26/08/2026
Day 7 of building your content strategy and final day of the series.
Today we are talking about creating the types of content that you should be posting to grow and sell on social media, so let’s see if I can keep it under 60 seconds.
So far we covered your why, getting to know your ideal client and the topics you’ll be covering.
Now let’s discuss the shape of your content that takes your audience through the customer journey.
First we have growth content: this is designed to get eyeballs on your page.
These can be: comparisons such as this vs that, ranking videos, tips, tricks & hacks, do’s and don’ts in your niche, industry updates.
Then you have nurture content. This is designed to build a connection with your audience.
Here we have storytelling videos about how you started, before and after from your lived experience or your client results, red flags in your industry, more personal content such as hobbies, podcasts and life updates that give the audience a preview of how you operate, how to videos and hot takes.
Then we have conversion content. This is designed to overcome objections they may have before buying.
These can be case studies, limited time offers or bonuses, testimonials, myth busting.
Now you can take your pillar or questions through the lens of each and create content about the offer you’re promoting for the next 30 days.
Make sure to save this so you can come back to it and follow for more marketing and business strategy tips.