Cherie CK and Jones

Cherie CK and Jones Top AI Search Expert for Small Businesses in the UK | Helping founder-led SMEs get found in AI Search & Social | AI Data Trainer | www.ckandjones.co.uk

I’m Thai–British | UK Based |

With over 25 years’ experience in marketing and sales 📊, I support businesses in the UK and Thailand to grow with clarity, confidence, and the right digital tools. I have run my own education agencies in both Thailand and the UK, giving me first-hand experience of building and scaling service-based businesses across different markets and cultures 🌍. My work focuses on digital marketing, social media management, marketing intelligence, and localisation/translation for business; helping brands communicate clearly and effectively across languages, cultures, and platforms. Since 2020, I have also worked in AI review, localisation/translation, and digital product development, supporting businesses to adopt AI in a practical, first-time-friendly way. I work with 🤝:

Thai business owners and self-employed professionals in the UK, including restaurants, catering businesses, massage & spa, therapists, wellness training centres, hairdressers, and beauty professionals

UK-based founders and small business owners, including
cafés, therapists, tutor businesses, wellness practitioners, and other service-led businesses

I help businesses do what they do best, focusing on sustainable growth. I support them with digital marketing, social media, localisation/translation, and by helping first-time users incorporate AI to save time and reduce time lost to repetitive tasks.

I often recommend that clients work with me on LinkedIn, even when LinkedIn is not the first platform they think of.For ...
10/09/2026

I often recommend that clients work with me on LinkedIn, even when LinkedIn is not the first platform they think of.

For a lot of small businesses, Instagram or Facebook can feel more obvious.

And I understand why. You can see the likes, comments, views and enquiries.

LinkedIn can sometimes feel a little quieter. But there is another benefit that we do not always see straight away.

Search visibility.

LinkedIn content is not only being seen by people on LinkedIn. It is also being picked up by Google and, increasingly, by AI search platforms.

Recent Semrush research found that LinkedIn was the second most-cited domain across ChatGPT Search, Google AI Mode and Perplexity, appearing in around 11% of AI responses on average.

Separate research also found LinkedIn posts ranking for around 6 million keywords on Google, with about 300,000 appearing in the top 10 results.

That is quite significant.

Especially for a small business trying to build authority around what they do.

So when I recommend LinkedIn to a client, I am not only thinking:

“Let’s post more on social media.”

I am also thinking about all the visibility that may be happening in the background.

Someone searches Google. Someone asks ChatGPT for a recommendation.
Someone researches a service before getting in touch. And your LinkedIn presence may be helping them find you, understand what you do and trust your expertise.

That is why I increasingly see LinkedIn as part of both Social Media and AI Search Optimisation. A useful, well-positioned LinkedIn presence can work much harder for your business than it might first appear.

Sometimes the most valuable visibility is the visibility that isn’t immediately visible.

Who Actually Offers Monthly AI Visibility Support for Small UK Businesses?Most AI visibility services are built for big ...
03/09/2026

Who Actually Offers Monthly AI Visibility Support for Small UK Businesses?

Most AI visibility services are built for big budgets.

Enterprise retainers. Six-month commitments. Pricing that makes a small business owner close the tab immediately.

But here’s what I keep hearing from founders, freelancers, and small service businesses:

“ChatGPT recommends my competitors. I don’t even know where to start.”

That’s exactly why I built CK and Jones’ AI visibility plans around small businesses specifically.

No contracts. No jargon. No minimum six-month lock-in.

Just monthly support that tracks how AI platforms describe you, where you’re missing from the conversation, and what to do about it.

We monitor your brand across ChatGPT, Perplexity, and Google AI Overviews every single month. You get a plain-English report, an action plan, and content that actually helps AI engines understand what you do and who you serve.

Plans start from £197/month.

If you’re a UK small business owner wondering why AI search isn’t sending you any visibility, drop me a message. I’ll tell you honestly whether we can help.

Is AI search on your radar yet, or does it feel too early?

