
18/09/2025
Same offer.
Same price.
Same outcome.
But one just feels different.
Why?
Because of the little details they share.
Partnering with a local independent supplier,
Welcoming a new apprentice.
Raising money for a charity.
Introducing a new team member.
None of these things changes the product or service, but they do change how people feel about it.
They tell you something about how the business is run.
What they care about.
And what it might be like to buy from them.
Those are the details that build trust
and help someone feel more confident in their decision.
If you’re not sharing yours, you might be making it harder for someone to go from just noticing you
to thinking,