23/09/2025
In it's 21st year my business is a very different beast to what it was in it's infancy. In the early days it followed a franchise model based around selling decorative lighting products.
But, as I realised that it was actually the architectural (AKA technical) lighting that's the thing that makes the magic, can shape spaces, change the mood, and influence atmosphere, I adapted my business model.
Today, it's based around providing lighting advice for homeowners and self-builders and not on selling lighting. Yes, I do have favourite lighting suppliers whose products I tend to specify regularly - those who:
💜Create quality, value for money products
💜Provide a great service before and after the sale
💜Are reliable, like their products
💜Innovate
However, because my model is based on providing sound advice from my 25 years experience, that keeps me independent. I can recommend from the whole of the market because I am not relying on lighting sales for income.
I do get asked by some clients to do their lighting procurement -that's an extra for me, not a given, and certainly not expected. It means that I recommend what's best for their project and their budget and not what earns me the most profit.
So, if you're comparing Lighting Consultants for your project - please make sure that you are comparing like for like. If a company isn't earning much from their design expertise then it's got to be coming from somewhere...