Mits Griffin

Mits Griffin I love education and I love to create spaces where people can connect. Based in York UK, we serve a national and international clientele.

๐Ÿ† Award-winning Intrapreneur
๐Ÿ’ก Ideas/IP โ†’ launched online ventures
For experts, educators & visionary founders
Strategy + structure + implementation
York-based, globally minded
www.mitsgriffin.com My mission is to help Educators, Course-creators, Consultants & Experts transition online, digitise their knowledge, and extend their reach so they can automate their income & maximise their impact. As WordPress experts, we design and build websites that position our clients as authority voices in their industries. We are also one of the few companies world-wide that is under the direct mentorship of Pedro Adao โ€“ the pioneer of the modern-day digital challenge framework "Crush It With Challenges" that is taking the digital marketing industry by storm. We also love to teach course creators who use a WordPress LMS how to leverage "challenge funnels" to fast-track their email list and sales growth. We have been nationally selected to be one of only 50 digital creatives invited to take part in the Church of England Digital Live Labs and were recognised within our region as finalists for the WMB Business Service Provider Awards 2019. With qualifications in Electronic Engineering (DPhil) and Computer Science (BSc), together with over 30 years coding experience and awards in Enterprise Skills, Digital Promotion for business and Business Innovation, Sustainability and Growth โ€“ we love to help others succeed.

๐——๐—ผ๐—ฒ๐˜€ ๐˜†๐—ผ๐˜‚๐—ฟ ๐—ฏ๐˜‚๐˜€๐—ถ๐—ป๐—ฒ๐˜€๐˜€ ๐—ต๐—ฎ๐˜ƒ๐—ฒ ๐—ฎ ๐˜ƒ๐—ถ๐˜€๐—ถ๐—ผ๐—ป๐—ฎ๐—ฟ๐˜†, ๐—ฏ๐˜‚๐˜ ๐—ป๐—ผ ๐—ฒ๐˜…๐—ฒ๐—ฐ๐˜‚๐˜๐—ถ๐—ผ๐—ป?While integrators excel at operational management, intrapreneurs t...
01/08/2026

๐——๐—ผ๐—ฒ๐˜€ ๐˜†๐—ผ๐˜‚๐—ฟ ๐—ฏ๐˜‚๐˜€๐—ถ๐—ป๐—ฒ๐˜€๐˜€ ๐—ต๐—ฎ๐˜ƒ๐—ฒ ๐—ฎ ๐˜ƒ๐—ถ๐˜€๐—ถ๐—ผ๐—ป๐—ฎ๐—ฟ๐˜†, ๐—ฏ๐˜‚๐˜ ๐—ป๐—ผ ๐—ฒ๐˜…๐—ฒ๐—ฐ๐˜‚๐˜๐—ถ๐—ผ๐—ป?

While integrators excel at operational management, intrapreneurs take it a step further by driving both innovation and ex*****on.

Theyโ€™re the change-makers within your business.

Intrapreneurs turn vision into reality with creativity and ex*****on.

Curious about the difference between an Intrapreneur and a VA, OBM, COO or Rocket Fuel Integrator? Discover more here: https://www.mitsgriffin.com/the-ultimate-guide-to-intrapreneurs-unleashing-innovation-within-your-business/

Thereโ€™s a stage in most businesses where nothing is obviously wrongโ€ฆโ€ฆbut everything still depends on you.Decisions flow ...
20/07/2026

Thereโ€™s a stage in most businesses where nothing is obviously wrongโ€ฆ

โ€ฆbut everything still depends on you.

Decisions flow through you.
Progress slows when you step away.
Youโ€™re still holding more than you should be.

From the outside, it looks like momentum.

From the inside, it starts to feel like weight.

This is what I call the founder bottleneck - and it often forms long before itโ€™s recognised.

Iโ€™ve put together a short insight on how to see it earlier (and build differently while it still matters):

https://www.mitsgriffin.com/founder-bottleneck/

This is another lovely feature to share.Z News Service wrote about my work helping experts and coaches build thriving on...
16/07/2026

This is another lovely feature to share.

Z News Service wrote about my work helping experts and coaches build thriving online businesses.

And that really is such a big part of what I love doing.

Because so many people are carrying something valuable already.

Years of knowledge. Experience. A way of helping people. A message. A method. A mentoring gift. A perspective that has been shaped over time.

But turning that into something clear and structured can feel overwhelming.

Should it become a course? A programme? A membership? A workshop? A community? A new service? A launch?

And how do you actually make it simple enough for people to understand, but strong enough to really help them?

That is where I love coming alongside founders.

