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WHAT associates

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WHAT associates

Creative Agency, Ipswich Suffolk

We help businesses, both big and small, across a multitude of sect

13/09/2025

This isn’t officially a WHAT project, but Tim & I are kicking it off. We want to show how great the parks are in Ipswich and how we live our lives in them, together. We’re looking to co-create and collaborate with the town to share stories, art, photography, ideas … to get people connecting Ipswich & Parks 💚

We’ll be sharing more info, creative prompts, story call outs as the weeks go on. We’ve all ready had so many people contact us to share ideas and stories. This is something we care about, we want to raise the perception of our home town and celebrate everyone who lives here.

Please follow
Tag: and get involved!
ParklifeIpswich.co.uk

You can help us by sharing this post, thank you!

05/09/2025

We’re very pleased to share this project with bringing together accessibility, sustainability and community impact in one refreshed approach. It’s been great collaborating with their brilliant team. We’re excited to see how people respond to this refreshed approach…

Some highlights from the refreshed approach:

• Accessibility first: Designed with RNIB Clear Print guidelines.

• Sustainable: Reduced print run with an interactive digital alternative.

• Smarter tools: QR codes track engagement and bookings.

• Charity spotlight: Celebrating DanceEast’s community impact across Ipswich, Suffolk & the East.

• Dual covers: Move (participation) and Be Moved (performance), equal prominence and inviting audiences to flip between them (with a little movement).

• Clear navigation: Colour-coded sections for Performance, Classes & Workshops and Giving.

• Less copy, full images: Making dance feel open to all.

• 3 words per performance: Easy shorthand for event styles.

• Joyful brand update: New colour palette & typography.

• Self-mailer format: No envelope or plastic bag required.

09/07/2025

How good does this line-up look? With more event announcements to follow....
Tickets on sale now!

We’re proud to be the creative partner of Ipswich Book Festival 2025. We’ve created a kaleidoscope of colour to bring the very first Ipswich Book Festival to life, vibrant visuals and genre-coded design to create a consistent look across every post. It’s all coming together beautifully!

This is a year of firsts, from debut authors to new stories and new voices.
Save the date:

3–5 October 2025
Tickets available:
ipswichbookfestival.com
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WHAT makes you shine?
We help you tell your story with clarity, creativity and heart: big ideas, small studio approach. Let’s talk about your project…

27/05/2025

We are excited to have joined the Business Network. As residents of Ipswich and supporters of the club we’re looking forward to being part of this positive local business community. 🔵⚪️

22/05/2025

We have been working with Port One Logistics Park since 2021, first crafting their brand identity and more recently helping them realign their brand strategy, design identity, photography & film and redesign their website.
 Our approach:
* Brand recalibration
* Honest storytelling
* A modern, interactive website
* Clear, focused messaging built around three core pillars

From refreshed brand assets and iconography to brochures, website and future signage, every touchpoint now reflects Port One’s values and vision accurately.

Thank you to the Port One team and our creative associates (Lee and Luke) for working with us on this project.

15/05/2025

“Big business means success.” That’s the message we hear all the time, but it’s not the only way. We’ve intentionally stayed small. We know it works. Our clients know it works. It’s how we do our best work. Success comes in many sizes and for us, small is just right.

This is us.
When you work with us, you work with us.
No middle(wo)men.
No managers.
No layers to get through.
No handovers. No confusion.

Just direct access to the people doing the thinking, designing, directing and creating. We’re your strategists, art directors, designers, photographers, brand thinkers and production partners. And when we need additional expertise, we bring in trusted specialists; carefully, intentionally and always managed by us.

We know small works.
Personal because it matters.
Because small means you matter.
That’s WHAT sets us apart.

Wendy & Tim

12/05/2025

This was a fun project to work on, collaborating with children as creators. Thank you to our light painters Lucy, Elijah, Darcie, George, Charlotte, William, Aleeke and Zac!

St Jo’s Prep Open Morning 22nd May.

Thank you for your continued trust and collaboration.

02/05/2025

We’ve loved working with Groundwork East on this vibrant campaign, sharing the inspiring journeys of leisure & tourism businesses in Suffolk on a journey to Net Zero.

Thank you and for taking the time to talk to us and share your journey, ideas and vision with us. Their stories are brought to life through photography and infographics that combine emotional impact with clear, accessible information to inspire others.

Cutting carbon is good for business, it wins customers, motivates staff and cuts costs.
Get inspired and get involved - it’s FREE! Find out more at

05/04/2025

A wild idea. A spark of imagination. Now it’s a whole Book Festival.
Because creativity matters. Stories matter. The perception of Ipswich matters.

Great launch event last night - congratulations to the team 👏🏻

It’s really great to see everything coming together. Roll on October!

📷 ©WHATassociates

28/03/2025

Books have the power to shift and transform depending on the reader’s perspective, much like a kaleidoscope. This concept became the idea behind the identity for the .

We designed a bold, vibrant identity that we hope captures the magic of storytelling, celebrating the ever-changing worlds books create. As a local Ipswich agency, this project has been a true labour of love, and we’re thrilled to be partnering with our friends at to bring it to life.

Key Design Elements:
- A kaleidoscope-inspired brand mark and pattern system built from open book shapes.
- Custom icons representing Ipswich’s landmarks and environment.
- An autumnal colour palette inspired by the beautiful Liquidambar tree in Christchurch park (not much to look at now, but in Autumn it’s on fire!)
- A vibrant, animated visual system that adapts across festival materials.

Ipswich Book Festival 3–5 October 2025

18/03/2025

Ipswich is our home, and we’re passionate about supporting its creative and cultural scene.

We’re incredibly proud to be the official creative partner for the , a three-day celebration of storytelling, literature, and the power of books. Please give them a follow!

We’d like to thank the IBF team and nonsuchtony for trusting us with their vision. 
Ipswich Book Festival 3–5 October 2025

05/11/2024

A Faro Christmas looks spectacular!
We love working with Farheen and her team at . Last month, we had the pleasure of photographing their Christmas collection, styled by at Joscelyn’s Barn in Essex. Colourful baubles, hand-printed textiles and festive gifts and décor looked beautifully exuberant 💙 💚

Visit for Christmas inspiration.

Client: Faro
Photographer:  Stylist:
Location: Joscelyn’s Barn, Essex
Models: Cat Anley & Victoria Gebbert

 

Address

35 Westerfield Road
Ipswich
IP42UE

Opening Hours

Monday	9am - 5pm
Tuesday	9am - 5pm
Wednesday	9am - 5pm
Thursday	9am - 5pm
Friday	9am - 5pm

Website

http://www.whatassociates.co.uk/

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