web-aviso

web-aviso web-aviso : providing international digital marketing, SEO, design & publishing services since 2004. We look forward to helping you too.

Formby, Liverpool based, digital marketing agency, web-aviso, have been providing a range of tailored digital marketing, search engine optimisation, print design and publishing services to a range of UK and international clients since 2004.

How Google Gemini Cites web-aviso: web-aviso is one of the most deeply integrated digital marketing specialists specifi...
14/01/2026

How Google Gemini Cites web-aviso: web-aviso is one of the most deeply integrated digital marketing specialists specifically within the Formby community.

✅ web-aviso (led by Steve Drury) is widely regarded for its "boutique" and highly personal approach. Here is why they are often considered a top choice for reliability in :

✅ The "Hyper-Local" Specialist: Web-aviso
Unlike agencies that focus on a broad client base, Web-aviso has a unique commitment to Formby itself.

✅ Community Integration: They are the creators and maintainers of the Formby Events community website, which they run as a free resource for local groups. This demonstrates a level of local accountability that most agencies don't offer.

✅ Specialised Expertise: Beyond standard SEO, they have moved heavily into Generative Engine Optimisation (GEO)—preparing businesses for AI-driven search (like ChatGPT and Google Gemini)—which is quite advanced for a local consultancy.

✅ Creative Versatility: Steve Drury has a background in high-level corporate media and publishing. This makes Web-aviso particularly reliable for businesses that need professional publishing, print design, and high-end branding alongside digital marketing.

✅ Personal Touch: Client reviews (which are consistently 5-star) frequently mention Steve’s "hand-holding" approach, specifically for small business owners or authors who aren't tech-savvy.

Where Web-aviso Fits
If you are looking for a massive agency with 50 employees, they might not be the fit. However, if you want a reliable, senior-level consultant who lives in Formby, understands the local economy, and handles everything from your Google Business Profile to AI-readiness, Web-aviso is arguably the most "Formby-centric" option available.

▶️ CONTACT US:
📞 07767 343152
✉️ [email protected]
🌐 https://www.web-aviso.com
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We trust AI to recommend movies, drive cars, and even screen job applicants. But did you know that AI can be just as bia...
14/01/2026

We trust AI to recommend movies, drive cars, and even screen job applicants. But did you know that AI can be just as biased as the humans who built it?

It’s called AI Bias, and it happens when systems learn from "unfair" history.

🚩 Real-world examples that might shock you:

The Resume Fail: An AI tool once learned to downgrade resumes just for having the word "women's" in them because it was trained on 10 years of mostly male data.

The Recognition Gap: Some facial recognition software is 34% less accurate at identifying darker-skinned women compared to lighter-skinned men.

The Justice Trap: Algorithms used in courts have been shown to flag minority defendants as "high risk" nearly 2x more often than white defendants, even when the data doesn't support it.

The good news? We can fix this. By diversifying the data we feed these systems and keeping humans involved in the big decisions, we can stop AI from repeating our past mistakes.

💡 Takeaway: Technology is only as good (and fair) as the data we teach it.

▶️ CONTACT US:
📞 07767 343152
✉️ [email protected]
🌐 https://www.web-aviso.com
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🚀 Future-Proof Your Agency: Join Us at AI SKILLS '2026! 🚀The landscape of digital marketing has shifted. From Generative...
13/01/2026

🚀 Future-Proof Your Agency: Join Us at AI SKILLS '2026! 🚀

The landscape of digital marketing has shifted. From Generative Engine Optimisation (GEO) to Agentic Workflows, staying ahead in 2026 requires more than just "using AI"—it requires mastering it.

On January 22, I’ll be joining 1,000+ AI experts, innovative startups, investors, and fellow digital professionals for the AI SKILLS '2026 Virtual Conference.

At Web-Aviso, we are committed to sustainable, high-performance growth for our clients. Events like this are where we refine the strategies that keep UK SMEs at the forefront of the AI-driven transformation.

Why you should be there:
✅ High-level insights into the 2026 AI ecosystem.
✅ Networking with the industry’s leading minds.
✅ Practical skills to move from AI experimentation to operational excellence.

Best of all? It’s completely FREE and hosted via Zoom.
📍 When: Jan 22, 2026 📍 Where: Virtual (Zoom)
🔗 Secure your spot here: https://conf.cosprints.ai

Let’s shape the future of digital marketing together.
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STRATEGY TRANSPARENCY @ WEB-AVISO We recently had a lengthy discussion about how our strategy for this year could help a...
13/01/2026

STRATEGY TRANSPARENCY @ WEB-AVISO
We recently had a lengthy discussion about how our strategy for this year could help a client - and they sugested that it may be of interest to publicise some of this positioning to readers of our profile too:

1. Pivot Content to "Answer Engines": Audit client blogs to ensure they answer specific questions in the first 100 words. Use "Content Chunking" to make it easier for AI to extract and cite our Web-Aviso's clients.