Not just to give advice from the outside, and not just to do random tasks, but to help take hold of the vision, see what matters next, and bring the right structure around it.

I really believe more experts, coaches, educators and mentors are carrying work that could help people deeply.

Sometimes the next step is not inventing something new.

It is shaping what is already there and finally bringing it to life.

YORK, UK, June 4, 2026 โ€“ Entrepreneurs with valuable knowledge and innovative ideas often struggle with the practicalโ€ฆ

๐ŸŽฏ ๐——๐—ถ๐—ฑ ๐˜†๐—ผ๐˜‚ ๐—ธ๐—ป๐—ผ๐˜„ ๐˜๐—ต๐—ฎ๐˜ ๐—ฐ๐—ต๐—ฎ๐—น๐—น๐—ฒ๐—ป๐—ด๐—ฒ๐˜€ ๐—ฏ๐—ผ๐—ฎ๐˜€๐˜ ๐—ฒ๐—ป๐—ด๐—ฎ๐—ด๐—ฒ๐—บ๐—ฒ๐—ป๐˜ ๐—ฟ๐—ฎ๐˜๐—ฒ๐˜€ ๐—ผ๐—ณ ๐˜‚๐—ฝ ๐˜๐—ผ ๐Ÿด๐Ÿถ%, ๐˜„๐—ต๐—ถ๐—น๐—ฒ ๐˜„๐—ฒ๐—ฏ๐—ถ๐—ป๐—ฎ๐—ฟ๐˜€ ๐—ฎ๐—ฟ๐—ฒ ๐—ธ๐—ป๐—ผ๐˜„๐—ป ๐˜๐—ผ ๐—ฐ๐—ผ๐—ป๐˜ƒ๐—ฒ๐—ฟ๐˜ ๐Ÿฎ๐Ÿถ-๐Ÿฏ๐Ÿถ% ๐—ผ๐—ณ ๐—ฎ๐˜๐˜๐—ฒ๐—ป๐—ฑ...
15/07/2026

๐ŸŽฏ ๐——๐—ถ๐—ฑ ๐˜†๐—ผ๐˜‚ ๐—ธ๐—ป๐—ผ๐˜„ ๐˜๐—ต๐—ฎ๐˜ ๐—ฐ๐—ต๐—ฎ๐—น๐—น๐—ฒ๐—ป๐—ด๐—ฒ๐˜€ ๐—ฏ๐—ผ๐—ฎ๐˜€๐˜ ๐—ฒ๐—ป๐—ด๐—ฎ๐—ด๐—ฒ๐—บ๐—ฒ๐—ป๐˜ ๐—ฟ๐—ฎ๐˜๐—ฒ๐˜€ ๐—ผ๐—ณ ๐˜‚๐—ฝ ๐˜๐—ผ ๐Ÿด๐Ÿถ%, ๐˜„๐—ต๐—ถ๐—น๐—ฒ ๐˜„๐—ฒ๐—ฏ๐—ถ๐—ป๐—ฎ๐—ฟ๐˜€ ๐—ฎ๐—ฟ๐—ฒ ๐—ธ๐—ป๐—ผ๐˜„๐—ป ๐˜๐—ผ ๐—ฐ๐—ผ๐—ป๐˜ƒ๐—ฒ๐—ฟ๐˜ ๐Ÿฎ๐Ÿถ-๐Ÿฏ๐Ÿถ% ๐—ผ๐—ณ ๐—ฎ๐˜๐˜๐—ฒ๐—ป๐—ฑ๐—ฒ๐—ฒ๐˜€? ๐—ช๐—ต๐—ถ๐—ฐ๐—ต ๐˜€๐˜๐—ฟ๐—ฎ๐˜๐—ฒ๐—ด๐˜† ๐—ถ๐˜€ ๐—ฟ๐—ถ๐—ด๐—ต๐˜ ๐—ณ๐—ผ๐—ฟ ๐˜†๐—ผ๐˜‚? ๐Ÿค”

Marketing is not one-size-fits-all. When it comes to generating leads and converting clients, the Challenge Framework and Webinar Marketing are two powerhouse strategies- but which one fits your business best? Each has its strengths: challenges drive high engagement, while webinars offer in-depth value in one sitting.

In my blog, https://www.mitsgriffin.com/challenge-vs-webinar/ I break down the pros and cons of each strategy, helping you decide which approach will deliver the biggest results for your business. ๐Ÿ› ๏ธ

Curious about whether a challenge or a webinar is your next winning strategy? Dive into the blog and make the right choice for your business!

Some of the most worthwhile work begins with helping people feel better understood, better supported and more able to th...
11/07/2026

Some of the most worthwhile work begins with helping people feel better understood, better supported and more able to thrive.

