Martha Wood Marketing

09/08/2025

Last week I had two of my clients content go viral - it’s been fun responding to comments, inviting lots of new followers, setting up FAQs to help ease pressure for dms and emails and seeing those numbers fly up - translating into increased footfall and revenue for their businesses! 🫶

Going viral isn’t something new to O’Deli - it’s something we’ve been able to replicate several times now - but it’s not just about social media and sales - we’re building a community for their customers and it’s amazing to be able to read and hear the comments of how much this little corner cafe that specialises in gluten free food - means to people. 🫶

09/08/2025

30/07/2025

...apart from rock in the corner 😅

What would you actually do?

Social media is brilliant for businesses to reach new people - but a newsletter is something you own, where you build trust and loyal relationships with your customers.

If you’d love simple, no-fluff tips on how to get started (or revive that list you’ve been ignoring), my latest blog is full of them.

Take a look here > 👀 https://marthawoodmarketing.com/blog/

28/07/2025

I wanted to take a moment to say how flippin' grateful I am to be so busy and to thank you so much for your support. It actually means the world! 🫶

I'm now fully booked for new client work until December 2025 but have 3 fabulous workshops that you can book onto if you need a little marketing help before then!

Here's what's coming up...

Fix Your Marketing Funnel & Boost Conversions
Tuesday 23rd September 9:30 - 12:30 £55 per person

Short Form Video for Social Media
Tuesday 14th October 9:30 - 12:30 £55 per person

Boost Efficiency & Save Time: Master Social Media Marketing
Tuesday 18th November 9:30 - 12:30 £55 per person

With just 10 spaces on each workshop if you're interested in coming get booked on quick!
https://marthawoodmarketing.com/training/

All at the fantastic - Kelsick Grammar, Stockghyll Lane, Ambleside LA22 0QY

I hope to see you there!
Martha x

25/07/2025

❌ Don't just do it for the sake of doing it

That rule applies to everything when it comes to marketing your business!

Whatever you do should have purpose, strategy or planning behind it... otherwise you're basically just throwing things at the wall to see what sticks.

There's a chance you could get lucky, but there's an even bigger chance that you could waste a tonne of time and money doing a bunch of things that leave you the same as before you begun (or worse!) 🙈

I'm about to start working with a fantastic charity who don't have time or money to waste - they want a plan for short and long term success... and that's exactly what I'm going to give them.

If this sounds like something you need, I have a workshop in September coming up to help you understand the marketing funnel, work out where you should be spending your time, energy and money to drive more conversions.

Find out more and book your place here > https://www.trybooking.com/uk/events/landing/79856?

24/07/2025

23/07/2025

Just over a year ago, I was flying home from Seville after a lovely holiday with my brother and sister.

The holiday was lush, but I secretly love being on a flight too. There's no Wi-Fi, no distractions, no phone to play on - but I always take a book to read and a notepad!

The book I read on this flight was called - Do Open - How a simple email newsletter can transform your business (and it can). by David Hieatt

His philosophy is simple: a good newsletter isn’t about shouting louder or using flashy tactics. It’s about connection. A digital handshake. A way to build trust and community over time and actually serve the people who want to hear from you.

By the time the plane landed, The Three T’s was mapped out: Tools, Tips and Takeaways to help small businesses feel more confident about their marketing without the fluff! (Sign up and have a nosy here > https://marthawoodmarketing.com/blog/)

One year later, it’s fast becoming my favourite way to share honest, practical advice with my most loyal connections.

If you’ve been overcomplicating your newsletter (or putting off starting one altogether), this is your sign to strip it back to basics. And if you need a nudge in the right direction, Do Open from The Do Book Company is well worth a read.

Ps. Little shout out to Karen Bentley Brown at Future Fixers for the recommendation!

21/07/2025

21/07/2025

21/07/2025

Before you decide to veto one or the other, it's SO important to first understand how they work together and the part that each tactic plays in driving interest and sales.

Social media is brilliant for reach. It helps new people discover you, gets your name out there and gives you those quick bursts of visibility. It’s like a friendly wave that catches someone’s eye as they’re passing by.

Your newsletter is different. It's where you nurture people over time. It’s the slow burn that builds trust and gives people a more intimate place to engage with you. It’s more like popping the kettle on for a one to one.

The truth is, social media and newsletters both have their place.

Good marketing is rarely instant. It’s about guiding people from first seeing you online to feeling like they really know you. Social media brings them to the door. Your newsletter invites them to sit down and stay a while.

So if you’re ever wondering where to put your energy, remember - both have their place. It’s about showing up consistently, giving people value and letting your marketing grow with you for the long run.

Read more via my blog and sign up to my Three T's newsletter for more tips, tricks and takeaways for marketing your business.
https://marthawoodmarketing.com/blog/

12/07/2025

11/07/2025

Social media is like hosting a party, your newsletter is like inviting your favourite people round for a brew.

Social media’s amazing for getting your name out there - it helps you reach new faces every single day. But your newsletter? That’s where you can build deeper connection with your most loyal and engaged audience.

It's true that email marketing is still one of the most effective tools for small and micro businesses. When you write newsletters people actually look forward to, you create trust, loyalty and sales - without feeling pushy or overwhelming.

In my latest blog, I share how to make your newsletter one that subscribers can’t wait to open - plus a few simple tips you can try straight away!

And if you’d like my no-fluff monthly tips delivered straight to your inbox? Sign up here ➡️ https://marthawoodmarketing.com/blog/