The Social Media Hotelier

11/01/2026

🚨 READ ME… ASAP! 🚨

There are credible reports of a historical Instagram data leak affecting around 17.5 million accounts.

The exposed data appears to include email addresses and phone numbers.

Passwords were not included.

For context, Instagram has roughly 2 billion monthly active users.

That means this represents under 1% of accounts (~0.9%)… statistically small.

What makes it relevant isn’t scale, but potential impact.

That dataset is sufficient to fuel highly targeted phishing attacks at scale, which is why there’s been a noticeable increase in scam emails and texts telling people to “reset their Instagram password”, usually with a link and a sense of urgency.

(I’ve received 4 such messages in the last 36 hours)

If you receive one of these messages, treat it as hostile by default.

Here’s the correct response:

• Do not click the link
• Open Instagram directly (app or instagram.com)
• Go to Settings → Security → Password
• Make changes only from inside Instagram

If you’re unsure whether an email actually came from Instagram:

Inside the app, go to
Settings → Security → Emails from Instagram

You’ll see a list of legitimate security emails sent in the last 14 days.

If the message isn’t there, it didn’t come from Instagram.

Because your Instagram account supports your business, the risk here isn’t abstract.

Loss of access can lead to impersonation, scam messages being sent to followers, and time-consuming recovery work.

Reporting source:
https://www.notebookcheck.net/Massive-data-leak-reportedly-exposes-information-of-17-5-million-Instagram-users.1201247.0.html

To check whether your email address appears in known breach data, Malwarebytes provides an official tool here:

https://www.malwarebytes.com/digital-footprint

(Email verification only. Never enter passwords.)

Two reminders worth keeping front of mind:
1. Instagram will never contact you via DM about security issues.
2. Urgency plus a link is almost always a tell.

Phishing attempts are rarely crafty… they rely on people being busy, distracted, or rushed.

Don’t panic. Keep alert. Know what to do

If your personal data was exposed in a data breach, you need to check your digital footprint. Use our free tool here.

07/01/2026

Posting more won’t fix the problem. ↴

Learning while doing… and thinking clearly… will.

If you’re a Short Term Rental Host or Property Manager, you’re in the right place.

05/01/2026

Come at me… I’m happy to agreeably disagree ↴

03/01/2026

Consistency isn’t hustle.

If you need motivation to post, your system is broken.

Own your content pillars, your message, your value, your proof.

Consistency flows from architecture, strategy and systems.

Reinvent the system: link in 1st Comment ↴

02/01/2026

Any questions? ↴

01/01/2026

Most Hosts and Property Managers don’t need more content.

They need clarity.

They need help thinking inside the reality of their lives: limited time, limited energy, competing priorities, and constant noise.

Over the last few years, I’ve watched something strange happen.

Courses got better.

Tools got smarter.

Information became infinite.

And yet… people feel more stuck than ever.

Not because they’re lazy.

Not because they lack ambition.

But because the cost of thinking clearly has become too high.

Decision fatigue has crept in.

Context has been lost.

Everything’s started to feel equally urgent — and equally overwhelming.

At the same time, AI has arrived.

And suddenly, content has become cheap.

Anyone can generate words, images, ideas, strategies… instantly.

Distribution is free.

But that doesn’t make things clearer.

It’s made them noisier.

Check the link in today’s Story or in my Bio to find out what I’m doing about it.

31/12/2025

Better than resolutions ↴

We just invented a new family tradition to bring in the New Year:

* bake biscuits
* decorate them with challenges to overcome, things to achieve, personal desires and all that
* we talk about our designs and how we can support each other’s goals
* then we eat them

I can’t claim credit: this was all Mrs A’s idea 👌

Kids loved it, we loved it… what say you?

24/12/2025

🎅🏼 The stage is set..

Have yourself a cool Yule ❄️

31/10/2025

Calm ≠ passive 👇

Being strategic doesn’t mean doing more… it means getting more out, for putting less in.

With the right systems, you’ll:

✔️ Know what to post, when.. and why
✔️ Stay consistent without ever burning out or exhausting your imagination
✔️ Turn attention into bookings — calmly and on repeat

That’s exactly what this Birthday Bundle gives you:

3 complete systems — proven, practical, and designed for hosts like you by a host like you.

🎂 Doors open TOMORROW @ 09:00 GMT when the link will be sent to my broadcast channel (or you can go looking for it in my bio)
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05/09/2025

Still got 17 posts sitting in your drafts? Yeah, me too. 😬

Perfectionism isn’t quality control - it’s a booking blocker.

I finally stopped obsessing and started hitting post. Here’s the exact 3-step filter I teach STR hosts to publish confidently (and consistently).

📲 Read the blog & set your content free ↴

The Perfectionist's Guide to Posting Imperfect Content
https://thesocialmediahotelier.com/article/1735408