29/05/2026
NEW SPEAKER ANNOUNCEMENT!
Gene Fulton - Genius Painting
The Business of Decorating: How to Earn More, Charge Properly, and Build a Business You're Proud Of
Gene Fulton has spent decades in the trade and has built Genius Painting into a respected name in UK decorating. At Trade Decorator LIVE 2026, he's bringing the same honest, no-nonsense conversation that's resonated with thousands of decorators and translating it into a live seminar packed with practical takeaways.
This isn't theory. It's the stuff decorators wish someone had told them ten years ago.
What you'll take away:
Why most decorators undercharge and how to stop How to understand and communicate your real value Pricing jobs properly, including the "little extras" most decorators give away for free Attracting a better class of customer The mindset shifts that separate jobbing decorators from genuine business owners Building trust with customers and working with interior designers Systems, confidence, and the common mistakes that hold decorators back
"I'll be showing people how to earn more money quite easily. It's about getting a better class of customer and saving money at your end. It's also about charging for all the little extras that most people give away for free. Other trades don't give stuff away — so why should we?" — Gene Fulton
If you're self-employed, running a small decorating business, or just want to stop working yourself into the ground for not enough money, this is the seminar to be in the room for.
