Reef Design

25/11/2016

We pride ourselves in providing affordable yet effective creative solutions for all our clients, regardless of the budget available. Read our latest newsletter to see how we& #039;ve assisted new brands, giving them the necessary creative, marketing and sales tools to be taken seriously by consumers, press and investors alike.

14/11/2016

This time last year we had just received the news that we'd won the pitch for previous client Crucial Trading. We appreciate that this industry moves quickly and accounts can change hands when a company takes on new marketing staff. Which is why it's even nicer when they return. We presented Crucial Trading with an evolution brand campaign to elevate identity, imagery, tone of voice and brand position. A new logo and proposition was born whilst a 20 day photography and moving image schedule produced assets for a 200+ page book and brand film to work across web, POS and exhibition/events. Take a look at the project here - http://reef-design.co.uk/crucial-trading.html or read about our approach in our latest newsletter - http://eepurl.com/clQOUb

11/11/2016

NEW IDENTITY - Launching today is our new brand logo. Created as a bespoke design with a simple, bold and timeless appeal, our new logo summarises who we are as a brand and an agency. Our approach is also simple, combining arresting design and beautiful photography with effective planning for some of the UK's leading interior brands. Driven by a shared vision and passion for traditional techniques.

22/06/2016

Reef e-news for June. Showcasing the latest interiors projects including ercol, Clearwater, Crucial Trading and more. Reef Design; An Independent Design & Photography Studio.

21/06/2016

We've had a very busy start to 2016 (can't quite believe it's June!) Brad has been out since January shooting for some very exciting clients; latest pitch win Crucial Trading (more news to come soon), Clearwater Baths, Ideal Standard, Sundried, Brook Taverner, Ercol, Ravinala, Brick Brewery... the list goes on. And of course each of these shoots have now produced some beautiful brochures, websites or even moving imagery. We have some very exciting projects in the pipeline which we will share with you as soon as we can. But in the meantime, take a look through a selection of our latest work and don't hesitate to get in touch if you would like us to take a look at your current marketing strategy.

03/02/2016

Very excited to reveal one of our biggest campaigns from 2015. Lifestyle Floors approached us to pitch for the launch of a new range of Luxury Vinyl Tiles. After extensive research, we developed the brand strategy and supporting campaign creative to raise awareness of the new product and provide sales tools for stockists. Having won the pitch, we set about developing The DesignerFloors Collection with brand identity and supporting guidelines demonstrating how the sub-brand would work under the group umbrella. Our campaign 'A realistic approach to flooring' aimed to educate consumers about the various product benefits whilst beautiful location photography elevated the brand, aiming to eliminate negative perceptions towards vinyl flooring. Creative was produced across swatch posters, inspiration guides, a new microsite and POS. Keep an eye out for the campaign in-store across nationwide stockists! Or visit our website to read more about this particular case study. http://reef-design.co.uk/lifestyle-floors.html

03/02/2016

The spring/summer campaign for Muubaa London was shot in Coney Island, New York. The perfect location for the widely anticipated new collection of classic leather pieces with new, tactile suede additions. Using model and blogger Natalie Suarez, we captured the gritty, reality of Brooklyn with its industrial overground subway, colourful graffiti and retro fast food stands. The lookbook is a reflection of this eclectic mix with unabashed use of colour and texture, retaining the cool, fresh layout in line with previous printed examples.

03/02/2016

With the arrival of the Spring/Summer 16 season, our website is overflowing with new projects, case studies and fashion shoots. Violet & Wren's new campaign imagery and look book is just one showcased. The luxury loungewear brand came to us with a collection inspired by summer travels with 70s prints, colours and cuts. To draw upon these inspirations, we chose to shoot at Ravenshead, a 70s inspired property in Nottingham. The combination of outdoor and indoor shots helped showcase the products ability to adhere to the trend of 'underwear as outerwear' and clever styling saw outfits pairing lace and silk camis with suede skirts and platform heels. The look book maintained the crisp and premium layout from previous books and utilised a mixture of digital shots with Polaroids to elevate the 70s inspiration whilst adding pace, interest and a brand feel to the printed piece. Product cut outs were then completed in our own studio.

22/12/2015

We wish you all a very Merry Christmas and a happy New Year.

22/12/2015

Best Wishes this festive season from everyone at Wreath Design. Watch the behind the scenes film here now! https://vimeo.com/149410417

This video is about REEF CHRISTMAS 2015

14/12/2015

The Christmas campaign progresses to colour this week. See our wreath take shape with these sneaky behind the scenes shots and keep an eye out for the campaign at the end of this week!