13/11/2025
Avoid These Corporate Video Commissioning Mistakes
Your first corporate video project can make or break your brand's visual identity.
Many businesses jump straight into production without proper planning, leading to costly mistakes and disappointing results. Are you setting up a brief that rushes the creative process, or forcing an unrealistic timeline that compromises quality?
These missteps happen more often than you'd think.
Smart companies invest time upfront to understand their objectives, target audience, and realistic budget parameters. They collaborate with their production team during the planning phase rather than micromanaging during filming.
When you work with experienced professionals who understand both creative excellence and project management, you'll avoid the pitfalls that derail most first-time corporate video projects.
What's your biggest concern about commissioning your first corporate video?
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