The Social Media Hotelier

15/07/2025

Holy ****… Instagram Just Changed EVERYTHING ↴

Your entire property marketing strategy just got flipped on its head (in the best possible way).

Google and ChatGPT are now pulling results DIRECTLY from your Instagram captions - but only if you know exactly what to write.

I stayed up WAY too late over the weekend to test this on holiday lets...

The results? INSANE.

One savvy client just got a direct booking with ZERO commission because (in the guest’s own words):

“ChatGPT recommended your lodge to me”

While everyone else is still obsessing over hashtags, the smart hosts are already capitalising on this goldmine of free traffic.

I’ve documented the exact double-touch caption formula that’s working right now.

Tap the link in today’s story (or head to my Bio - BLOGS) to discover how to position YOUR property at the front of this revolution before your competition catches on.

When everyone figures this out, the advantage disappears. Get on it now. 👊

28/06/2025

In case you weren’t aware…

The 3-part bundle of my most impactful trainings disappears tomorrow.

Next week, I separate them into standalone training packages and the overall price more than doubles.

I have no idea if/when they’ll be released together like this again:

Calm Host Content System:
Know what to post, when to post, and how to post… efficiently, effectively and on repeat

Breakthrough Bio Blueprint:
If your Profile isn’t converting guests onto your website/listing… EVERYTHING else you do on the Insta is a total waste of time… literally

Social Proof Snapshot Strategy:
stop posting boring screenshots of reviews that no one looks at, let alone reads. Start posting snapshots that send immediate trust signals to your next potential guest.

As you know, I ain’t a salesman so I’m just gonna leave this here ↴

It’s fricking awesome, these are the most impactful trainings I’ve put together over the last couple of years.

You can keep posting and hoping…

Or invest in yourself (deliberately much less than the cost of a 1-night stay)…

and start to get some ROI for all the time you spend on your content marketing.

Have a super weekend: the link is here (until tomorrow) ↴

Access The Social Media Hotelier

16/06/2025

Hosts: You’re losing thousands because your bio sucks. ↴

Hard truth? Nobody’s following you or clicking to your website/listing because you’re rambling about “tranquil escapes” and “cozy spaces” instead of speaking directly to your perfect guest.

Your competition is stealing your bookings while you waste words.

If your Profile doesn’t grab attention & hold it… everything else you do on Instagram is a total waste of time.

Every post. Every reel. Every story. Wasted.

The Bio Breakthrough Blueprint fixes this fast. Step-by-step formula. No guesswork. More bookings.

It’s FREE inside my Calm Host Content Strategy Bundle - but only for the first wave of buyers.

Bundle drops next week. Templates. Formulas. Systems that work.

Your Profile is a bottleneck. I'll show you how to turn it into a Portal.

Register now or watch your competitors steal your ideal guests tomorrow.

https://thesocialmediahotelier.myflodesk.com/calmhostcontent

The choice is yours. But don't say I didn't warn you.

14/06/2025

Get clear & grow those bookings. Get 1st dibs…

The link to do so is:
🔘 https://thesocialmediahotelier.myflodesk.com/calmhostcontent

Don’t miss out 👊🏼

03/06/2025

I'm so excited for this! 🤗

The awesomely inspiring STR industry copywriter, Genny White, has invited me to discuss how to turn your Instagram Profile from a Bottleneck to a Portal... LIVE!

🙈 No clicks through to your website? EVERYTHING else you do on Instagram is for nothing.

Link Clicks happen overwhelmingly via Instagram Profiles.

We gather Likes for Vanity & Link Clicks for Sanity.

Join us for the lowdown on 12th June 👇

Feel like Instagram just isn’t working for your tour or accommodation business? You might be posting regularly, but if your profile isn’t set up properly, you’re missing out on bookings. In this Tour Pro Talks, I’m joined by Paul Anderson, a retired guest house owner, bestselling author, and...

25/03/2025

I’m super excited to be speaking at Your Air Success – a free event in London on Friday 4th April for STR hosts, property managers, and anyone looking to grow in this space 🚀

I'll be part of a panel diving into storytelling for short-term rentals, and I’ll be bringing the Instagram angle:

✔ How to use Instagram as a tool to build trust
✔ Attract guests (or owner clients) through content
✔ And turn your visuals into bookings

🟢 The event is free to attend, includes lunch, and there’s even a great mindfulness session!

If you’re going, I’d love to meet you in person—come say hi 👋

📍 Register here: https://www.holidaycottagehandbook.com/yourairsuccess
Holiday Cottage Handbook

10/02/2025

If I could go back and change one thing...

I'd have topped listening to generic "Insta-Guru" advice a LOOOOOONG time ago.

Not only because they don't have Short Term Accommodation Businesses to run and market... but because their advice is generic and conflicts with itself.

I don't mean self-conflicting in the long run (everything changes, right?). I mean self-conflicting in super-short spaces of time.

The eagle-eyed amongst you will have spotted that yesterday, I suggested 7 Hooks to deploy in your captions to make them compelling.

Today I'm suggesting you seek industry-specific guidance from someone who has walked in your shoes & come out the other side smiling.

That's why I do what I do: provide specialised help, support, strategy & tips for Short Term Accommodation Businesses.

