Shereen's Cakes & Bakes

Shereen's Cakes & Bakes Unique, personalised cakes! You dream it, I make it . I am based in Bedfordshire, England It was a Little Einstein's birthday cake for my daughter. I was hooked!

Not many people can say they really love their job, however I can and I do! I have tried all sorts of creative avenues and finally realised a passion for cake decorating in February 2009 when I made my first memorable cake. I was so pleased with my rather amateur butter cream covered cake, with a handmade glittered fondant rocket set upon the top! I then started baking cupcakes for colleagues at t

he office, getting more adventurous with each batch, making new decorations, trying new colours and generally having fun! By May I had my first paid order. In June I made my mum's 50th Birthday cake which I decorated with hand painted shells and little sugar pearls. She loved it so much she couldn't bring herself to cut it for 3 days! The little shells were eventually gently picked off with a knife and stored safely away before cutting the cake. It gave me such a sense of joy to give something to my mum that came solely from me, which I created from scratch. By the end of 2009, I had made 70 cakes to order, and with each new order came a new feeling of excitement. My mind would start whizzing with ideas. I talked about cakes all the time and just wanted to be home baking. I would sit in the office trying to work but my mind was crafting my next creation. I quit my job and was self employed just 8 short months after making my first paid cake! I see my customers' joy at being given a cake that they have ordered for someone they love, a cake design that they have chosen which reflects something of that person, a cake that is so personal and I know it's really going to mean so much to the person receiving it, because it is theirs and it has been uniquely made for them, and them alone. I have taught myself everything I know about cakes from books, the internet and some fantastic tips and guidance from a really good friend. I continue to develop my talent and my business and I am so proud of the work I do. I cannot describe the joy inside me when I show someone their cake for the first time.

2010 has been an amazing year for me, and I feel I just keep going from strength to strength. I count myself as one of the lucky few in this world to be doing something in my life that I am so passionate about and that makes other people so happy. I have had amazing support, belief and encouragement from my husband, my eldest daughter (my best critic!), my youngest daughter (born in July this year) my wonderful family and my friends. I wouldn't have got this far without them all.

I actually got creative for the first time in months! My girls wanted some cookies for friends and I wanted to make some...
18/12/2025

I actually got creative for the first time in months! My girls wanted some cookies for friends and I wanted to make something to share with colleagues, so I made these! I must admit, I did give up at one point last night as my hand was sore and I was tired but I managed to finish this morning before work. While I miss creativity I certainly haven’t missed the mess! I do however love how these turned out! Now to clean up …. and go to work!

Have a lovely Christmas everyone!

Hello! For those of you have have appreciated my daughter Hayley’s art and cakes over the years that she created, she ha...
07/12/2025

Hello! For those of you have have appreciated my daughter Hayley’s art and cakes over the years that she created, she has started a public page for her art content on instagram now and would love some new followers if you’re on insta, please give her a follow - https://www.instagram.com/
hayley_jade.2010?igsh=MXVmMXZya2I2Z2NubA==

This is some of her work and she’s trying to grow her followers

I am closing my Etsy shop at the end of December so I’m running a 40% off sale on all my stock in my shop. Last chance t...
28/11/2025

I am closing my Etsy shop at the end of December so I’m running a 40% off sale on all my stock in my shop. Last chance to get your hands on
the last sets of my cutters as they are all end of range.

https://shereenscakeandbakes.etsy.com

This was 100% my favourite double sided cake for siblings turning 1 and 13. Riverdale themed for the teenager and Night ...
20/11/2025

This was 100% my favourite double sided cake for siblings turning 1 and 13. Riverdale themed for the teenager and Night Graden themed for the little one. This is a good way for sibling to share a birthday and cake!

Can’t forget Hayley (then 14) and Sienna’s (then 10) entries! From cake international 2024 Hayley winning gold and 1st p...
01/11/2025

Can’t forget Hayley (then 14) and Sienna’s (then 10) entries! From cake international 2024

Hayley winning gold and 1st place and
Sienna gold and 3rd place.

They both worked so hard on these, Hayley especially taking on feedback from her silver winning entry the year before and really giving it her all, she worked for weeks on this autumn cake. Sienna was determined to enter too but I couldn’t have them in the same category (sibling rivalry and all that) also had to sit with her to explain that I could not help her one bit, I could advise but not help and she had to do it all herself, from
Colouring to planning and putting it together … I think sienna’s brain clicked into ‘I’ll show you all’ mode and my word did she show us. She planned what she was making and sat for hours making her tiny plates of food for her diner themed cupcakes and us as a family were blown away with her efforts! She was fiercely determined and absolutely nailed it!

I am unbelievably proud of these girls for their determination, creativity and patience in creating their entries for such a big competition and they truly showed their absolute best work.

A year ago today, I put these entries on the competition tables at cake international. I worked so hard on these. I step...
01/11/2025

A year ago today, I put these entries on the competition tables at cake international. I worked so hard on these. I stepped out of my usual comfort zone of fairy/woodland style themed entries to challenge myself a little more. I nearly did a jungle theme for the cake with characters category, as that was safe, but instead chose people figures as it’s something I struggled with and wanted to get better at. I had entered 6 times before and won 5 golds and 1 silver on my previous entries. My ultimate goal was to finally place 1st, 2nd or 3rd in a category and last year I finally did it. Gold and 1st place for my autumn family themed cake and gold and 2nd place for my winter wonderland entry. I was so happy to finally earn those places after working on these for weeks, it paid off!

Good luck for all the results today! Hope you have all smashed it and please share results and photos here with me! I really want to see entries.

Shereen x

Another my entries for cake international,  From 7  years ago. The little gnomes were tiny on this cake, each of them st...
27/10/2025

Another my entries for cake international, From 7 years ago. The little gnomes were tiny on this cake, each of them stood less than and inch tall. I did win gold for this.

How are your entries going? I do miss the buzz and excitement leading up the the competition as I finished my entries!

I’m not alone … right?
26/10/2025

I’m not alone … right?

When memories pop up from the past years of cake international cake entry prep . The little ghosts were prep my daughter...
23/10/2025

When memories pop up from the past years of cake international cake entry prep . The little ghosts were prep my daughter did for her entry last year.

Have you entered cake international this year?

4 years ago I made this crate with flowers cake. I loved everything about this cake! The style, the colours,  the whole ...
23/10/2025

4 years ago I made this crate with flowers cake. I loved everything about this cake! The style, the colours, the whole finished product. Feels like yesterday!

It’s been a year since I made this! By far my most realistic cake of my cake  career and 100% my very favourite cake of ...
17/10/2025

It’s been a year since I made this! By far my most realistic cake of my cake career and 100% my very favourite cake of 2024. I loved making this one and loved how it turned out!

The face was an edible print and then I used inedible little gems for a more realistic ‘diamond’ effect around the face.

Address

Clifton Road
Henlow
SG166BL

Telephone

07967261140

Website

https://etsy.me/31IrvIo, https://shereenscakes.co.uk/

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