie Robinson and Michelle Ogundehin judging it together - huge congratulations to Rita and John for making it this far!
-





-

Shooting gorgeous new Cosatto products this week to launch in autumn…. - -
28/05/2025

Shooting gorgeous new Cosatto products this week to launch in autumn….
-

-

Address

Greater London

Alerts

Be the first to know and let us send you an email when The Brand Department posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The Business

Send a message to The Brand Department:

Share