The Brand Department

The Brand Department The Brand Department is a business development agency focused on licensing, franchising, brand colla

We work with brands, manufacturers and talent across premium, fashion, sports, food and beverage, lifestyle and retail sectors. Clients include Condé Nast International Restaurants (extending its iconic magazine titles into food and drink concepts, such as VOGUE Lounge, VOGUE Café, GQ Bar and TATLER Club), Dune London (global leader in fashion footwear and accessories), Julien Macdonald (award-win

ning fashion designer), United Agents (acting and literary representatives for the likes of Lily Cole, Sienna Miller, Michelle Keegan and Ewan McGregor), and Cosatto (dedicated to saving the world from boring baby products with their range of high-quality pushchairs, prams, strollers, high chairs and car seats). To maximize our clients’ revenue streams and consumer recognition, we create relationships with specialist partners on their behalf to develop new products, services and retail offerings, and enter new markets. We work on:

Licensing & Brand Extension: working with brands, manufacturers, talent and retailers; extending their core businesses by developing appealing, authentic and commercial products and services

Endorsement & Collaborations: creating lasting and meaningful partnerships for brands, talent and retailers

Franchising & Retail Development: using in-depth knowledge of international markets and consumer behaviour to help retailers successfully expand their global reach

Brand Investment, Acquisition & Sale: working with parties looking to acquire and sell IP, secure funds or offer investment opportunities in a range of businesses

Business Development: analyzing businesses, creating and executing strategies for growth encompassing new brand creation, product development, identifying new distribution channels, and utilizing marketing initiatives

House Llewelyn-Bowen tabletop has now launched, including ceramic tableware and dining textiles. Themes to tie into the ...
19/09/2025

House Llewelyn-Bowen tabletop has now launched, including ceramic tableware and dining textiles. Themes to tie into the wider homeware collection featured on products from bedding to curtains to wallpaper, as always utilising Laurence’s original hand-painted artwork. Shop the beautiful Palm Court collection pictured at Next Home.
-



-

So excited to see the collection unveiled at today. Well over a year in the making, a beautiful collection of lighting...
18/09/2025

So excited to see the collection unveiled at today. Well over a year in the making, a beautiful collection of lighting, mirrors, wall art and objet based on Laurence’s hand-drawn and hand-painted flora and fauna, designed to perfectly align with his established ranges of bedding, textiles, furniture, rugs, wallpaper and paint. Four distinct design stories, each summing up an atmosphere, a feeling rather than a trend, bringing a coordinating range of products to transform your space ready for autumn. Shop the full range online and in-store at Next.
-



-

Some of our favourite tiles from the .smithwood x tile curation launched this month. Head to Matt’s page for some amazi...
17/09/2025

Some of our favourite tiles from the .smithwood x tile curation launched this month. Head to Matt’s page for some amazing insight on how to make over your space.
-smithwood

-

So excited to see the House Llewelyn-Bowen x Terry’s Fabrics collaboration launch today. The Legacy collection celebrate...
15/09/2025

So excited to see the House Llewelyn-Bowen x Terry’s Fabrics collaboration launch today. The Legacy collection celebrates the hand drawn and painted artwork of Laurence Llewelyn-Bowen with an exquisite range of fabrics, made-to-measure curtains and blinds in a wide range of prints, colours and finishes. Shop the range
-



-

One of our favourite looks from the new launches earlier this year, gorgeous Mary Berry Botanical Signature collection t...
15/09/2025

One of our favourite looks from the new launches earlier this year, gorgeous Mary Berry Botanical Signature collection tableware is up for grabs - take a look at for competition details to enter.
-


-

Delighted to announce that we have signed Charles Tyrwhitt, the quintessentially British men’s apparel brand founded in ...
13/09/2025

Delighted to announce that we have signed Charles Tyrwhitt, the quintessentially British men’s apparel brand founded in Jermyn Street and now available throughout the UK and internationally. Watch this space for new products and projects….
-

-

Sophie Robinson x Dunelm AW25 Collection | A new range of tableware has launched, perfect for autumn tablescaping and co...
07/09/2025

Sophie Robinson x Dunelm AW25 Collection | A new range of tableware has launched, perfect for autumn tablescaping and complete with colourful layered table linens for full maximalist effect.
-


-

Sophie Robinson x Dunelm AW25 Collection | Mirrored trays, vibrant velvet cushions and a brand new collection of candles...
07/09/2025

Sophie Robinson x Dunelm AW25 Collection | Mirrored trays, vibrant velvet cushions and a brand new collection of candles and home fragrances bring colour, maximalist layering and gorgeous scents.
-


-

Whilst we’re not quite ready for autumn yet, the plus is that Sophie Robinson’s beautiful AW25 range is live with Dunelm...
07/09/2025

Whilst we’re not quite ready for autumn yet, the plus is that Sophie Robinson’s beautiful AW25 range is live with Dunelm. Deep, sumptuous colours and jewel tones make for the perfect cosy hideaway as the nights draw in.
-


-

Delighted to see the collaboration between .smithwood and launch last week, a curation of beautiful tiles selected to r...
03/09/2025

Delighted to see the collaboration between .smithwood and launch last week, a curation of beautiful tiles selected to recreate Matt’s aesthetic celebrating textural minimalism. Great design content coming over the next couple of weeks on how to create some fantastic looks through carefully selected products to really elevate your home.
-smithwood

-

In honour of Dame Mary Berry’s 90th birthday, Fortnum & Mason have launched a limited edition hamper inspired by afterno...
21/08/2025

In honour of Dame Mary Berry’s 90th birthday, Fortnum & Mason have launched a limited edition hamper inspired by afternoon tea alongside an exclusive patisserie counter takeover in Piccadilly, featuring a range of delicious cakes and desserts curated by Mary and using her famous recipes.
-




-

As of this month Mallows Beauty is available in Morrisons and is featuring as a key brand in the new Superdrug Playgroun...
20/08/2025

As of this month Mallows Beauty is available in Morrisons and is featuring as a key brand in the new Superdrug Playground concept in flagship stores across the UK…
-

-

Address

Greater London

Telephone

+44 (0) 208 983 7726

Website

Alerts

Be the first to know and let us send you an email when The Brand Department posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The Business

Send a message to The Brand Department:

Shortcuts

Share