Socially Yorkshire - Social Media Marketing Manager

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Becci - Social Media Manager and Content Creator for small biz owners
Taking YOU from struggling to SEEN
7+ years in the industry, helped 100+ business owners
DM to enquire!

Your Instagram feed is your digital front door, and for steak restaurants, that visual first impression is everything.If...
26/09/2025

Your Instagram feed is your digital front door, and for steak restaurants, that visual first impression is everything.

If your content is dark, cluttered, or missing the key elements that make your experience stand out (👀 think sizzling steaks, moody interiors, happy customers), you’re leaving bookings on the table.

Here’s a feed plan that works:

✅ Content that builds trust (behind the grill, team intros)
✅ Posts that spark cravings (menu highlights, steak spotlights)
✅ Stories that sell your vibe (customer UGC, event promos)

This is the kind of Instagram feed that makes people actually book a table because it looks like the kind of place they’d want to be IRL.

Want a content strategy like this for your restaurant?

📩 DM me “TAPAS” and let’s get your bookings up.

⸝

Hashtags:



Let me know if you want an alternate tone (more playful, corporate, or Yorkshire-specific)!

Would you buy from someone whose feed feels… off? 🤔Because your Instagram is your first impression, and if it’s not buil...
24/09/2025

Would you buy from someone whose feed feels… off? 🤔

Because your Instagram is your first impression, and if it’s not building trust, it’s probably repelling your ideal clients.

If your content is:

❌ Visually messy
❌ Inconsistent or unclear
❌ All over the place with no real story…

You’re making it harder for clients to say “yes” to working with you.

We helped one of our clients (same offers, same skills!) transform their brand presence with a strategic content shoot. The results?

✅ More profile visits
✅ Higher conversion from posts to DMs
✅ A brand they felt confident showing up with

Want a content strategy that positions you as the go to in your niche?

DM the word CONTENT and let’s get your visuals + messaging working for you.

You didn’t start your business to spend hours filming reels, guessing what to post, and still hearing crickets.The Conte...
22/09/2025

You didn’t start your business to spend hours filming reels, guessing what to post, and still hearing crickets.

The Content Takeaway Day is your done-for-you content fix made for small business owners who are tired of DIY and ready for scroll-stopping content that actually brings in enquiries and bookings.

What’s included:
A 1:1 planning session + custom moodboard
A full content shoot at your location
16 reels (filmed, edited + caption-ready)
16 high-quality, brand-aligned photos/carousels
1 round of revisions to make sure everything hits just right

That’s 2 months of content sorted in one day.

Strategy-led. Stress-free. Actually on brand.

Perfect for:
Restaurant + cafe owners
Airbnb + rental hosts
Service providers
Creatives and local brands
Indie shop owners


Anyone who’s done with DIY content that doesn’t convert.
If you want your social media to look good and work hard…this is your sign.

🫶 Tap the link in bio to enquire!

Launching a new dance class isn’t just about having a cute space and great energy… it’s about showing it online in a way...
16/09/2025

Launching a new dance class isn’t just about having a cute space and great energy… it’s about showing it online in a way that gets bookings before you even open your doors.

This client came to us ready to launch her baby and toddler dance franchise but didn’t have a plan for content, visibility or building local buzz.

We built a full content strategy that covered:
– Launch-ready social media posts
– Short-form video ideas to capture real class vibes
– Copy that speaks to local parents
– A simple content schedule she could actually stick to
– Stories and reels that gave a real behind-the-scenes feel

Result?
✨ Fully booked sessions
✨ Glowing parent reviews
✨ Local buzz and word-of-mouth
✨ Confidence showing up online with ease

If you’re launching a kids dance class, baby group, or anything parent-facing, the right content makes the launch.

Tap the link in bio to get support with strategy, socials and showing your magic off properly 🫶 - I have just 2 spaces left on my Content Tapas next month.

If your restaurant content isn’t driving bookings, building trust, or matching the in-person experience, this post is fo...
14/09/2025

If your restaurant content isn’t driving bookings, building trust, or matching the in-person experience, this post is for you.

This is the restaurant marketing advice most people won’t say out loud, from why you need a clear booking link and consistent social media posts, to how showing your restaurant interior, team, and daily specials builds stronger customer loyalty.

It’s not about posting more, it’s about posting with purpose. Your restaurant’s social media should reflect your real-world vibe — not feel like a copy-paste of AI templates or forgotten Canva flyers.

If you’re ready to get strategic with your hospitality content, improve your online visibility, and turn views into actual guests, I can help.

Comment TAKEAWAY or tap the link in bio to order your Content Takeaway and let’s get your content working as hard as your team does.

If you’re a restaurant owner or work in hospitality, these are the small details that could be damaging your customer ex...
13/09/2025

If you’re a restaurant owner or work in hospitality, these are the small details that could be damaging your customer experience and stopping repeat bookings.

