22/08/2025
How do you launch a brand new scare attraction at the UK's largest theme park resort? With an advert inspired by old school horror trailers!
'Edge of the Forest' opens at Alton Towers this Scarefest, which runs from 27th September.
It's always a challenge to create an advert for an attraction that doesn't exist yet. We pulled this off by filming our talent in the resort's vast woodland, using a 3D engine to build the cabin and bringing it all together with a creepy poem and epic score.
Another huge team effort by ourselves at Brave New Beast, Alton Towers and RWS Global Talent.