We Dev Digital Ltd

04/12/2025

“Our greatest blessings come to us by way of madness…” — Socrates —

Every breakthrough in digital design starts the same way:
A wild idea that makes perfect sense only when you see how humans really behave.

The mouse. Touchscreens. Pinch-to-zoom.
All “mad” once.
Now… essential.

In digital experience design, the magic happens when:
🧠 Behaviour guides us
🎨 Design grounds us
✨ Creativity breaks the rules

If you want to build tech that actually supports people — not overwhelm them — this is where it starts.

Read the full breakdown 👇
The Human Blueprint: How Behaviour, Design, and Creativity Shape the Digital Experiences We Build
🔗 [ https://zurl.co/DkPqL ]

03/12/2025

What if the biggest shift in digital communication didn’t come out of Silicon Valley — but from a 22-year-old engineer in a suit, on a cold December night in 1992?

On 3 December 1992, Neil Papworth sent a simple message from his computer to a colleague’s chunky Orbitel 901 over the Vodafone network.

Two words. Sixteen letters: “Merry Christmas.”

No emojis. No blue ticks. No predictive text.
Just a polite seasonal greeting — and the first SMS in history.

From that tiny message came habits we now can’t imagine life without:

📲 Short texts instead of long conversations
⚡ Instant connection as standard
⏱ Asynchronous chats we can answer “later”
🔔 A world of notifications, alerts, pings and nudges
📢 Marketing built on short-form, behaviour-shaping messages

And here’s the wild part: SMS wasn’t even meant for us.
It started as a debugging tool for engineers.

People hacked it with emotion, humour, urgency… and billions of messages followed.
We shaped the tech — then it shaped us back.

That first “Merry Christmas” is a reminder that great digital design isn’t just about fancy interfaces. It’s about understanding how people behave and what they’re really trying to express or solve.

People don’t fall in love with technology.
They fall in love with what it lets them feel, say, and do.

If you’re curious about how tiny behaviours become global digital shifts — and how to design experiences that respect people, not just target them — check out:

📘 https://zurl.co/jrLkK

It digs into the psychology, design principles and creativity behind the apps, platforms and systems we use every day — and how to build better ones.

02/12/2025

Shiny UX looks good — but it doesn’t always do good.

Research shows that flashy interfaces can overload us, hide poor usability, exclude disabled users, and even manipulate our choices through dark patterns.

Real UX should respect people:
✔ Accessible
✔ Honest
✔ Clear
✔ Supportive of autonomy
✔ Designed for wellbeing

Beautiful design matters — but not more than humans.

Read the full breakdown 👇
🔗 [https://zurl.co/Pk1wc]

01/12/2025

Ever noticed how you open an app “for two minutes” and look up half an hour later?

That’s the scroll loop at work.

We skim through endless content until something breaks the pattern: a strong headline, a human face, a bold image. Emotional and social cues act like little hooks that make us stop.

We click when the promise feels worth it – when the title, thumbnail and copy all whisper “this is for you” and the brand feels trustworthy.

And we buy when:

The site is easy to use

The deal feels good

The checkout looks safe

Put together, that’s a powerful habit loop: scroll → stop → click → buy → repeat.

The real question is: are we designing this loop to respect people, or to trap them?

I’ve written a full breakdown of how this works and what ethical design looks like in practice.

👉 Read the full post: [https://zurl.co/5kolN ]

27/11/2025

UX was never meant to be just shiny interfaces and conversion hacks.

When Don Norman coined “user experience”, it was rooted in accessibility, ergonomics and a realistic understanding of how people actually think and behave. Over time, UX got sliced into job titles, UI polish and local metrics – and we lost sight of the humans inside the systems we design.

In our latest piece, “User Experience Design as It Was Meant To Be: From Users to Humanity”, we explore:

How UX grew out of human-centred design and ergonomics

How the industry narrowed it down to wireframes, pixels and quick wins

Why humanity-centred design and behavioural psychology belong back at the heart of UX

What it looks like to design for real people, communities and the planet – not just “users”

If you care about design that’s ethical, accessible and genuinely helpful, this one’s for you 👇
🔗 https://zurl.co/dnvp9

21/11/2025

Forgotten tech legend: Kathleen Booth wrote one of the first assembly languages and helped shape modern computing. Discover her story and why her work still matters today 👇

https://f.mtr.cool/twalkaybhg

Kathleen Hylda Valerie Booth (1922–2022) quietly changed the course of computing history. Long before laptops and smartphones, she wrote the first assembly l...

19/11/2025

🎭 Genius isn’t always polished—it’s passionate, unpredictable, and sometimes a little mad. Aristotle knew that the spark of brilliance often comes from thinking differently. This quote is your reminder to embrace your quirks—they might be your greatest strength.

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17/11/2025

In 1970, Douglas Engelbart patented a device that would redefine human-computer interaction: the mouse. More than a tool, it was part of a vision to amplify human intelligence through technology. From punch cards to GUIs, Engelbart’s legacy lives on in every click we make. This is a story of innovation, foresight, and the power of human-centered design.

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14/11/2025

I love this clip from Rory Sutherland — funny, sharp, and important.

👉 Designing for disability isn’t just about accessibility. It’s about creativity that benefits everyone.
This applies to tech, content, leadership — even how we build businesses.
🎥 https://youtube.com/shorts/a5LzrKtK2Yg?si=hZg7dqJzLGe3B6cz

Rory Sutherland explains how designing for disabled users often ends up improving life for everyone.Yan just released his new book: Shorts to Millions: How t...

13/11/2025

Meet Mary Coombs — the first woman to program a commercial computer.

Her work on the LEO in the 1950s changed tech history, yet her name is rarely mentioned.

🎥 Watch the short documentary: https://youtu.be/yqkngxYo5gI

🔔 Subscribe for more untold stories of women in STEM.

Mary Coombs was the first woman to work as a programmer on a commercial computer — the LEO (Lyons Electronic Office) — in the early 1950s. While names like A...

12/11/2025

12/11/2025

🌿 Midweek Mindset Reset 🌿
“You have power over your mind — not outside events.”
– Marcus Aurelius

It’s Wednesday. The chaos is real. But strength isn’t about control — it’s about response.

Choose calm. Choose focus. Reclaim your power. 💪