Sphere Social Media Marketing

26/02/2024

Why is it good to follow popular accounts? Of course it’s great to get top quality information and inspiration but you’ll also find that it will help to grow your account if you leave comments on these accounts every day.

1. : This account shares vegan recipes, lifestyle tips, and promotes ethical living.

2. : Known for sharing delicious vegan recipes and food inspiration to encourage plant-based eating.

3. livekindlyco: A platform that promotes compassionate living through vegan lifestyle content and news about sustainability.

4. : Shares news, recipes, and information about veganism, plant-based living, and sustainability.

5. : Offers simple and delicious vegan recipes with a focus on using minimal ingredients.

6. : A vegan activist who shares thought-provoking content about animal rights and ethical living.

7. : A vegan food blogger who creates visually appealing plant-based recipes and shares tips for sustainable living.

8. : An Australian vegan activist who raises awareness about animal cruelty and promotes ethical veganism.

9. : Shares informative content about veganism, environmental sustainability, and animal rights.

Are there any I’ve missed? Let me know which other accounts I should be following!

21/02/2024

If you’re wondering whether there is any point in blogging, I can confirm there there are lots of reasons to do it.

As a starter, blogs allow you to share your expertise, insights, and experiences with a wide audience.

Also, consistently publishing valuable content can establish you as an authority in your field or niche.

Blogging also improves your online presence, making it easier for people to find you through search engines and social media.

Blogs provide a platform to interact with your audience through comments, discussions, and feedback.

Quality blog content attracts visitors to your website, increasing traffic and potential leads or customers.

Search engines favor fresh, relevant content, and blogging helps improve your website’s search engine ranking.

Blogging allows you to connect with other bloggers, influencers, and industry leaders, fostering collaborations and partnerships.

Writing blog posts gives you an outlet to express your creativity and explore new ideas or perspectives.

Blogs can serve as a revenue stream through various monetization methods like advertising, sponsored content, affiliate marketing, or selling products.

Regularly writing blog posts helps you refine your writing skills, deepen your understanding of your subject matter, and continuously learn and evolve in your field.

This all takes a lots of works, so if you need support, don’t forget you can get support, just drop me a DM.

g

31/01/2024

What I have learnt from ‘They Ask You Answer’ by Marcus Sheridan.

I found this book full of useful insights and learned a lot about how to connect with our audiences - I haven’t even finished listening to it yet but I’ve already learnt so much.

The crux of the book is that customers do their own research before buying - 70% of the buying decision is made online before a prospect gets in touch with a company. Therefore it’s vital for businesses to create content to support this and it needs to be based upon what your customer asks.

He realised that there are 5 key areas that customers research:

- articles on price/cost
- comparisons (i.e., this versus that)
- potential problems
- best of
- and reviews

These topics might be challenging for a business to approach or ones they even avoid such as problems or issues with products or services.

Although these may be uncomfortable to answer, doing so demonstrates authenticity, honesty and transparency which ultimately build into trust which is necessary for any relationship.

Writing about this in an honest way from an expert viewpoint also lends authority to the business.

The author started by blogging on his company website and this got me thinking about how this not only improves the SEO of your website but can also feed into social media, email marketing strategy and wider communications.

A tip he mentioned which I will definitely be using for writing a blog post is to use the type of phrasing your customer would use to find that content on Google. E.g. What are the top hashtags for sustainable businesses?(A post on this is coming soon!)

So I know that I’m going to be writing down all of the questions that people ask me and advising my clients to do the same. ✍️

Has anyone else read this? Did it make you do anything in your business differently?

26/01/2024

Your Instagram bio is small but powerful so take a few minutes to check that yours is working for you.

Reasons to optimise your bio:

🔹 Showcase Your Brand: Your bio is the perfect place to showcase your brand essence, who you are and what sets you apart.

🔹 Infuse Personality: Let your bio reflect your personality and connect with your audience on a deeper level.

🔹 Highlight Your USP: Stand out from the crowd by highlighting your unique selling points.

🔹 Drive Engagement: Encourage action from your audience with a clear call to action such as exploring content or making a purchase.

How to Optimise Your Instagram Bio:

🖼️ Profile Picture: Choose a high quality image that reflects your brand style and personality, ideally using your face to provide a connection with your followers.

🖋️ Name Handle: Use keywords relevant to your niche to increase discoverability. Add in what you do - e.g. Interior decorating, Plantbased chef

📝 Compelling Bio: Craft a concise and compelling bio explains what you offer and to whom.

🌈 Emojis: Use emojis strategically to draw attention and convey emotion. For example a finger pointing emoji can emphasis clicking on your bio link.

