06/11/2025
To make CRM work for the modern enterprise, intelligence must be:
1️⃣ Context-aware (empathy vs. efficiency—moment by moment)
2️⃣ Next-best-action driven
3️⃣ Embedded in daily tools and workflows
4️⃣ Automated where it counts
Together, they turn insight into confident action.
📖 Read the article: https://bit.ly/4qLFVhw
💡 For more insights, read ServiceNow’s Innovation Brief, “Tomorrow’s AI-Powered CRM”: https://bit.ly/rr-aicrm
Instead of empowering teams, data often overwhelms them. Dashboards multiply, reports pile up, and analytics platforms churn out metrics that don’t always translate into practical guidance. Teams hesitate instead of acting, opportunities slip away, and customers continue to encounter delays or inc...