BTSGamePlan

BTSGamePlan Contact information, map and directions, contact form, opening hours, services, ratings, photos, videos and announcements from BTSGamePlan, Social Media Agency, Leeds.

04/10/2026

Stop photographing finished jobs with the bins still in shot.

Your photos are doing the selling before you ever speak to the client. On bigger jobs, they're often the first thing you're judged on.

Five quick fixes:
1. Clear the site first: tools, offcuts, packaging, ladders.
2. Turn every light on, and shoot in daylight where you can.
3. Hold the phone level and step back to show the whole space.
4. Get one close-up of the detail you're proudest of.
5. Shoot both landscape and portrait, so you've got shots for your website and Instagram.

Two minutes at the end of a job can give you content for months.

03/10/2026

Word of mouth is still the best lead you'll get. But it doesn't finish the job on its own.

Someone recommends you. The first thing that client does is look you up: Google, your website, your Instagram.

If they find a website nobody's touched in years, a handful of reviews and a last post from 2023, that recommendation loses a lot of its weight. Especially on bigger jobs, where they're about to trust you with serious money.

Having worked on the tools in the UK and Australia, the best firms I saw were brilliant at the work. The ones winning the top jobs also looked the part before anyone met them.

Your online presence doesn't replace your reputation. It backs it up.

A good-looking website that doesn't bring in work is just an expensive business card.Most trade websites we see have the...
02/10/2026

A good-looking website that doesn't bring in work is just an expensive business card.

Most trade websites we see have the same problems: no clear phone number on mobile, no photos of real jobs, slow to load, and nothing telling the visitor what to do next.

We build websites for trade businesses with one job: turning visitors into enquiries. Fast, built for mobile, showing your best work, and set up so people can call or book in a couple of taps.

Charged Up Electrical in Perth had us build their website alongside Google Ads and social media. First month: 28 qualified leads and 7 jobs booked.

If your site isn't pulling its weight, book a free strategy call. Link in bio.

How do you market a business when your clients don't want to be seen?One of our clients is a high-end electrical, fire, ...
01/10/2026

How do you market a business when your clients don't want to be seen?

One of our clients is a high-end electrical, fire, security and AV firm in London, working on luxury homes and commercial projects. Discretion isn't optional, so there are no client names or addresses, and they stay anonymous here too.

We built their content around the work itself: the finish, the detail, the professionalism, without giving anything away.

First 28 days:
• 23,700 views (+268%)
• 157 new followers
• 312 website link clicks

Premium installers don't need to show whose house it is. They need to show the standard they work to.

If you run Google Ads, Google may have changed your campaigns this month.Throughout September, Google has been automatic...
30/09/2026

If you run Google Ads, Google may have changed your campaigns this month.

Throughout September, Google has been automatically moving some Search campaigns onto AI Max, its new AI-driven setup. There's no opt-out.

What that means for a trade business: Google now has more say over which searches your ads show for and what your ads say.

That can find extra work. It can also spend your budget on people who were never going to hire you.

This week, open your search terms report and check what you're actually paying for. If you see rubbish, add it as a negative keyword.

Not sure what you're looking at? DM me and I'll take a look.

The best time to ask for a review is while the client's still stood in the finished job.Not three weeks later in an emai...
29/09/2026

The best time to ask for a review is while the client's still stood in the finished job.

Not three weeks later in an email they'll never open. On the day, when they're happy and you're both on site.

How to do it without it feeling awkward:
1. Save your Google review link as a short link or QR code.
2. Ask in person: "If you're happy with it, a quick Google review really helps a business like ours."
3. Text them the link before you've left the drive.
4. Reply to every review, good or bad, within a day or two.

Higher-end clients read reviews before they ring anyone. Make it easy for your happy ones to leave one.

$115,000 net profit from leads they already had.Get Greener NRG, a solar and battery installer in WA, had 4,000+ past en...
28/09/2026

$115,000 net profit from leads they already had.

Get Greener NRG, a solar and battery installer in WA, had 4,000+ past enquiries sitting in their system. People who'd asked for a quote and gone quiet.

We set them up on ViridiHub CRM and went back to those leads properly. The result: 60 solar battery systems installed and $115,000 net profit.

Most trade businesses don't have a lead problem. They've got a follow-up problem. Quotes go out, nobody chases, and the job goes to whoever rang back first.

How many old enquiries are sitting in your inbox right now?

07/09/2026

Sometimes the problem isn’t a lack of work. It’s not having a consistent system for bringing it in.

A new plumbing & drainage client came to us with a familiar challenge: some periods were extremely busy, while others were much quieter and they wanted to take the next step with the business.

After looking at their current setup, budget and goals, we’ve put together a strategy focused on building a stronger online presence, generating more enquiries and ultimately helping them grow the team and take on bigger jobs.

Website ✔️
Google Ads ✔️
Strategy ✔️
Now it’s time to put it into action.

This is what we mean by building a game plan around the business, not just selling marketing for the sake of it.

I also chucked in a free social media guide to help them while the website is in the building process, this keeps it budget friendly and looking out for our new client.

Let’s see where we can take it. 🚀

26/08/2026

Two businesses. Similar industries. Completely different goals.

One wanted to grow the business and bring in more work. The other was already established and wanted to strengthen its presence, grow its audience and consistently get in front of the right people.

That meant two completely different strategies.

There’s no copy and paste approach at BTSGamePlan. What works for a one man band looking to grow won’t necessarily work for an established business targeting the top end of the market.

The best part? We still work alongside both of these businesses today.

No unrealistic promises. No guaranteed overnight results.

Just strategies built around the business, its goals and the people it actually wants to reach, with real results to back it up.

If you’re a trade or service business looking to get more from your online presence, drop me a message.

11/08/2026

If you’re a tradie or run a service-based business, social media shouldn’t just be another job on your list.

The right content can be working in the background, building trust, showing off your work and putting your business in front of potential customers before they ever pick up the phone.

A social media manager isn’t just there to “post on Instagram”.

It’s about saving you time and turning the work you’re already doing into marketing that actually benefits your business.

Want to take social media off your plate?
Drop me a message 👊

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Leeds
LS11AA

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