Relative Insight

Relative Insight Relative Insight enables brands to relate to audiences by turning language into data using technology originally created for crime detection.

Relative Insight is the world’s leading AI-driven Customer Intelligence Platform, helping businesses of all sizes unlock value from unstructured customer data sources. Brands use the platform to quickly surface significance in language at large scale. There are a plethora of technologies telling brands who to talk to – Relative tells them how to interact. Analysing language with Relative Insight u

ncovers the insights that couldn’t be searched for, using existing first-party data as well as other unexplored yet high-quality sources such as forums, reviews, and User Generated Content. Built on a 10-year research project in criminal linguistics, the technology was originally designed to detect criminals online by analysing language use. It quickly became clear the platform would have huge benefits for brands too, allowing fast and accurate analysis of the exponential growth in brand and consumer language online created by the social and digital transformations of recent years. Today the Relative Insight platform exposes actionable intelligence for brands, enabling them to determine how to interact with consumers and in what context. Brands can make sense of language at huge scale, faster and more objectively than ever before.

15/10/2025

New Voices to Action episode is live!

In Episode 3, Ben Hookway speaks with Rachel Goodger, Chief Revenue Officer at CrowdIQ, about how AI and visual data are helping sports teams truly see their fans.

They unpack how CrowdIQ’s technology reveals who’s actually in the stands, how engagement varies across sports and venues, and what that means for sponsorship, marketing, and revenue🎟️ growth.

They discuss:

🎟️ The gap between ticket data and real fan demographics
🏀 What women’s sports are teaching the industry
📈 How data is changing what happens during ad breaks
🌟 Why fan experience is becoming every team’s most valuable asset

🎧Listen to the episode here: https://eu1.hubs.ly/H0nS55n0

Your team might be tracking NPS, CSAT and sentiment... But do you really know why those numbers change?Too often, feedba...
08/10/2025

Your team might be tracking NPS, CSAT and sentiment... But do you really know why those numbers change?

Too often, feedback gets collected but not acted on fast enough. That’s why we built something to help:

The 5-Step Playbook for Turning Feedback into Action with AI

In this guide, you’ll learn how to:
✅ Move from passive reporting to proactive action
✅ Use AI + comparative linguistics to uncover root causes
✅ Deliver insights your teams can trust
✅ See how one brand increased revenue by 196% using this exact approach

Ready to start?

👉 Read more: https://eu1.hubs.ly/H0nGcJR0

01/10/2025

Did you know we have a brand new podcast? The second episode of Voices to Action is out!

This time, Ben Hookway sat down with Sam Valentine, Strategic People & Culture Leader at Miro. They talked about what it really means to listen to employees, and how small changes can make a big difference to culture and performance.
Some highlights from our chat:

🗣️Why “employee voice” should be treated as strategic data
🙉The gap between listening and actually acting
👀Real stories of how subtle tweaks changed employee perceptions
✌️ Why culture is something you design, not something you just have

If you’re interested in employee experience, engagement, or just making work better for people, this one’s worth a listen.

🎧 Listen here: https://eu1.hubs.ly/H0ntHfX0

23/09/2025

Your organization likely tracks KPIs like NPS, CSAT and churn every day.

But when those numbers move, how often does your team truly understand why?

The problem isn’t a lack of data. You're already collecting mountains of customer and employee feedback through surveys, call logs, and social channels.

The real issue is that too often, this insight:

🐌 Arrives too late to make a difference
🔍 Lacks the detail needed to drive change
🙉 Never reaches the people who can act on it

The implications are serious: churn increases, costs rise and opportunities for growth are missed — all while teams keep reporting on scores without improving them.

Our new ebook – From Scores to Solutions – explores how companies can close this gap and turn feedback into measurable business impact.

Download it now: https://eu1.hubs.ly/H0nf-vc0

18/09/2025

🚨NEW PODCAST ALERT!

We're delighted to present the first episode of our new podcast: Voice to Action

Episode 1: Inside the Fan Experience with Pete Woodward

How do fan, customer, and employee experiences actually shape business outcomes? In our debut episode, host Ben Hookway (CEO, Relative Insight) sits down with Pete Woodward, former Head of Consumer Insights at the LA Clippers.

Together, they unpack:
🔹 What truly drives fan engagement
🔹 How fandom connects to customer loyalty
🔹 Ways organizations can turn experience insights into winning business strategies

👉 Tune in to hear how the human side of data translates into real KPIs: https://eu1.hubs.ly/H0n8J0J0

🎧 Subscribe to Voices to Action for more episodes on how experiences move the needle on performance.

