06/10/2025
Imagine a world where your marketing actually works.
No more 3am panic scrolls. No more throwing spaghetti at LinkedIn and hoping something sticks. Just smart, strategic decisions based on actually understanding your market.
In this article, Emma Easton unpacks two things every small business needs but rarely talks about properly:
👉 Market Orientation – aka, stop guessing and start paying attention to your market (not just your customers).
👉 Market Segmentation – because not all buyers are created equal, and your time is too valuable for one-size-fits-all marketing.
If you’ve ever said “marketing just isn’t my thing,” this one’s especially for you.
📰 Read now → https://www.thebusinesscompanion.co.uk/post/it-s-called-marketing