I do it for free & also have a paid programme (just drop me a DM if you'd like some more detail).

Here's some free advice:

Ignore the Gurus who don't do what you do.
Follow if you'd like more

04/02/2025

Step by Step we rise... Save hours when Creating Content ⤵️

Batch Creating - a smarter way to manage your social media.

THE WHY - Benefits first:

✅ Say goodbye to last-minute posting stress
✅ Enjoy creative efficiency by focusing on one topic & activity
✅ Consistently engage your audience
✅ Sharpen your focus on your Ideal Guest
✅ Develop a robust Content Strategy
✅ Track insights to understand what resonates with your audience
✅ Save time by avoiding ad-hoc post creation

THE WHAT - What you'll need:

👉 Detailed Guest Avatar
👉 4-6 Content Pillars/Topics your audience loves
👉 A posting frequency that delivers value
👉 A simple Calendar for planning

THE HOW - Creation Steps:

1️⃣ Pick a Pillar
2️⃣ Choose a creative task (writing, selecting photos, etc.)
3️⃣ Spend an hour on that task under the chosen Pillar
4️⃣ Populate your Content Calendar
5️⃣ Repeat for a few posts per Pillar
6️⃣ Schedule posts and move to the next Pillar

👋 Need a hand? Jump on a FREE 20-minute call.

I'm here to guide fellow Hosts like you to gain an ROI from your Instagram efforts. Limited slots available for February!

DM me for details

03/02/2025

🚨 INSTA-BEGINNERS, this one’s for you ⤵️

👌 The ONLY place on Instagram to put e-mail addresses, website links or phone numbers is ON YOUR PROFILE.

That’s it.

End of ✌️

❤️ Follow for more tips for Hosts… from a Host

31/01/2025

HOSTS! Learn how to supercharge your engagement with Instagram Stories ⤵️

Instagram Stories aren't just for fun - they're a potential game-changer for your Short Term Rental (STR) business. They offer a direct, creative, and personal way to connect with your audience. But how exactly should you utilise them? Let's dive in! 🚀

1️⃣ Behind-the-Scenes: Show your audience the ins and outs of your business. Whether it's a renovation, an event, or day-to-day tasks, it's an excellent way to keep your audience engaged.

2️⃣ Guest Experiences: Share stories of happy guests enjoying their stay. It's powerful social proof that tells potential guests what they can expect.

3️⃣ Special Offers: Stories are quick and short-lived. Perfect for creating urgency around a special offer or last-minute availability.

4️⃣ Involve your Audience: Ask questions, run polls, or quizzes. Interaction leads to higher engagement and greater Reach.

5️⃣ Populate Highlights: Use stories to populate your Highlights, creating a library of valuable, evergreen content on your profile. (HINT: FAQs & REVIEWS Highlights are a must)

Highlights make decision-making information readily available to potential guests.

It's like having a mini-website within Instagram, placing key details like property features, guest testimonials, FAQs, and local attractions right at their fingertips.

Start using Instagram Stories today and watch as your audience engagement evolves and grows over time!

Ready to harness the power of Instagram Stories? Double tap this post & then share it to your Stories to get some practice in. 👍

For more Instagram marketing strategies and tips for Hosts from a Host, follow ! 💡

30/01/2025

Turn Followers into Guests: A Reality Check! ⤵️⁠
⁠
The #1 question I get? "How do I get more Followers?"⁠
⁠
Hosts forget:
It's not about how many... it's about who and how!
⁠
It's amazing to have thousands cheering from the virtual sidelines, but if they're not booking with you & checking into your property, what's the point?⁠
⁠
Your true mission:⁠
⁠
🟢 Funnel Instagram visitors to your booking pages/listing⁠
🟢 Equip them so when they land on your booking page/listing they have just 3 questions:⁠
⁠
1) Do they have vacancies when I want to travel?⁠
2) Can I afford them?⁠
3) Where's the Book Now button⁠
⁠
Followers for Vanity⁠
Link Clicks for Sanity⁠
⁠
❤️ Like & Follow for more Instagram insights for Hosts... from a Host

29/01/2025

Your Profile is a Portal...
⁠
If you don't enticing your Perfect Potential Guest off the Insta and onto your booking page or listing then you're wasting your time.

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🔥 SAVE this post for later.. you're gonna need it
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In my experience coaching hundreds of Hosts this happens when you're not clear WHO YOU'RE POSTING FOR.⁠
⁠
✅ Tell people who your accommodation is perfect for.... i.e. your Perfect Potential Guest
✅ Tell them what sets you apart from the competition⁠
✅ Make yourself discoverable BY them & TELL them what to do next⁠
⁠
Your Next/Perfect Potential Guest needs to see:⁠
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👍 A clear bio that speaks to them⁠
👍 A clear CTA to do something that ultimately gets them to your booking page⁠
👍 Decision-Making info in your Highlights⁠
👍 Clear CONTENT in your Feed that aligns with the above⁠

⁠
😎 These will capture their interest and then can lead them where you want!⁠
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❤️ Focus on CLARITY and you'll get the GUEST!⁠
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🔥 SAVE this post for later and then DM me for help understanding who your Perfect Potential Guest is
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