We're heading to CXFS Toronto 2025 next week!Make sure to catch our session, where Liv Metcalf will explore how the righ...
11/09/2025

We're heading to CXFS Toronto 2025 next week!

Make sure to catch our session, where Liv Metcalf will explore how the right partnerships transform AI innovation into a genuine driver of business value.

Rauri Hadlington will also be there to connect, share insights, and explore how data-driven language analysis can transform customer experience in financial services.

If you’re attending, make sure to stop by and say hello 👋
Let’s talk about how we can turn your data into powerful stories that drive impact.

📅 September 18–19, 2025
📍 The Ritz-Carlton, Toronto

We can’t wait to see you there!

Customer expectations are higher than ever, regulators are demanding clear evidence of action, and competition continues...
09/09/2025

Customer expectations are higher than ever, regulators are demanding clear evidence of action, and competition continues to grow.

Many financial institutions collect valuable customer feedback but struggle to turn it into meaningful results quickly enough to make a difference.

Our new ebook, “How Leading Financial Institutions Turn Customer Feedback Into Action With AI”, explains how top firms are using AI-powered analysis to act faster, improve retention, reduce costs, and demonstrate compliance.

Discover how you can transform customer insights into measurable outcomes that benefit both your organization and your customers.

Download the ebook here: https://eu1.hubs.ly/H0mX5Lk0

The world tour continues 🌎 Our amazing team, James, Rauri, and Rachel, are heading to CCW Las Vegas!We’ll be hanging out...
09/06/2025

The world tour continues 🌎 Our amazing team, James, Rauri, and Rachel, are heading to CCW Las Vegas!

We’ll be hanging out with our partners at CSG come say hello 👋

We’d love to chat about all things data, whether it's insights, innovation, or your latest challenges.

Analytics are best used to solve problems. But how do you know if you're solving the right problem or just applying a ba...
05/06/2025

Analytics are best used to solve problems. But how do you know if you're solving the right problem or just applying a band-aid?

To avoid wasting time, money and resources on ineffective solutions, you needs to get to the heart of the problem. That's why you need to focus on root cause analytics.

Relative Insight CEO Ben Hookway explains why it's vital for organizations to foster a root cause focused mindset in our latest ebook. By downloading 'From journey analytics to journey action: Solving what matters most', you'll discover:

1️⃣ Why using generic journey mapping isn't sufficient to drive action.
2️⃣ A five-step framework that helps you shift from actionless insights to finding and fixing root causes.
3️⃣ How to transform your CX team into agents of change, not dashboard makers.

Download the ebook now to learn how to use analytics to identify and remedy the root causes of your challenges: https://eu1.hubs.ly/H0kNfnh0

It's a tumultuous time for colleges across the world.Funding squeezes and the after effects of the pandemic have challen...
29/05/2025

It's a tumultuous time for colleges across the world.

Funding squeezes and the after effects of the pandemic have challenged institutions at the time where students numbers are falling and their expectations are increasing.

Despite this perfect storm, it's still within colleges' gift to create a standout student experience that enhances attraction and retention. But they must put the right processes and technology in place.

Our latest ebook demonstrates how to do this. By downloading Empowering your student experience with analytics, you'll learn:

📕 What to do about the unstructured data you collect that goes unused
🔎 How to develop a process using AI-powered analytics to gather intelligence from this data
👩‍🎓 How leading colleges are applying this process to enhance student experience

Want to navigate your college out of these choppy waters? Claim your copy of the ebook now: https://eu1.hubs.ly/H0kyF9y0

06/05/2025

Insight quality is the difference between hearing your audience and really understanding them.

You probably don’t need more insights, but you definitely need better insights.

Ben Hookway explains why the stakes are higher than ever... And why businesses must demand depth, context and comparative analysis to stay ahead.

👇 Read why quality > quantity when it comes to insight

We're on the ground at IIEX North America!Come say hi at Booth #37 – we’re here, we’re caffeinated, and we’re ready to ...
01/05/2025

We're on the ground at IIEX North America!
Come say hi at Booth #37 – we’re here, we’re caffeinated, and we’re ready to talk innovation, insights, and everything in between.

Don’t forget to check out our roundtables too – great convos ahead!
📍 Ronald Reagan Building, Washington D.C.

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Relative Insight Ltd, Fraser House, White Cross Business Park
Lancaster
LA14XQ

Telephone

+44 (0) 845 094 2971

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