That is why I am pleased to share the free Preschool Autism Summit, hosted by my friend Tara, and running next week from 13โ€“16 July.

The summit brings together autistic educators and other experienced professionals to share practical guidance on communication, play, sensory needs, regulation, AAC, inclusion and supporting autistic children with greater understanding.

It is particularly relevant for parents, carers, teachers, early-years educators, homeschoolers, therapists and anyone whose work brings them alongside autistic children and their families.

As someone whose business often sits at the intersection of education, communication, strategy and meaningful change, I know how important it is for valuable knowledge to reach the people who can put it into practice.

The summit is completely free to attend.

๐ŸŽŸ๏ธ Reserve your place here:
https://link.msgsndr.com/sp/c684931d0b2

Please share this with someone who may benefit. The right insight, at the right moment, can change how a child is understood and supported.

๐—Ÿ๐—ฒ๐—ฎ๐—ฑ๐—ถ๐—ป๐—ด ๐—ณ๐—ฟ๐—ผ๐—บ ๐˜„๐—ถ๐˜๐—ต๐—ถ๐—ป...Intrapreneurs donโ€™t need to be at the top to lead.They thrive within the team, driving innovation ...
08/07/2026

๐—Ÿ๐—ฒ๐—ฎ๐—ฑ๐—ถ๐—ป๐—ด ๐—ณ๐—ฟ๐—ผ๐—บ ๐˜„๐—ถ๐˜๐—ต๐—ถ๐—ป...

Intrapreneurs donโ€™t need to be at the top to lead.

They thrive within the team, driving innovation and leading by example.

Intrapreneurs lead from within, guiding innovation and change.

Curious about the difference between an Intrapreneur and a VA, OBM, COO or Rocket Fuel Integrator? Discover more here: https://www.mitsgriffin.com/the-ultimate-guide-to-intrapreneurs-unleashing-innovation-within-your-business/

Most founders donโ€™t need more advice. They need someone who can help make the idea real. That is why the word ๐—ถ๐—ป๐˜๐—ฟ๐—ฎ๐—ฝ๐—ฟ๐—ฒ๐—ป๐—ฒ...
07/07/2026

Most founders donโ€™t need more advice. They need someone who can help make the idea real. That is why the word ๐—ถ๐—ป๐˜๐—ฟ๐—ฎ๐—ฝ๐—ฟ๐—ฒ๐—ป๐—ฒ๐˜‚๐—ฟ means so much to me.

When I won Best Brand Innovation for *Mits Griffin - The Intrapreneur, it felt like people were recognising a way of working that I think many founders deeply need, but may not know exists yet.

Because when you have a big idea, especially one that feels meaningful, it can be hard to know what to do with it.

You might be brilliant at what you do. You might care deeply about the people you want to help. You might have years of experience, wisdom, knowledge or passion behind you.

But then suddenly youโ€™re faced with all the other bitsโ€ฆ

The offer.

The messaging.

The launch plan.

The website.

The funnel.

The content.

The systems.

The technology.

The next steps.

And it can feel like a lot.

An intrapreneur comes alongside the founder in that space. Not as a traditional consultant. Not as an agency. Not as an employee. Not just as someone doing tasks.

But as a strategic partner who can take hold of the vision, see what matters next, and help bring it into the real world.

That is the work I love.

Helping founders move from โ€œI have this ideaโ€ฆโ€ to โ€œI can finally see how this could work.โ€

And I really believe this kind of support is going to become more important as visionary founders build meaningful businesses with smaller, smarter, more trusted teams.

After building a Custom GPT, here is what I see more clearly. The real shift is not from bad prompts to better prompts. ...
03/07/2026

After building a Custom GPT, here is what I see more clearly. The real shift is not from bad prompts to better prompts. It is from using AI occasionallyโ€ฆ to designing support around the way a business actually thinks. And that is a very different thing.

At the start of this week, I shared the idea that there are different stages of using AI.

Most people begin at Stage 1.

You open ChatGPT or Claude.
You ask a question.
You get an answer.
You improve the prompt.
You try again.

That is useful.

But Custom GPTs move us into something more intentional.

They ask us to define:

What is this for?
Who is it helping?
What should it know?
How should it behave?
What standards matter?
What should it avoid?
What does useful actually look like?

Those are not just AI questions.

They are business-building questions.

And that is what I have found so interesting about the process.

A Custom GPT is not impressive because it is complicated.

It is useful because it forces clarity.

It makes you look at your knowledge, your standards, your process, your tone, your audience, your repeated decisions and your ways of workingโ€ฆ

and ask how they could become easier to access and apply.