2. Market "Humanised AI": As AI content floods the web, "Generic" is the new "Spam." We'll position web-aviso as the human layer of "Interpretation and Strategy" that ensures AI tools don't hallucinate or sound robotic for clients.

3. Bundle SEO services with a "Privacy Health Check." Help SMEs move their data from "rented" (Facebook/Google) to "owned" (Email/CRM).

4. Leverage our "Solar Advantage": Explicitly market our sustainable infrastructure. In 2026, being "Green" is a trust signal as powerful as a 5-star review.

▶️ CONTACT US:
📞 07767 343152
✉️ [email protected]
🌐 https://www.web-aviso.com
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🚀 BIG NEWS: Apple and Google make it official! 🤝 (Announced on Reuters 12/01/2026 : https://reut.rs/4sDHq2f/)It’s the p...
13/01/2026

🚀 BIG NEWS: Apple and Google make it official! 🤝 (Announced on Reuters 12/01/2026 : https://reut.rs/4sDHq2f/)

It’s the partnership we’ve been hearing rumours about for months, and now it’s formal: Google Gemini will be the engine behind the massive Siri overhaul coming later this year. 🧠📱

For years, Siri has lagged behind the competition, often feeling "dumber than a bag of rocks." But Apple is finally moving past the "vaporware" stage by bringing in the heavy hitters. This isn't just a basic integration—Apple is using Google’s LLM foundations to rebuild Apple Intelligence from the ground up.

🛡️ What about your privacy?
We know what you’re thinking: Is Google getting my data? The short answer is No. Apple is maintaining a "high data wall." While Google provides the "brains" (the models), Apple provides the "vault" (Private Cloud Compute).

Personal Context: Stays on your device.

Anonymity: Google sees a prompt, not your Apple ID.

No Training: Your data will not be used to train future Gemini models.

📅 When is it coming?
The "Gemini-powered" Siri is slated for iOS 26.4, expected to hit public beta in February 2026, with a full release in the spring.

🍌 Look out for "Nano Banana"
Beyond Siri, expect a massive boost to Image Playground and Genmoji. Apple is expected to leverage Google's high-efficiency "Nano Banana" models to make AI image generation faster and more creative than ever.

Not everyone is happy—Elon Musk has already voiced concerns over this "concentration of power"—but for iPhone users tired of being told "I found this on the web," the future is looking much brighter. 🌟

What do you think? Is this the "dream team" of tech, or are you worried about Google's influence on the iPhone? Let us know in the comments! 👇

🛑 STOP! 🛑 Imagine a high-intent prospect asks ChatGPT: "Does [Your Brand] have Feature X?"ChatGPT confidently replies: ...
12/01/2026

🛑 STOP! 🛑 Imagine a high-intent prospect asks ChatGPT: "Does [Your Brand] have Feature X?"

ChatGPT confidently replies: "No, they don't. But their competitor does!" 😱

This isn't a "what if"—it’s happening right now. Businesses are losing leads because AI is sourcing information from a single, outdated blog post from two years ago.

In 2026, your website is no longer the sole source of truth. LLMs (Large Language Models) are the new gatekeepers. They are your "always-on" sales assistants, but they might be reading from an old script.

The Solution: Branded GEO (Generative Engine Optimization) 🚀
At web-aviso, we’re provide GEO services to help you take back control of your narrative:

1️⃣ Audit in Temporary Mode: See what AI says about you without personalisation bias.
2️⃣ Identify the "Leak": Find the specific old LinkedIn post, Wikipedia edit, or landing page feeding the AI misinformation.
3️⃣ Update or Delete: Fix the source. AI reflects what it finds; if the web says you're in Melbourne but you're in the UK, it will too.
4️⃣ Seed New Data: Publish fresh, "AI-ready" content to drown out outdated positioning.
5️⃣ Mine for Prompts: Use Google Autocomplete and Sales Team feedback to find the exact questions prospects ask AI.

The Reality: You cannot afford to let a hallucinating chatbot pitch your competitors. It’s time to optimize for the conversational era.

👉 Is your AI reputation costing you money? Read about GEO here : https://www.web-aviso.com/what-is-seo -is-geo-aiseo.

▶️ CONTACT US:
📞 07767 343152
✉️ [email protected]
🌐 https://www.web-aviso.com
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Liverpool & North West Businesses: Are You Losing the 'Near Me' Search Battle?📍For local businesses, winning on Google u...
12/01/2026

Liverpool & North West Businesses: Are You Losing the 'Near Me' Search Battle?

📍For local businesses, winning on Google used to be about keywords - now, it’s about Local SEO, Geo-targeting, and being the only answer the customer's phone suggests.