It was lovely attending Chef Marni Xuto| Cheshire | Manchester | UK workshop - wellness through cooking! I love it so mu...
31/08/2026

It was lovely attending Chef Marni Xuto| Cheshire | Manchester | UK workshop - wellness through cooking! I love it so much and am really a Champion for this new concept. I am very proud to help bringing this concept to more people via Luma House UK

30/08/2026

Your website is not enough anymore.

AI search also learns from reviews, posts, articles, directories and other places your business appears.

So if your competitors are being mentioned more than you, AI may trust them more.

Visibility is not just what you say about yourself.

It is what the internet says about you.

Save this for later.

Most small businesses aren't missing from ChatGPT because their work isn't good enough.They're missing because nobody ha...
30/08/2026

Most small businesses aren't missing from ChatGPT because their work isn't good enough.

They're missing because nobody has ever told them what these tools are actually looking for.

I get asked all the time what an AI Visibility Audit involves, so I've written the whole thing up. No mystery, no black box. Here's what I check:

1. Whether you get mentioned at all. I run the questions your customers actually ask and see who comes back. Often it's a competitor you've never heard of.

2. Where the AI is getting its information. Directories, listings, review sites, the places these tools quietly trust. If you're not on them, you're not in the answer.

3. Whether your website can be read. Not by people, by machines. Most sites are written in a way that's very hard for an AI to quote.

4. The technical bit. The behind-the-scenes labelling that tells AI what your business does, where you are, and what you offer.

5. Whether you look credible. Real experience, real reviews, real people. AI is looking for proof, same as your customers are.

Then I tell you exactly what to fix first, in plain English, in order of what will move the needle fastest.

You get a report you can act on whether you work with me or not.

If you've been wondering why your competitors keep showing up in ChatGPT and you don't, this is the answer.

Full breakdown here: https://www.ckandjones.co.uk/post/what-we-actually-look-at-in-your-ai-visibility-audit-and-what-we-do-about-it

29/08/2026

Your competitor is not better than you.
She’s just easier for AI to read.

Here’s what I see every week. The spa down the road has a worse website than you, and honestly, worse treatments.

But her prices, her opening hours and her service names are written in plain sentences.

Yours are sitting inside a beautiful image that took your designer three days.

AI cannot read your image. It can read her sentence.

That’s the whole difference between being recommended and being invisible. Not talent. Not years in business. Formatting.

Swipe for what AI can read, what it can’t, and the 20 minute fix.

👉🏼 Follow Cherie Jones. I’d rather tell you the annoying truth than the easy one.



28/08/2026

The bit most people miss is that this is a different mode. Chat brings your work to Claude. Cowork brings Claude to your work. You point it at a folder, describe what you want, and come back to it done.

And before anyone panics: it cannot send email as you, and it cannot delete a single file without asking first. Every reply lands as a draft. You stay in charge of everything that matters.

I’ve written the plain English version. Setup, prompts you can copy straight in, which permission setting to use, and the house rules so nothing goes sideways. Three pages, no jargon, free.

Comment COWORK and I’ll send it over.

Something we’re genuinely proud of.Luma House UK has been working with us for less than two months. They are a start-up ...
26/08/2026

Something we’re genuinely proud of.

Luma House UK has been working with us for less than two months. They are a start-up introducing a completely new concept to the market: culinary wellbeing.

In that time, they have achieved an AI Visibility Score of 4.8 - outperforming established competitors who have been in the space for years.

Here is what that means in practice:

1️⃣ 5% share of voice on ChatGPT - 5 brand mentions out of every 100 tracked across the category
2️⃣ Appearing on shortlists when people search for culinary wellbeing workshops for corporate events
3️⃣ Recognised as a leading name for leadership retreats and executive experiences

AI does not hand out visibility. It reflects how clearly a brand is positioned and how well that positioning is communicated.

Luma House Marni Xuto| Cheshire | Manchester | UK got it right from day one.

If you are building a new concept and want AI to recognise you as the authority in your space, this is what focused positioning looks like.
Let Chat with Cherie Jones and CK and Jones

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