Club Management Association of Europe

11/11/2025

🎥 Speaker Spotlight: John Peacock

We’re excited to welcome John Peacock, Director of Governology Ltd, to the Governance Summit 2025!

In his session, “Applying Universal Governance Principles & Tips to Clubs,” John will share his expertise advising associations across Australia and Europe, helping Club Managers apply universal governance principles to achieve practical, lasting results.

Key takeaways from John’s session:
✅ Clarifying your club’s ownership structure
✅ Understanding who has decision-making power
✅ Making sure everyone feels ownership of the plan
✅ Hiring and evaluating your management team

Don’t miss this opportunity to gain actionable tips for better governance from an internationally experienced advisor.

📅 Governance Summit 2025
🗓️ Tuesday, 25 November | 💻 Online
🎟️ Register now: https://www.cmaeurope.org/governance-summit-2025/

11/11/2025

CMAE are delighted to be attending the GCAE Conference in beautiful Madeira this week!

As one of our preferred education partners, GCAE play a key role in advancing professional development within the industry.

We’re proud to be part of the European Golf Business Conference — Europe’s leading event for golf facility owners and operators — and to support the continued growth of the game across Europe.

11/11/2025

🚀 Exciting Announcement!

We are pleased to announce a new partnership with 54, to supercharge golf education and professional development in Vietnam

This collaboration will bring professional training, leadership development, and international accreditation to support the next generation of golf and club management professionals.

💬“You can’t fuel a fast-growing golfing market without strong education programmes. We’re thrilled to bring our global expertise to Vietnam and help shape the next generation of golf management professionals.” - CMAE CEO, Torbjörn Johansson

👉 Read more https://www.cmaeurope.org/cmae_news/54-and-club-management-association-of-europe-partner-to-supercharge-golf-education-in-vietnam/

#54

07/11/2025

⛳ What a Week! Wrapping Up MDP Golf Management

We’ve reached the end of another fantastic MDP Golf Management week, and what an inspiring week it’s been!

A huge thank you to all our presenters, facilitator, and delegates for your enthusiasm and contributions throughout the week. Your passion for professional growth and for the future of golf management truly shines through 👏

07/11/2025

Thank you to everyone who joined us for our Friday Forum with Tony Adams, “Confronting the Headaches in Golf Club F&B.”

Tony shared powerful insights into identifying the real issues behind F&B frustrations — and how building a culture of hospitality, rather than relying on basic service, can transform the entire member experience.

If you missed it (or want to revisit Tony’s key takeaways), the full session is now available to catch up in the Members’ Section of our website.

Thanks again to Tony for such an engaging and thought-provoking presentation, and to everyone who took part in the discussion. See you at the next Friday Forum!

07/11/2025

Congratulations to Paul Goodwin - CMDip General Manager at Mullion Golf Club who has gained his Club Management Diploma (CMDip)! 🎉

06/11/2025

🎤 Speaker Announcement: Kevin Fish CCM

We’re thrilled to welcome Kevin Fish CCM of Contemporary Club Leadership to the Governance Summit 2025!

In his session — “How do I get my governance from here to there, with the members on board, and then make sure I don’t blow it!” — Kevin will share his governance playbook: real-world strategies, honest insights, and the common pitfalls every Club Manager should avoid.

You already know the theory — now learn how to actually make it work in your club.

📅 Governance Summit 2025
🗓️ Tuesday, 25 November | 💻 Online
🎟️ Register now: https://www.cmaeurope.org/governance-summit-2025/

06/11/2025

‼️ NEW JOB OPPORTUNITY ‼️

Join one of East Lothian’s most prestigious private members’ golf clubs. Luffness New Golf Club, established in 1894, is seeking a Finance & Golf Assistant with strong financial acumen to support the incoming Club Secretary and help manage the day-to- day operations of the Club.

Full details ➡️ https://www.cmaeurope.org/cmae_jobs/finance-golf-assistant-luffness-new-golf-club/

Join one of East Lothian’s most prestigious private members’ golf clubs. Luffness New Golf Club, established in 1894, is seeking a Finance & Golf Assistant with strong financial acumen to support the incoming Club Secretary and help manage the day-to- day operations of the Club. Key Responsibili...

06/11/2025

‼️ NEW JOB OPPORTUNITY ‼️

Are you a natural leader with a passion for golf and first-class hospitality? Hoburne Group is seeking an experienced and driven Golf Club Manager to take the lead of a high performing team and be a visible presence within the operations.

Full details ➡️ https://www.cmaeurope.org/cmae_jobs/golf-club-manager-hurtmore-golf-club/

Are you a natural leader with a passion for golf and first-class hospitality? Hoburne Group is seeking an experienced and driven Golf Club Manager to take the lead of a high performing team and be a visible presence within the operations.  The Club Manager will be responsible for professionally m...

05/11/2025

Congratulations to Sophie Lacroix, General Manager at the Royal Amicale Anderlecht Golf Club who has gained her Club Management Diploma (CMDip)! 🎉

04/11/2025

Our next Friday Forum session is on 7th November and we're delighted to welcome Tony Adams, who speak about Confronting The Headaches in Golf Club F&B.

Every golf club faces them — the persistent headaches in food & beverage operations. Staffing struggles, inconsistent service, and missed member expectations can drain both morale and margins.

This Friday, Toby Adams will dive deep into diagnosing these problems and uncovering their real roots. More importantly, he’ll show how the true fix isn’t just operational — it’s cultural.

Toby will unpack how to move beyond transactional service models and instead build a culture of genuine hospitality — one that engages teams, delights members, and drives sustainable results.

You’ll learn:
✅How to identify the hidden causes of F&B challenges
✅Why “basic service” fails to inspire loyalty or consistency
✅Practical steps to build and sustain a hospitality-driven culture

Sign up here ➡️ https://www.surveymonkey.com/r/793NHRS

04/11/2025

🏌️‍♂️ It’s been a busy few days for CMAE up in St Andrews!

We’ve been delighted to host our MDP Golf Management course at the Rusacks Hotel, while just across the way at the Old Course Hotel, we welcomed our corporate partners for our annual Partners Forum.

Our partners heard all about the exciting future of CMAE, and even got an exclusive first look at the venue for the upcoming European Conference on Club Management 👀✨

We were also joined by Mary Lou Watkins CMDip, ECEF Director, who gave an update on the bursaries offered through ECEF — funded by 5% of CMAE Corporate Partner fees — supporting continued professional development across our industry. 💼🎓

A huge thank you to everyone who joined us — it’s been fantastic to connect, learn, and look ahead together! 🙌