19/06/2025
Will MacNeil is an award-winning Digital Artist and Creative Director, working across interactive, experiential and film. He has spent his career navigating the waters of digital design, looking for innovative ways to craft images, tell stories and challenge the way we see the world, all while working closely with clients from brands, agencies and the arts. He put the story of Hope vs Hate on the chests of EE’s Hope United Team using machine learning and data-driven design, led the design and animation of a sequence for the world’s largest LED screen at the Winter Olympics, designed shoes out of data from an Apple Watch and built tools to let anyone become an oil painter. He has done this for brands such as Nike, Adidas, Kojima Studios, the BBC, Sky, EA Sports, and arts venues including the Barbican and the National Museum of Qatar. His homes along the way include TheMill, MPC, Jellyfish, Foreign Office Design and the BBC.
Will will be speaking about data driven design:
Ever since he realised a learning disability was going to stop him becoming a conventional artist, Bexhill based Will MacNeil has been turning to computers to create visuals. Over a 25 year career, Will has crafted a range of digital artworks, from personal creative projects that never see the light of day to directing animation for the largest screens on the planet.
In his OBX Connects talk, Will will look closely at his experimental work with generative and data-driven design which led to large commissioned jobs. He’ll also discuss his approach to AI, how he brings it into his work and how he avoid its traps.
Book your free place here https://www.eventbrite.co.uk/e/obx-connects-the-art-of-data-tickets-1374448665959?aff=oddtdtcreator
📹by Will MacNeil
