22/12/2025
📺 NEW WORK 💥
Introducing the first of two TV ads we’ve produced for our friends at Magnet Kitchens as part of their new ‘Closer’ campaign, in partnership with The Sharp Agency.
Now live across major UK platforms including Netflix, Amazon Prime Video, ITV, Channel 4, as well as on-demand, YouTube, Global (Capital Radio), and Absolute Radio.
The campaign explores how we imagine our dream home before it becomes reality and how that vision is realised through the collaborative relationship between Magnet designers and customers, brought to life with craft, insight, and attention to detail.
Shot over three days across two Yorkshire locations, the production showcased real customers’ kitchens. Functional, beautiful spaces.
Filming on location presented its usual challenges, demanding flexible lighting, framing, and creative problem solving. Massive credit to the team, and to our Junior Producer, Molly Martin, for successfully delivering her first TV ad.
Charis Hawkins, Head of Brand Marketing & Comms at Magnet: "I just wanted to take a moment to say the biggest, warmest thank you. What we’ve created together in such a short space of time is amazing. From the moment we kicked this project off, to the countless hours of edits and reviews… all the invisible work that turns our idea and what was captured into something beautiful. Thank you again for everything you’ve poured into this. It’s been a joy."
The first spot features a couple in a neutral, traditional-looking kitchen, bathed in natural daylight, with thoughtfully designed storage solutions.
Take a peek below 🍿
Creative Agency:
Full crew credit list on LinkedIn.