https://thesocialmediahotelier.com/instabooked

The Social Media Hotelier, Headington (2025)

05/09/2025

Still got 17 posts sitting in your drafts? Yeah, me too. 😬

Perfectionism isn’t quality control - it’s a booking blocker.

I finally stopped obsessing and started hitting post. Here’s the exact 3-step filter I teach STR hosts to publish confidently (and consistently).

📲 Read the blog & set your content free ↴

The Perfectionist's Guide to Posting Imperfect Content
https://thesocialmediahotelier.com/article/1735408

28/08/2025

Are you serving up a gourmet dinner on Instagram… then locking yourself in the kitchen?

That would be weird, right?

But if you’re posting and ghosting, you’re basically ending the conversation before it even starts.

You spend time crafting amazing content - then disappear before the real connection happens: the comments, the DMs, the engagement. That’s where the magic is.

Instagram’s algorithm isn’t a mind-reader. It looks for signals: real CONNECTIONS, real CONVERSATIONS.�
If you bounce right after posting, the only “connections” you’re making are passive.�
Want more people to see your content? ENGAGE.

Today’s blog breaks down my 5-step system to boost reach after you post.�
Spoiler: it’s not about hashtags.

Want to dial up that Reach & turn browsers into bookers? Think less billboard, more dinner party.

Read the blog and stop being the host that ghosts. ↴
https://thesocialmediahotelier.com/article/1708157

25/08/2025

There is soooo much wrong with this ↴

“My Algorithm hates me”

❌ You do not have your own Algorithm (sorry, you’re not quite that special).

Instagram has thousands and thousands all whirring away... but with only 1 shared purpose in life (read on if you don’t know what that is)

❌ Algorithms cannot “hate”... they’re algorithms, they’re incapable of emotion and they AREN’T targeting your account.

They are either:

(a) confused - because your content isn’t consistent
OR
(b) they just aren’t getting the signals that your content is worth showing.

For Short Term Accommodation businesses, this is the difference between you working for Instagram or Instagram working for you and providing an ROI for your time and effort.

👌 Here’s what the algorithms actually want:

📌 Watch Time – Do people read your full caption or watch your Reel to the end?

📌 Engagement Speed – Do they like, save or comment quickly - or scroll straight past?

📌 Completion Rate – Do they finish your content or bounce halfway?

Instagram’s only goal? Keep users on the app.

That’s why the algorithms exist.

If your content helps do that, it gets shown to more of the right people.

❌ It’s not about hacks, tricks, or trending audio.

✅ It’s about creating content your Perfect Potential Guests genuinely care about.

So stop trying to outsmart the system. Start building one that works with it.

This post is the WHAT.

The real shift happens when you understand the HOW - without burning out or guessing what to post next.

🧠 I break it all down in my latest blog: The Algorithms Aren’t Your Enemy

Learn what to post, why it works, and how to turn reach into real bookings.

🔗 Read it now ↴
https://thesocialmediahotelier.com/article/1707655

21/08/2025

Is it just me or is this the ultimate frustration with Instagram ↴

You’ve crafted what you're convinced is the perfect Instagram post, hit publish with complete confidence, then watched it die a slow, painful death…

Whilst the post you dashed off in a jiffy last week somehow gets all the engagement and goes Viral for you?

I can’t promise to fix it forever (we all love a surprise viral post don’t we? 😉)

What I can promise is this:

You’ll find The 4-point Killer Content Checklist for Hosts and Short Term Accommodation Businesses here ↴

https://thesocialmediahotelier.com/article/1707394

21/08/2025

Is it just me or is this the ultimate frustration with Instagram ↴

You’ve crafted what you’re convinced is the perfect Instagram post, hit publish with complete confidence… then watched it die a slow, painful death…

While the post you dashed off in a jiffy last week somehow gets all the engagement and goes Viral for you 😮

I can’t promise to fix it forever (we all love a surprise viral post don’t we? 😉)  What I can promise is this:

