Relative Insight is the world’s leading AI-driven Customer Intelligence Platform, helping businesses of all sizes unlock value from unstructured customer data sources. Brands use the platform to quickly surface significance in language at large scale. There are a plethora of technologies telling brands who to talk to – Relative tells them how to interact. Analysing language with Relative Insight u
ncovers the insights that couldn’t be searched for, using existing first-party data as well as other unexplored yet high-quality sources such as forums, reviews, and User Generated Content. Built on a 10-year research project in criminal linguistics, the technology was originally designed to detect criminals online by analysing language use. It quickly became clear the platform would have huge benefits for brands too, allowing fast and accurate analysis of the exponential growth in brand and consumer language online created by the social and digital transformations of recent years. Today the Relative Insight platform exposes actionable intelligence for brands, enabling them to determine how to interact with consumers and in what context. Brands can make sense of language at huge scale, faster and more objectively than ever before.