For experts, educators, consultants and founders, I think this matters enormously.

Because so much of the value in these businesses is not sitting neatly in one place.

It is spread across conversations, documents, notes, frameworks, workshops, courses, experience and instinct.

AI does not magically fix that.

But used thoughtfully, it can help organise it.

That is where I think the opportunity really is.

Not chasing every new tool.

Not handing everything over to AI.

Not trying to replace the human judgement that makes the work valuable.

But building smarter support around the vision.

This week was about Custom GPTs.

But the bigger conversation is this:

How do we build businesses where knowledge is easier to use, standards are easier to protect, and founders do not have to carry every piece of thinking alone?

That is where AI becomes genuinely interesting to me.

One of the biggest bottlenecks in a small business is not always time. Sometimes it is trapped thinking.The founder know...
02/07/2026

One of the biggest bottlenecks in a small business is not always time. Sometimes it is trapped thinking.

The founder knows the audience.

The founder knows the offer.

The founder knows the tone.

The founder knows what โ€œgoodโ€ looks like.

The founder knows the history, the nuance, the preferences, the past decisions, the things that have worked, the things that definitely should not be repeated.

But because so much of that lives in one personโ€™s head, everything keeps coming back to them.

Can you check this?

Does this sound right?

What should we do next?

Is this on brand?

How should we explain this?

What did we decide before?

That is exhausting.

And it is also risky.

Because if your business depends too heavily on what only you know, then your team cannot move easily, suppliers need constant direction, and even simple work can become slower than it needs to be.

This is one of the reasons I find Custom GPTs so interesting.

Not because they replace the founder.

They absolutely do not.

But because they can help capture, organise and make accessible some of the thinking that keeps getting repeated.

A well-designed Custom GPT can help hold:

Your audience context
Your tone and standards
Your key frameworks
Your preferred ways of working
Your teaching or content principles
Your decision-making criteria
Your repeated processes
Your source materials and examples

That means AI starts to become less like a blank chat box and more like structured support around the business.

For founders, experts, educators and consultants, this can be a very practical shift.

Because the goal is not to hand over your judgement.

The goal is to stop your judgement being trapped.

That is where intrapreneurship makes such a difference.

The work is not just setting up another tool.

It is looking inside the business and asking:

Where is the founder overloaded?

What knowledge keeps being repeated?

What needs to be made clearer?

Where could structure create relief?

Where could AI support the work without lowering the standard?

That is the kind of AI conversation I think more businesses need.

Less hype.

More thoughtful support.

More structure around the things that matter.

A Custom GPT sounds more technical than it actually is. When you first hear โ€œbuild a Custom GPTโ€, it can sound like some...
01/07/2026

A Custom GPT sounds more technical than it actually is. When you first hear โ€œbuild a Custom GPTโ€, it can sound like something only a developer, AI expert or very technical person would do.

But the builder itself is surprisingly understandable.

The more important question is not, โ€œCan I use the tool?โ€

It is, โ€œDo I know what I want this GPT to become?โ€

When you create a Custom GPT, the main pieces are:

Name - This gives the GPT its identity. Not just a clever title, but a clear signal of what it is there to help with.

Description - This explains what the GPT does. It helps the user understand when to use it and what kind of support to expect.

Instructions - This is the most important part. It tells the GPT how to behave, what role to take, what to prioritise, what to avoid, how to structure answers, and what standards to follow.

Conversation starters - These are suggested prompts that help someone begin using it well. They are useful because many people stare at a blank box and think, โ€œWhat do I ask?โ€

Knowledge files - These are the documents, notes, frameworks, examples or reference materials the GPT can use. This is where your expertise, process, IP or business context can start to become much more accessible.

Capabilities - These are the extra things you may allow it to do, such as browsing, analysing files, creating images or working with data.

Testing - This is where you check whether the GPT actually behaves in the way you intended.

Does it understand the task?
Does it follow the instructions?
Does it give useful answers?
Does it stay within the right boundaries?
Does it sound right?

So, in simple terms, a Custom GPT is made from:

Identity.
Purpose.
Instructions.
Starting prompts.
Knowledge.
Capabilities.
Testing.

That is why I find this space so interesting.

The builder is not the hard part.

The strategic thinking behind the builder is where the value sits.

For founders, experts, educators and consultants, this matters because your best thinking is often scattered across notes, documents, courses, calls, frameworks and your own head.

A Custom GPT can begin to organise some of that into a focused support tool.

Not to replace your judgement.

But to make your judgement easier to access and apply.

That is the shift from playing with AI to starting to build with it.

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Huntington

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