About
Red Jacket Media is a Video production company based in High Wycombe Buckinghamshire. To make videos that work, that stand out. We see many videos which may look cool, may have an amazing director, or an amazing graphics team but some of these miss the mark. The Video ad becomes more about the video itself than the product or business it’s supposed to be advertising. Our videos are designed
to keep the end goal in mind. Tell the story which will bring you more clients and in turn help your business thrive. Video Production
Tell the story:
We’ve gone back to the roots of film making. Tell the story, is a mantra we all go by every step of the way while producing a video. What we mean by this is to follow the old rules of good film making. Everyone know a story should have 3 parts: A beginning, a middle and an end. Translates to introduction, conflict resolution. Now, how do you turn the fundamental principals of film making into a social media video ad? Easy: The introduction is the introduction of your customer or client. The conflict is the problem they face. The resolution is in introducing your business which helps them resolve the problem they face. Tie all of this together and have a kick ass call to action. You have a a short compelling video ad for social media or even TV which plates the story seamlessly for your audience. Emotionally engages them and leaves them with the desire to do business with you. Video Business Card:
You will see the term Video Business Card (VBC) associated with Red Jacket Media Ltd quite a lot. It’s our Flagship Video, so we’re always going to talk about it. It’s a two minute video. Let me explain. You are your best sales Man / Woman / Gender Neutral / Attack helicopter. No one has the passion you do for your business. No one else has the experience you do for your industry. You have to constantly repeat the who, what, when, how, where of your business to potential clients. What if we could take that Passion, Experience, Personality, Who, What, When, How, Where; AND concentrate it like a laser into a two minute video, sprinkle in some cinematic footage, TELL THE STORY and to top it all off end it with a Call-To-Action so strong your potential clients a clambering over themselves to get to the nearest phone to call you. The fine balance of Emotion and Logic is used to tap into your potential client’s mind to make it a clear cut choice to work with you. THAT, is the VBC. Commercial Photography
We’ve been passionate about photography since before being passionate about film and video marketing. Sometimes you don’t need a video, you need a beautiful image which captures your business so well it becomes a staple in the industry. Commercial photography isn’t just product photos in front of a white background for a catalogue. A commercial image is one to tug on the viewers heart strings and create desire. An image so profound that when it’s used in print people want to carefully tear out the page and stick it to the bedroom wall. Your product is something to strive for, to save up every penny from overtime and put it away so that one day they have your product to themselves. If your commercial photographs don’t entice that feeling, throw it away. Video Editing
We may not need to film a video for you at all, most businesses have a back catalogue of footage they’ve filmed over the years. During Covid-19 a lot of businesses began recording their video conferences. Some even began filming themselves on their phones with intentions of using it online. Here is where video editing comes in. “Films are made in the cutting room” - Walter Kerr. A writer for the New York times says. He’s not wrong. The pretty lighting, the expensive cameras, the sound engineers and crew amount to nothing when it comes to how the editors convey what the story is all about in the editing room. Send over your footage, and we’ll cut it into one of the best videos you could hope for.
