it.com Domains

03/01/2026

LOVE.IT.COM
Domains for every brand character

02/01/2026

Italian startups are no longer “only local” — they’re scaling with clear digital identities and domain strategies built to work both in Italy and abroad.

In our new interview, Alessandro Baruffi, Director of International Partnerships at it.com Domains, explains how Italy’s IT market is growing, why hubs like Milan are becoming global players, and how domains like .it and .it.com help brands stay proudly Italian while being understood worldwide.

This is a great snapshot of where the market is heading and how to think about your online identity:
https://get.it.com/blog/how-italian-brands-are-building-a-digital-identity-and-entering-the-global-market-alessandro-baruffi-it-com-domains/

Discover how Italian entrepreneurs are building global brands and digital identities in the interview with Alessandro Baruffi, Director of International Partnerships at it.com Domains.

30/12/2025

To stand out online, it’s not enough to know your own numbers — you need to see where competitors get traffic and what content actually works for them.

Our new guide reviews 5 competitor analysis tools, explaining what each is for, and where the limitations are.

If you’re choosing your first analytics stack, this overview will help you compare options before you invest:

Explore 5 tools that can help you understand your competitors’ traffic, SEO, content, social media, and reputation with a new article from it.com Domains blog.

29/12/2025

Every winter, Andrey Insarov, CEO of it.com Domains, slows down to read on purpose — not for trends, but to think clearer about power, ownership, and long-term tech.

His new 2026 reading list covers five books on AI, creativity, domains as infrastructure, clear communication, and the human side of building products.

If you’re planning the next phase of your digital identity, this is a great place to start:
https://get.it.com/blog/domains-power-and-clarity-2026-reading-list-from-andrey-insarov-ceo-of-it-com-domains/

Discover five books you need to read in 2026 on AI, creativity, clarity, and digital power in a holiday reading list from it.com Domains CEO Andrey Insarov.

29/12/2025

29/12/2025

Choose names that reflect clarity and confidence, like:

weconnect.it.com — to create a catchy slogan
tiramisu.it.com — to underline Italian heritage
hub.it.com — for tech lovers

The right .it.com domain makes your business feel legit from day one.

27/12/2025

The domain industry looks simple from the outside: buy a domain, connect it, renew it. But behind the scenes lies a complex ecosystem powered by registries, ICANN policies, DNS infrastructure, cybersecurity standards, data protection requirements, resellers, and global communications.

Most registrars stay on the surface.
Only a few rise to the top.

Becoming the best domain registrar requires mastery across five pillars: technology, trust, transparency, customer experience, and vision, and that is exactly what it.com Domains is aiming to achieve.

26/12/2025

Choosing a domain is one of the few decisions your tech startup will live with for years — and it’s much harder to fix than a landing page or logo.

In our latest article, 10 industry experts share the most common mistakes they see: treating the domain as an afterthought, picking names that don’t scale with the product, ignoring security signals, or choosing whatever is cheap and available.

If you’re naming a new tech brand, read this before you hit “register”:

Experts share the biggest mistakes new tech businesses make when choosing a domain name and how domain choices affect growth with it.com Domains.

23/12/2025

In his latest insight, our CSO Alagna explains how parked domains are shifting from a simple monetization tactic to part of the wider security story. As parking leans on “zero-click” and traffic-broker chains, more users are being quietly pushed from parked pages toward scams and malware — changing how enterprises and security teams view undeveloped names.

Joe outlines what smart domainers can do now and shares how we approach parking at it.com Domains. Read the full article here: https://get.it.com/blog/parked-domains-are-becoming-a-security-story-not-just-a-monetization-story/

As an old domainer, two recent articles have caught my attention - one from Brian Krebs and one from Infoblox - both basically saying the same thing:

23/12/2025

Most teams already know how to do keyword research — but prompt research for AI engines is a different skill.

Our guide explains how prompt research fits into Generative Engine Optimization (GEO), and how and why AI breaks one long prompt into many smaller questions behind the scenes. You’ll also find a step-by-step workflow you can reuse, whether you’re running a small shop or a fast-growing startup:

Learn prompt research and generative engine optimization best practices. Discover how to do GEO prompt research step by step with it.com Domains.

22/12/2025

You think you’re being rational, waiting for the right idea, the perfect timing, or a clearer plan but most of the time, it’s fear in a suit.

That’s what the quote points out:
“Your worst fear is insignificant.”

Because in the grand scheme of things, no one remembers who hesitated.
They remember who started.

A domain is the seed of ownership in a world where everything else is rented. Social media algorithms change, trends can fade.
But a domain (www.yourname.it.com) is a statement of existence.
It says: “This is mine. This is my corner of the internet.”

For example:
impact.it.com, for those who want to make a difference
dataleads.it.com, for something smart and tech-driven
gelato.it.com, for brands with Italian roots

The logic behind “Go register the domain” is the same as behind every great beginning: you don’t wait for certainty, you build it.

Our .it.com domains are available at leading registrars.

20/12/2025

Turning a website for an IT startup into a steady source of traffic and leads is the hardest part of the launch. This guide breaks down three core promotion tactics that actually work, shows how to adapt to AI Overviews and use analytics to see what really brings engaged visitors, not just clicks.

If you’re building in tech and don’t want your site to stay a digital brochure, this article is a good starting point for a practical promotion plan:

Explore three tactics for promoting an IT startup website with the it.com Domains blog.