📣 Clear Call to Action (CTA): Hubspot conducted several studies that showed a clear CTA ensures better leads, conversions and click through rates. So guide your audience towards action with a compelling CTA such as visiting your website, YouTube, an email list or an offer.

🔗 Optimise Your Link: Ensure your bio link is relevant and up-to-date to drive traffic to your desired destination, or use Linktree to gather together a series of links.

#️⃣ Utilise Hashtags: Increase visibility and engagement with branded and industry-relevant hashtags.

📞 Add Contact Options: Make it easy for your audience to connect with you by enabling contact options such as email address

🌟 Highlight Your Stories: Showcase your best content through Instagram highlights and create an ‘About’ highlight which talks about the story behind your business.

If you get stuck, message me in the comments and I’ll help you out!! ☺️

22/01/2024

✨February Content Planning Guide✨

Happy Monday! I can’t believe that January is nearly over! If you are getting organised for February, you’re in the right place.

I’ve gathered some dates together that you can pop in your calendar - save this post so that you have them for reference. 👆

🦆2nd Feb: World Wetlands Day
You could show into the significance of wetlands by sharing visuals and educate your audience on their key role in preserving biodiversity and our environment.

💚14th Feb: Valentines Day
Celebrate love, whether it’s self-love, love for our community, or our planet. You could share heartwarming stories and encourage your audience to share theirs.


🤗17th Feb: Care Day
Advocate for care and compassion. Share stories of acts of kindness, promote self-care, and inspire your followers to show care for all living beings.


❤️1-28th Feb: Show the Love Day
Throughout the month, we can continue to “Show the Love” by highlighting sustainable practices, eco-friendly tips, and stories of positive impact. Encourage your audience to share their love for the planet through pictures.


🐻‍❄️27th Feb: International Polar Bear Day
Raise awareness about the challenges polar bears face due to climate change. Share facts, tips on reducing carbon footprint, and ways to support polar bear conservation efforts.


I hope this is helpful, if it was, drop a🐻‍❄️in the comments and also let me know if there are any other days in Feb that I need to know about. 🙏

10/01/2024

I really love this quote by The Earth Charter which is a global agreement built by thousands of people from all walks of life, outlining principles for a peaceful, sustainable future.

I like it because its:

👂Made by the people, for the people: Open & inclusive creation process, ensuring diverse voices are heard. ️

🌍Accessible & actionable: Freely available for anyone to use in education, law, and beyond.

✊It’s an inclusive global movement aimed at building a better tomorrow.

It’s worth a read, there are 16 principles to live by:

➡️ https://earthcharter.org/read-the-earth-charter/

What initiatives are you supporting that I should know about?

06/01/2024

Ohhh! This is great news! There’s never anything I can eat at my local Costa so this is very exciting 😋

Henry Firth and Ian Theasby, the duo behind plant-based recipe company BOSH!, have announced they'll be bringing vegan options to Costa Coffee

02/01/2024

Are you set for ? We’re here to amplify your voice & help you stand out in the plant-powered pack!

Sign up for a 3 month social media management package before the month ends & GET 3 FREE POSTS! That’s right, 3 super social media creations to:

✨ Captivate your audience with eye catching visuals.

🔥 Ignite engagement with interesting captions & thought-provoking questions.

💫 Boost your reach & attract new likeminded followers

You’ll also unlock:

✅ Expert strategy & insights to make your content stand out!

✅ Scheduling & analytics tools to streamline your posting.

✅ Supportive community to cheer you on every step of the way!

Ready to step into Veganuary? Drop us a DM!

Let’s make this Veganuary unforgettable! We can’t wait to help you blossom!

30/12/2023

New year, new glow, still growing your green dreams! ✨✨

We’re excited to announce that we’re blossoming into something fresh for 2024! We’ve got a brand new look but don’t worry, our love for helping sustainable, eco-conscious, and vegan businesses soar through social media and marketing remains the same.

Why the change? We’re simply evolving to better reflect the vibrant energy and impact of the amazing brands we empower. Think of it as a shiny new toolkit to help you tell your story, connect with your tribe, and make a real difference on the planet.

What can you expect?

💚 Same passionate team: We’re still the same group of dedicated social media and marketing pros, ready to champion your values and fuel your growth.

💚 Fresh ideas and strategies: We’re brimming with innovative ways to engage your audience and take your brand to new heights.

💚 A stunning new look: Get ready for eye-catching designs and visuals that make your message impossible to ignore.

So, stay tuned for all the exciting things to come! And in the meantime, let’s celebrate a new year (and a new look) with fresh possibilities for your sustainable business.

What’s more, we have a special veganuary offer for you, so keep a look out for updates!!!