You’ll find a 4-point Killer Content Checklist for Hosts and Short Term Accommodation Businesses behind the link on today’s Story or the Blog Link in my Bio 🔗

You’re gonna want to check it each & every time you post content for your STR.  Thank me later ✌️

18/08/2025

🚨 Newsflash for HOSTS! ↴

Instagram and Facebook have different names because they’re different platforms. 😮

Stop treating your Instagram like it’s Facebook…

Steal the 5 easy fixes that make all the difference:

👀 On today’s Story
OR
🔗 via the Blog Link in my Bio

14/08/2025

🚨HOSTS! Are you one vulnerability away from watching your entire Instagram presence…

all that hard work creating content…

the effort building your community…

the time invested in designing a profile that actually converts…

vanish faster than toilet paper during a pandemic.

ALL Hosts, Property Managers and Short Term Accommodation providers need to secure their Instagram Accounts.

No ifs, no buts.
It takes < 3mins

Find out how:
🔗 Link in 1st Comment

11/08/2025

You know what maddens me more than dunking my biscuit in my tea for a split second too long?

Hearing hosts celebrate Instagram “wins” that don’t actually win them anything.

The 5 Numbers That Matter ↴

PROFILE VISITS
NEW FOLLOWERS
EXTERNAL LINK CLICKS
PROFILE CONVERSION RATE
LINK CONVERSION RATE

↑ THESE are the indicators of whether the content marketing for your Short Term Accommodation is actually producing results.

Get all the details:�https://thesocialmediahotelier.com/article/1706277

11/08/2025

You know what maddens me more than dunking my biscuit in my tea for a split second too long?

Hearing hosts celebrate Instagram “wins” that don’t actually win them anything.

The 5 Numbers That Matter ↴

PROFILE VISITS
NEW FOLLOWERS
EXTERNAL LINK CLICKS
PROFILE CONVERSION RATE
LINK CONVERSION RATE

↑ THESE are the indicators of whether the content marketing for your Short Term Accommodation is actually producing results.

Get all the details:�https://thesocialmediahotelier.com/article/1706277

07/08/2025

When you consistently create content your ideal guests actually value, the algorithms notice.

They think: “These types of people engage with this content. Let me show it to more people just like them.”

Your Perfect Potential Guests aren’t statistics in some algorithmic equation.

They’re real people with real emotions, preferences, and are making booking decisions.

You’re not just a property owner posting on social media.

You’re creating content that could be the difference between someone scrolling past or clicking ‘book now.’

But only if you create for humans, not algorithms.

Stop chasing the algorithms. Start serving your audience.

Find out how, full read 👇

👀 In today’s Story
OR
🔗 Link in Bio

05/08/2025

Serving our guests is what we do day in day out IRL… so why the reluctance to do so online?

Maybe you can tell me ↴

———
Full Read:

Link in Bio
OR
In today’s Story 👊

15/07/2025

Holy ****… Instagram Just Changed EVERYTHING ↴

Your entire property marketing strategy just got flipped on its head (in the best possible way).

Google and ChatGPT are now pulling results DIRECTLY from your Instagram captions - but only if you know exactly what to write.

I stayed up WAY too late over the weekend to test this on holiday lets...

The results? INSANE.

One savvy client just got a direct booking with ZERO commission because (in the guest’s own words):

“ChatGPT recommended your lodge to me”

While everyone else is still obsessing over hashtags, the smart hosts are already capitalising on this goldmine of free traffic.

I’ve documented the exact double-touch caption formula that’s working right now.

Tap the link in today’s story (or head to my Bio - BLOGS) to discover how to position YOUR property at the front of this revolution before your competition catches on.

When everyone figures this out, the advantage disappears. Get on it now. 👊

The Social Media Hotelier

05/09/2025

28/08/2025

25/08/2025

21/08/2025

21/08/2025

18/08/2025

14/08/2025

11/08/2025

11/08/2025

07/08/2025

05/08/2025

15/07/2025

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