This post covers 27 things that can ruin your dining atmosphere, weaken your restaurant branding, and create a disconnect between your online presence and in-person experience.

We’re talking bad lighting, blurry food photos, missing booking links, poor restaurant social media strategy, and no clear vibe.. the things that quietly turn guests off, no matter how good the food is.

If you’re ready to fix your restaurant marketing, create engaging content, and improve your guest experience from scroll to seat, I can help.

TAP the link in bio to book your Content Tapas Session, and let’s make your restaurant the one everyone talks about.

My client J, had just set up a new business dog chaperoning for weddings and was struggling to get the first few booking...
04/09/2025

My client J, had just set up a new business dog chaperoning for weddings and was struggling to get the first few bookings through the door to build her portfolio…

She had been posting but… had nothing to show for it.
We jumped on a 1:1 coaching call, stripped back the fluff, and built a clear content strategy that actually converts.

Her very first post after our call?

➡️ A brand new booking
➡️ Multiple enquiries
➡️ Fast-track portfolio evidence

This is the power of posting with purpose.

J got a booking off one post. No more shouting into the void.
If you want content that actually lands clients, comment TAPAS OR tap the link in bio and I’ll show you how.

Social media strategy | content creation | wedding marketing | social media marketing

From empty tables to £10k weeks… here’s how content changed everything.When this restaurant first came to me, they weren...
27/08/2025

From empty tables to £10k weeks… here’s how content changed everything.

When this restaurant first came to me, they weren’t reaching the right people. Their food was incredible, but their socials? Quiet.

After just 6 months of working together, here’s what changed:
✨ Fully booked out every week
🥂 200k views per month
✨ Over £10k a week on takeaways alone

This isn’t luck. It’s strategy. It’s consistent content that connects, converts, and brings in actual paying customers.

One day. Done content. Fully booked. That’s the vibe. My Content Day service gives you scroll-stopping posts and a full booking calendar. DM content if you’re ready to stop guessing and start showing up with receipts.

Your food deserves better than basic content.We gave this burger bar a feed glow up by:
✔️ Showing off the kitchen and t...
26/08/2025

Your food deserves better than basic content.

We gave this burger bar a feed glow up by:

✔️ Showing off the kitchen and the people behind it
✔️ Using high-quality, crave-worthy images
✔️ Highlighting specials and seasonal items
✔️ Sharing customer content + reviews

The result? A feed that works as hard as their menu.

If your socials aren’t filling tables yet, it’s time for a content refresh.

📩 DM to book a content day.

Social media marketing | content shoot | SMM | hospitality marketing | restaurant social media

It’s about time for another little re-introduction because it’s been a while and there’s some new faces here ☺️I’m Becci...
22/08/2025

It’s about time for another little re-introduction because it’s been a while and there’s some new faces here ☺️

I’m Becci 👋 Yorkshire born + bred, content creator + social media marketer with 7+ years in the content + hospitality world.

✨ I am actually a fully qualified primary teacher aswell as previously working in management within hospitality (I like diversity in my life 😂)

✨ My business was inspired by my love of visiting restaurants in Dubai (because honestly, everything blows you away there).

✨ I’m a proud dog mum to Shay, my 14-year-old crossbreed 🐾.

✨ Bottomless brunch queen forever 🍳🥂 (if there’s an IPA, even better).

✨ I’m covered in tattoos (I’ve lost count how many) + a big Swiftie 🎶 … as well as my new love The 502s!

✨ You’ll usually find me with my nose in a crime novel, on a countryside dog walk, eating out at restaurants, or searching flights on Google (IYKYK ✈️).

What I love most about my job? Helping busy business owners take the stress out of socials while building long-term results. Think bums on seats, heads on pillows and products flying off shelves.

Had to jump on this one ☀️ What a summer, I’ll be sad when it’s over! 🫶🏻
21/08/2025

Had to jump on this one ☀️

What a summer, I’ll be sad when it’s over! 🫶🏻

This trend is a win for restaurants and takes minutes to film.Here’s how it works:
Your wait staff say: “Our head chef i...
18/08/2025

This trend is a win for restaurants and takes minutes to film.

Here’s how it works:

Your wait staff say: “Our head chef is going to show you our special of the day… and you better be nice.”

They stand with arms folded, pointing at the camera, giving their best glare.

Then the chef steps forward and gives the most passionate, over-the-top description of the dish possible. The more dramatic, the better.

Why it works:
🥂 It’s funny and instantly watchable
🥂 It gives your brand personality
🥂 It showcases your chef and your food in one go
🥂 It’s simple enough to film in one take

Post it as a Reel with trending audio, tag the inspiration accounts in your caption, and end with a question to drive comments, like: Would you try this?

Trends like this are quick wins… they show off your atmosphere, help your team connect, and give your followers a reason to visit. (Just don’t rely on them!)

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Leeds

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