31/07/2025
Good evening it's Craig from High Peak 1.
Rajar today released their figures for radio listening habits
Once again commercial radio is on the up.
Advertising your business on your local radio station is now more powerful than ever before.
Radio is evolving and a great rate with new technology.
Radio advertising can exist with your current social marketing campaign. It can help to strengthen your offer to those who don't see your posts.
Email [email protected] to get onboard and spread the word of your business.
DAB Digital Radio listening has a 57 per cent share of digital listening hours.. source rajar Q2 2025
Commercial radio has achieved a record share of listeners according to the latest RAJAR figures for the second quarter of 2025. The share is now at 55.7%, growing from 55% in the same period last year and compares to 42.1% for the BBC.
Reflecting evolving listener habits, the figures also reveal that radio listening online is at a record high of 29.3%, well ahead of analogue (AM/FM) listening at 26.6%. For commercial radio alone, online listening now accounts for a third of all listening at 32.9%, which is up from 32.3% in Q2 2024.
Smart speaker listening has also reached a record high with 18.4% of total listening, up from 17% year-on-year. Commercial radio continues to drive this growth with smart speaker listening now up to 22.4% compared to 20.8% in Q2 2024, and above AM/FM listening which is now down to 20.9%.
Source the radio center
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