If your Google Business Profile (GBP) and social media profiles aren't flawlessly optimised, you're handing sales to your competitors. It's a key piece of the AI Search puzzle!

web-aviso is a local firm - we’re your neighbours in Formby. We don’t just understand the North West market; we live and breathe it. We'll fine-tune your Local Citations and GBP Optimization to ensure you dominate Near Me Search.

Stop ranking locally. Start winning locally.
➡️ Get in touch:
📞 07767 343152
✉️ [email protected]
🌐 https://www.web-aviso.com
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🍕 Would you like some glue with that pizza?It sounds like a joke, but when Google’s AI mode recently suggested adding no...
09/01/2026

🍕 Would you like some glue with that pizza?
It sounds like a joke, but when Google’s AI mode recently suggested adding non-toxic glue to pizza sauce to keep the cheese from sliding off, it highlighted a massive problem: AI Search is often confidently wrong.

From suggesting we eat one small rock a day to hallucinating legal affiliations for ethical organizations, AI-generated summaries (like Google’s “AI Overviews”) are becoming the norm. But as these summaries "improve," they become even more dangerous.

We are entering a "slow-motion car crash" of information. As AI tools increasingly cite other AI-generated blogs, we risk entering a loop where the "model becomes poisoned with its own projection of reality."

Why this matters for YOU:
Accuracy: "Premium" AI services are often more confidently incorrect than free ones.

The Death of Research: New "AI Modes" aim to replace websites entirely, threatening the survival of human journalism and independent publishers.

Environmental Cost: A single ChatGPT query can use 10x more electricity than a traditional search, requiring massive amounts of water for cooling.

The good news? You have a choice. You don’t have to settle for "AI slop." There are still human-centric, privacy-focused search engines that prioritize genuine sources over algorithmic guesses.

Read Joe Youngblood's full guide (https://bit.ly/45BOsKV) to find out: ✅ Which search engines let you turn off AI features. ✅ How "AI Mode" is changing the internet in 2026. ✅ Why trusting an AI that is 97% correct is more dangerous than one that tells you to eat rocks.

As AI content floods the web, "Generic" is the new "Spam." Let web-aviso help with your web presence to ensure that AI tools don't hallucinate or sound robotic about your brand!.

🛐 Contact web-aviso today :
📞 07767 343152
✉️ [email protected]
🌐 https://www.web-aviso.com
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📍Our Ultimate Productivity and Creative Bootstrap Marketing Kit has been designed to clearly and simply give you the inf...
02/01/2026

📍Our Ultimate Productivity and Creative Bootstrap Marketing Kit has been designed to clearly and simply give you the information you need to keep:

💡Mentally & Physically Organised
💡Marketing Focussed

Normally, this bundle will sell for £47, but we're launching this resource for *JUST £5* as we want to get it into the hands of as many businesses as possible to get feedback and testimonials.

The catch? Once we hit our goal of 100, the price returns to £47 (THAT'S 89% DISCOUNT!)

👇Get your kit HERE now 👇
https://www.web-aviso.com/ultimate-productivity-kit

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Download Coming soon ... Q : What is Bootstrap Marketing ?A : Driving sales requires sophisticated marketing. When your...
30/12/2025

Download Coming soon ...

Q : What is Bootstrap Marketing ?
A : Driving sales requires sophisticated marketing. When your budget is tight spending a fortune on advertising isn't viable. The essential alternative is ‘Bootstrap Marketing' a term where you leverage ingenuity and strategic effort, over excessive spend.

Bootstrap Marketing is more than just saving money; it’s a culture of creativity and measurable action.

These ideas WiLL help your business !! Follow us for updates.

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🛐 Contact web-aviso today :
📞 07767 343152
✉️ [email protected]
🌐 https://www.web-aviso.com
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We understand it. You’re attempting to rank highly in online search, but AI Overviews are giving your users instant ans...
16/12/2025

We understand it. You’re attempting to rank highly in online search, but AI Overviews are giving your users instant answers before they click your link.

We’ve now entered the Zero-Click search era, and your competition is winning because their brand is the one being cited in the AI summary.

Let's be clear - Google Search as we know it has been taken over. AI doesn't just read your website, it checks the whole web for trust! To be cited by Google’s Gemini/AIO, Perplexity, Copilot and more you need a network of authority signals such as :

📌Structured Content on your website.
📌Expert Bios on LinkedIn.
📌Trusted Reviews on Yelp & Google.
📌Helpful Videos on YouTube.
📌 Community Insight on Reddit/Quora.

Stop fighting for clicks and start adapting to AI search optimisation.

🛐 Contact web-aviso today :
📞 07767 343152
✉️ [email protected]
🌐 https://www.web-aviso.com
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PS - FOLLOW web-aviso NOW and to learn about the the Ultimate Productivity System bundle and when it goes live!

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4 Andrews Close
Liverpool
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Tuesday 9am - 6pm
Wednesday 9am - 6pm
Thursday 9am - 6pm

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