07/02/2024
INNOVATION FESTIVAL / CREATE CREATIVE GROWTH EVENT @ LMC
Join Dr Yasin El Ashrafi BEM and Scott Ashby from unchained music for a talk & conversation on growing your music / creative business.
We will be exploring different funding & investment models and how local support may help your business go to the next level.
Leicester native Scott Ashby is a music industry and tech entrepreneur. Starting out as a guitarist and producer, he went on to work with Oxjam Festival, Metropolis Studios, Warner Bros Records & Universal Music Germany during his early stage career.
After starting his artist management company, Ashby Projects in 2015 whilst living in Germany, the management roster went on to sign with both Sony Music UK, Universal Music Germany, Avex Japan along side multiple leading independent labels. Roster releases resulted in multiple gold and silver records, alongside YouTube gold creator awards being presented to artists. Scott has overseen artist & brand partnership deals with LG Electronics & Puma and throughout 2024 has artist tours planned in the UK, Europe, USA, Japan and Australasia.
In 2021 he co-founded the USA based fintech platform Unchained Music and oversaw a large investment into the company. Unchained Music now offers digital distribution, royalty advances and innovative label services to over 30 thousand independent artists and labels across the globe. Unchained works with the latest financial, marketing and AI technology to provide first class scalable systems to artists and label teams of all sizes.
Over the course of his career he as worked on projects with / had support from artist and artist teams such as Snoop Dogg, Bruce Dickinson (Iron Maiden), Gerard Way (My Chemical Romance), The Kelly Family, Zero 3, David Guetta, Rufus Du Sol, Paul Okenfield
His recent projects have been featured in Forbes, Rolling Stone. Entrepreneur Magazine, Yahoo Finance and NASDAQ.
Scott has recently relocated back to Leicester, UK, to grow the Artist & Label services division for Unchained Music, with the future plan to make Leicester the base of operations for Unchained’s global operation.
Dr Yasin El Ashrafi BEM is a multi award winning mentor and entrepreneur. He is the Founder and Owner of HQ Recording Studio, HQ Familia record label and Director of HQ CAN (Community Arts Network) Community Interest Company. Yasin has worked in various roles in the music industry in Leicester for over a decade and has experience as a music venue owner before starting HQ Familia, he has put on hundreds of events showcasing artists from the around midlands as well as national and international acts from a wide range of genres.
Yasin was awarded a British Empire Medal by the Queen for his services to young people, music and mentoring and also recently awarded an honorary doctorate in music from De Montfort University for supporting students and the local creative industries.
Yasin currently manages 4 artists who are being developed by HQ Familia
This event will be from 10-11 in the 2Funky Lounge and attendees will be welcome to stay for the Leicester Music Conference and showcase event.