SoCopy

I help businesses across Northamptonshire to be consistent and grow on social media 🚀

04/11/2025

For years, word-of-mouth built businesses....
You did great work.....people talked....the phone rang.

But now we have the internet!

These days, when someone mentions your name, the first thing people do isn’t call ....they Google you,...they check your socials,...they decide in 10 seconds if you look like someone they can trust.

And if your page is quiet, outdated, or inconsistent?
That 'warm referral' turns cold....and fast.

Because if people can’t see you online,
Your reputation doesn’t disappear…
It just gets handed to someone else.

Visibility is the new word-of-mouth.
It’s not about dancing on Reels or posting nonstop...
It’s about showing your work, your results, and your story, so people say:

'That’s who I’ll call.'

That’s what I do for my clients...we build visibility systems that quietly turn mentions into messages, and messages into sales.

Imagine never having to wonder where your next client is coming from...
because your name speaks for itself, 24/7.

22/10/2025

You might think LinkedIn’s only for office people in suits...but that’s exactly why it’s a goldmine for your business.

Most local businesses stick to Facebook or Instagram, fighting for attention in a crowded feed.
Meanwhile, LinkedIn is full of decision-makers...developers, surveyors, and contractors...and hardly anyone from your trade is showing up there.

I recently moved a construction company onto LinkedIn.

We built their profile, shared a few project posts, and I reached out to their ideal clients.

They are getting weekly leads...from national housebuilders, quantity surveyors, and smaller developers.

No ads. No cold calls. Just visibility in the right place.

If you’ve never considered LinkedIn for your business, this is your sign.
I can manage your entire presence...posts, profile, and outreach...so you get seen by the people who actually hire.

DM me 'LINKEDIN' if you want to turn connections into contracts.

16/10/2025

If you’re only posting the 'after' shot, you’re missing a trick.

People love seeing the journey....the mess, the progress, the skill.
That is where the trust is built.

Before, during, and after content helps you stand out, show the quality of your work, and prove you know your stuff.

It’s also some of the easiest content you can create

📸 Snap it as you go.
🗂 Store it in an album.
📲 Post the transformation.

Want me to help you turn that camera roll into content that converts?

30/09/2025

You do amazing work.

Your clients love you...

But your social media? It’s not showing the full picture.

Posting the odd 'after' shot doesn’t cut it anymore. People want to know what it’s like to work with you. They want to see your process, your people, and what makes you different.

Think of your content as the proof behind the promise. It builds trust before they even pick up the phone.

Because when your content reflects the quality of your work, you stop competing on price....and start standing out.

22/09/2025

Your competitors are posting, and they are not better than you.

They are not more skilled, they are not more experienced...but they are more visible.

While you're too busy to post, or not sure what to say, they are showing up online...sharing their latest jobs, popping up on Google, and getting enquiries you could be getting. Not because they’re doing a better job… but because people can see them.

If your business is invisible online, you’re handing work to someone else.

Visibility builds trust. And trust gets customers.

Let’s fix that.

17/09/2025

Your next customer is already watching...before they call, message, or fill in a form, they are checking you out on social media.

That means your content needs to build trust, show your work, and give a feel for what it’s like to work with you.

Even if you’re not posting daily, showing up with simple, consistent updates...like before and afters, team intros, or customer reviews, really can make all the difference.

You don’t need to go viral...you just need to look open, active, and professional.

15/09/2025

You wouldn’t leave your van unbranded… so why ignore your socials?

Your social media is your online shopfront.

If it’s empty, outdated or inconsistent, it sends the wrong message....like you’re not taking on work, or worse, that you don’t care.

People will check your socials before they get in touch, and if your last post was in 2022, that’s a problem.

You don’t need to be on every day, but you do need to show up professionally and consistently.

That’s where I come in.

At SoCopy, I help local businesses get seen online with simple, effective social media that works.

09/09/2025

Hey, I’m Janine, and I make social media simple for local businesses.

If you’re a local business owner....whether you’re a builder, café owner, florist, funeral director, Pilates instructor, shopkeeper, plumber, or anything in between....and you....

Don’t know what to post.
Hate the idea of doing Reels.
Cringe at your own grid.
Or just never seem to have the time...

Then we need to talk.

I’ve run my own businesses, worked with local brands for years, and I know what it’s like to juggle everything and wonder if your Instagram is even doing anything.

At SoCopy, I help local businesses get seen, get booked, and grow online....without the faff, fluff, or pressure to pretend you're an influencer.

Whether it’s full social media management, content-only plans, or coaching support, you’ll get someone who shows up, gets it done, and knows what actually works.

Message me with the word SOCOPY if you want to chat.

23/06/2025

Do you dread someone finding you on social media?

You’ve got the signage, the van wrap, maybe even a Google ad…
But your last post was in April.

That sinking feeling when someone says, 'I’ll find you on Instagram' and you know what they’ll see....
Outdated posts. No clear info. Nothing that shows who you are now.

It’s like leaving your shop window dusty and dark.

The good news? Social media doesn’t have to take over your life.
You just need a simple, local-focused plan that keeps you visible, even when you are flat out.

If you know your socials aren’t doing you justice, I can help.

Send me a message and let’s get it sorted.

16/06/2025

If you only post when you remember to or when things go a bit quiet, then you are not alone.

Most local businesses don't need more content; what they actually need is the right content, posted consistently and with a local-first strategy.

You are not trying to go viral - what you need is to connect with people who may actually buy from you, and I can help you to do that - spending time consistently on your pages engaging with the right people is an absolute game-changer - if you know you're not giving your social media the energy it deserves, then send me a message to find out more about my services.

10/03/2025

Social media for local businesses is very different from online brands.

❌ Huge follower counts don’t matter if your customers are all based in your town.
❌ Posting viral trends won’t necessarily attract your people.
✅ What you need is visibility in your area - using Google Business, local hashtags, collaborations, and engagement that actually converts into business.

I help local businesses grow their social media in a way that makes sense - without the fluff. DM me 'LOCAL' if you need help making your socials work for you!

05/03/2025

Let's be honest - AI generated posts all sound the flipping same and lack personality,

I can spot them a mile away, and a LOT of social media managers are relying on them.

You’re not a generic business, so why would you want generic content? I create original, human-first content that reflects your brand’s voice, values, and knowledge.

When you work with me you get:-
⚡️ No lazy AI-generated copy.
⚡️ No overused, copy and paste templates.
⚡️ Just real and quality content that speaks to your audience.

If you’re tired of social media that feels robotic, let’s work together. DM me today!

Address

Kettering

Website

http://www.socopy.co.uk/

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