Toy World Magazine

Toy World Magazine Toy World Magazine is the UK trade publication with a passion for toys. Find all the latest toy news

Toy World magazine is the biggest and best trade publication for the UK toy trade. After 30 years working in the toy trade press, John Baulch finally decided that the time was right to branch out and launch his own toy magazine; Toy World. Team Toy World aims to make the magazine indispensable reading for anyone connected with the toy trade. Visit our website www.toyworldmag.co.uk for the latest toy news, digital versions of our back issues, and contact details to get in touch with the team.

Challenges and opportunities…. it’s the Easter Blog!
17/04/2025

Challenges and opportunities…. it’s the Easter Blog!

After a week with very few fresh developments in the tariff wars, the repercussions are starting to be felt across the toy community. Obviously many US suppliers and retailers are caught firmly in the crosshairs of Trump’s policy – and at least one person suggested to me this week that some of t...

The music video campaign emphasises that seasonal toys don’t have to come with a gigantic price tag, as many of the prod...
17/04/2025

The music video campaign emphasises that seasonal toys don’t have to come with a gigantic price tag, as many of the products are under £10.

The music video campaign emphasises that seasonal toys don’t have to come with a gigantic price tag, as many of the products are under £10. MGA Entertainment (MGA) is defying traditional Easter gifting norms with MGA Presents: EGG$$$$$. The music video features top TikTok talent and a Billboard M...

Japanese IPs are dominating global pop culture, with anime-inspired fashion, gaming crossovers and streaming platforms d...
17/04/2025

Japanese IPs are dominating global pop culture, with anime-inspired fashion, gaming crossovers and streaming platforms driving demand for collectibles beyond traditional fandoms.

Japanese IPs are dominating global pop culture, with anime-inspired fashion, gaming crossovers and streaming platforms driving demand for collectibles beyond traditional fandoms. Mighty Jaxx has revealed that five iconic Japanese intellectual properties have joined its growing portfolio of licensed

The Lego Group has announced a new wave of nine Lego Star Wars building sets, just in time for fans to Power the Force f...
16/04/2025

The Lego Group has announced a new wave of nine Lego Star Wars building sets, just in time for fans to Power the Force for the annual Star Wars Day celebration on 4th May.

The Lego Group has announced a new wave of nine Lego Star Wars building sets, just in time for fans to Power the Force for the annual Star Wars Day celebration on 4th May. With the newest addition to the Ultimate Collector Series: the Lego Star Wars Jango Fett’s Firespray-Class Starship set, fans ...

The all-new Moj Moj Crunch Series One and Moj Moj Squish Series One feature more than 28 characters to collect, each pac...
16/04/2025

The all-new Moj Moj Crunch Series One and Moj Moj Squish Series One feature more than 28 characters to collect, each packed with unique textures.

The all-new Moj Moj Crunch Series One and Moj Moj Squish Series One feature more than 28 characters to collect, each packed with unique textures. Moj Moj, the fan-favourite squishy sensation from MGA Entertainment, has returned to UK shelves, bringing a new wave of fidget friendly fun. With brand-ne

There are limited spaces available for the annual Q4-centric press show, which takes place at the Business Design Centre...
16/04/2025

There are limited spaces available for the annual Q4-centric press show, which takes place at the Business Design Centre in Islington on 10th September.

There are limited spaces available for the annual Q4-centric press show, which takes place at the Business Design Centre in Islington on 10th September. The Big Christmas Press Show, billed as the ultimate platform for journalists and brands to connect, collaborate and ignite the spark for a success

The Ethical Supply Chain Program (ESCP) has been confirmed as an approved verification partner by the Cradle to Cradle P...
16/04/2025

The Ethical Supply Chain Program (ESCP) has been confirmed as an approved verification partner by the Cradle to Cradle Products Innovation Institute to help support companies looking to meet Social Fairness requirements.

The Ethical Supply Chain Program (ESCP) has been confirmed as an approved verification partner by the Cradle to Cradle Products Innovation Institute to help support companies looking to meet Social Fairness requirements. Cradle to Cradle Certified is the leading multi-attribute standard used global

Through this collaboration, Google Cloud has helped transform Mattel’s customer insights, driving product enhancements a...
16/04/2025

Through this collaboration, Google Cloud has helped transform Mattel’s customer insights, driving product enhancements and faster decision-making.

Through this collaboration, Google Cloud has helped transform Mattel’s customer insights, driving product enhancements and faster decision-making. Google Cloud has unveiled the results of its partnership with Mattel. Leveraging Google Cloud’s data analytics capabilities, Mattel is now synthesizi...

Since his departure from Rubies, Tim is actively seeking his next leadership role within the Toy & Hobby industry.
15/04/2025

Since his departure from Rubies, Tim is actively seeking his next leadership role within the Toy & Hobby industry.

Since his departure from Rubies, Tim is actively seeking his next leadership role within the Toy & Hobby industry. Tim Mulhall, CEO at Rubies Masquerade since 2023, has announced his departure and is actively seeking his next leadership role within the Toy industry. Tim joined the company during

Despite recording weaker sales across its UK business, B&M says that recent new stores openings have had a positive effe...
15/04/2025

Despite recording weaker sales across its UK business, B&M says that recent new stores openings have had a positive effect and that further openings will continue.

Despite recording weaker sales across its UK business, B&M says that recent new stores openings have had a positive effect and that further openings will continue. B&M has reported that like-for-like sales in the UK fell 3.1% to £4.5b in the year to 29th March and were down 2.4% in the final

Available now, Mondo brings premium and detailed collectibles from the worlds of Masters of the Universe, Batman, M3gan,...
15/04/2025

Available now, Mondo brings premium and detailed collectibles from the worlds of Masters of the Universe, Batman, M3gan, Teenage Mutant Ninja Turtles and more.

Available now, Mondo brings premium and detailed collectibles from the worlds of Masters of the Universe, Batman, M3gan, Teenage Mutant Ninja Turtles and more. Funko, a leading pop culture lifestyle brand, has announced that Mondo, a high-end, art-driven brand built for collectors, has launched in t

The multi-year extension comes at a time of major international expansion for WWE and solidifies Mattel’s continued crea...
15/04/2025

The multi-year extension comes at a time of major international expansion for WWE and solidifies Mattel’s continued creation of WWE action figures, playsets and more.

The multi-year extension comes at a time of major international expansion for WWE and solidifies Mattel's continued creation of WWE action figures, playsets and more. Mattel and WWE have announced a multi-year extension to their global licensing agreement which sees Mattel continue to produce a

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