12/08/2025
The way customers find brands has changed. It's no longer just about Google. Today, people are using chatbots, social media feeds, and various AI-platform results to discover everything from trip itineraries to local restaurants. If your brand isn't visible in these new places, you're missing out.
A recent report by Yext and Researchscape, based on a survey of over 2,200 people, reveals how AI is fundamentally changing the customer journey. Our key takeaway? The brands that will succeed are those that adapt quickly and stay visible everywhere.
Here’s what the report uncovered that's crucial for your brand's strategy:
👉AI search is now mainstream.
With 75% of people using AI search more than they did a year ago, it's clear this isn't a fad. Traditional search is losing market share, and marketers need to understand how to get their brand in front of AI-generated answers.
👉Customers have different search personalities.
The report identifies six "search archetypes," from the "Explorer" who thrives on detailed content, to the "Social Proof Seeker" who prioritises reviews. You need a strategy that caters to each of these unique mindsets.
👉Search is fragmented.
Customers bounce between AI tools, Google, and social media platforms depending on their needs. This means you can't rely on a single SEO playbook. Your data needs to be consistent and optimized for discovery across all platforms.
👉Local accuracy is a competitive advantage.
While AI tools are great for speed, they often stumble on local details. This is a huge opportunity for multi-location brands to stand out by ensuring their local information is precise and up-to-date.
Are you prepared to navigate this new landscape? At web-aviso, we provide AI search optimisation solutions. We provide the expertise and tools to audit your brand's visibility in AI search, structure your data for optimal discovery, and build a strategy that meets your customers wherever they are in their journey.
👉👉 Contact us today to learn more about our SEO, GEO (Generative Engine Optimisation), and AI search solutions and start building a winning strategy.
📞 WhatsApp : 07767 343152
✉️ [email protected]
🌐 https://www.web-aviso.com
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