27/08/2026
SEED — Beyond the Logo
A closer look at the brand identity we developed for SEED, a new digital platform built around the world of padel.
From the outset, we wanted to create more than a brand that simply existed as an app. The aim was to build an identity that could extend beyond the digital product and naturally blend into the wider lifestyle and culture surrounding padel.
From creative direction and visual concepts through to the identity system, typography, colour palette, graphic assets, digital applications and comprehensive brand guidelines every element was designed to create a strong, consistent and distinctive identity.
We brought the brand to life across a range of mockups, assets and brand touchpoints, showing how the identity can move seamlessly between the app, digital, physical and lifestyle spaces.
A deeper look at the thinking, craft and detail behind SEED.
Brand Strategy / Brand Identity / Creative Direction / Visual System / Brand Guidelines / Art Direction
