web-aviso

23/09/2025

A sophisticated AI brand auditing platform can monitor how brands appear across major AI platforms like ChatGPT, Gemini, and Perplexity, offering features such as competitive intelligence, dynamic brand analysis tools, and comprehensive reporting that stands out in today’s landscape – BUT what happens when it starts citing your work? It's a double-edged sword that can boost your visibility or seriously damage your brand.

Read our article here: https://bit.ly/47T7bnn

Here at Web-Aviso, we’re helping businesses navigate the complex world of AI digital marketing. However - success is not just about using AI for growth; it's about understanding the potential pitfalls too ...

Get in touch:

📞 07767 343152
✉️ [email protected]
🌐 https://www.web-aviso.com
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22/09/2025

Is this you? You think marketing is just about viral memes, fancy logos, and a few paid ads. 🤯

Think again.

True marketing success isn't just about being loud; it's about being smart. It's about building trust, understanding your audience, and connecting on a human level.

Here’s what good marketing really looks like:

✅ Consistent Branding: Your message should be the same everywhere.
✅ Data Analysis: Using insights to make smarter decisions.
✅ Customer Journey Mapping: Understanding every step your customer takes.
✅ Community Building: Creating a loyal tribe around your brand.

Marketing isn't a one-and-done campaign. It’s a continuous process of nurturing leads and building relationships that turn into real results.

📞 07767 343152
✉️ [email protected]
🌐 https://www.web-aviso.com
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11/09/2025

Ready to cut through the noise and dominate the new era of AI search? 🚀

Traditional SEO isn't enough anymore! With customers turning to ChatGPT, Google AI Mode and Perplexity for instant answers, your brand needs to be both seen AND trusted.

At web-aviso, we've created a framework that helps businesses like yours secure vital mentions and trusted citations in AI-powered search results -so you can stop guessing and start winning through informed decisions

✨ Discover how to:

📍Get your brand mentioned in AI answers.
📍Become a cited, authoritative source.
📍Future-proof your digital marketing strategy.

Don't let your competitors own the conversation. Read our latest article to understand the new rules of AI Visibility and how Web-Aviso can put you ahead!

➡️ https://www.web-aviso.com/blog/get-found-by-ai ⬅️

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11/09/2025

Feeling overwhelmed by digital marketing jargon
You're not alone. 🤯

The truth is, marketing hasn't changed—the noise has. Forget complicated, multi-step frameworks and fancy tools. The secret to success lies in what's already working everywhere:

✅ Clarity: Know exactly who you're talking to.
✅ Value: Solve a real problem for them.
✅ Visibility: Show up where they're already spending their time.

Digital marketing isn't a superpower; it's just old wisdom in a new jacket. It's the street vendor creating urgency ("I'll be sold out by the end of the day!!") and the neighbour giving a genuine recommendation.

Stop chasing complexity and start mastering the basics. Create real value first, and the tools will follow.

Don't let your competitors steal the spotlight. Contact us today for a no-obligation consultation to learn how we can help your brand win in the age of AI search.
📞 07767 343152
✉️ [email protected]
🌐 https://www.web-aviso.com/ai-search-audit
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11/09/2025

Apple is revolutionizing Siri! 🚀

The tech giant is launching a new AI-powered tool called "World Knowledge Answers" in early 2026. This isn't just a simple update—it's a complete transformation.

Siri is set to evolve from a basic voice assistant into a powerful "answer engine," capable of pulling and summarizing information from the web. This will allow it to provide more comprehensive, conversational, and personalized responses, similar to what you see with tools like OpenAI's ChatGPT and Google's AI Overviews.

To make this happen, Apple is partnering with Google to use their advanced Gemini AI model. This strategic collaboration highlights a new era of cooperation in the tech world. Initially, this feature will be integrated into Siri, with plans to expand it to Safari and Spotlight on iPhones.

02/09/2025

Merriam-Webster added "google" as a verb nearly two decades ago. But today, a new way of finding answers is here. Users are turning to generative AI chatbots like ChatGPT, Gemini, and Perplexity for instant, conversational responses, and even on Google, generative AI overviews are often providing answers directly, making a click to your website unnecessary.

So, what does this mean for your business? Is traditional SEO dead?

The short answer is no, but your SEO strategy needs to evolve. We're in a new era of "answer engines," and your brand needs to be the answer. At Web-Aviso, we help businesses like yours adapt their digital marketing approach to thrive in this new landscape, turning passive searchers into active customers.

Your New AI Search Strategy: From Clicks to Conversions
The goal isn't just to rank for keywords anymore. It's to be the trusted, authoritative source that AI crawlers and Large Language Models (LLMs) cite and recommend. We'll help you pivot your content strategy to focus on what truly matters:

1. Optimise for Purchase Intent
Forget top-of-the-funnel "how-to" guides for a moment. Your most valuable content is what we call "money phrases" — the commercial-intent phrases your audience uses when they're ready to buy. We'll help you optimise your service pages to ensure they have high click-through rates and are the first stop for prospects doing purchase-intent research.

2. Structure Your Content for AI Readability
AI models need to understand your content to recommend it. That's why we use structured data and schema markup to help search engines and AI understand exactly what's on your page. This isn't just about getting rich results; it's about making your content AI-ready, increasing the chance of being featured in generative AI overviews.

3. Build Authority with EEAT and Original Content
In a world full of AI-generated text, your human expertise is your most powerful asset. We focus on EEAT (Experience, Expertise, Authoritativeness, and Trustworthiness) to build your brand's credibility. Our team will help you create original, human-centered content—like case studies and expert opinions—that AI chatbots can't replicate.

4. Be Discoverable Everywhere
Your audience isn't just searching on Google. They're asking questions on social media, in communities, and on LLMs. We'll develop a content performance architecture that goes far beyond traditional search analytics. This means creating high-quality, multimedia content and repurposing it for every channel—from TikTok and Reddit to YouTube—to maximise your brand discoverability and visibility.

Ready to Redefine Your SEO Strategy?
The future of search engine optimisation is not about keywords; it's about being the most trustworthy and visible brand in your field. At Web-Aviso, we help you make the shift from a "search-engine mindset" to a "discovery strategy" that drives real business results.

Don't let your competitors steal the spotlight. Contact us today for a no-obligation consultation to learn how we can help your brand win in the age of AI search.

📞 07767 343152
✉️ [email protected]
🌐 https://www.web-aviso.com/ai-search-audit

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01/09/2025

Ready to lose up to 40% of your website traffic in just 3 seconds? ⏱️

Probably not. But that's exactly what happens when your website is slow.

In the digital world, speed isn't just a luxury—it's a critical component of user trust and SEO. A one-second delay can cause a significant drop in conversions, and broken features or security vulnerabilities can tank your reputation.

That's why proactive website maintenance is non-negotiable.

Don't wait for something to break; prevent it from happening in the first place.

Here's your monthly website maintenance checklist to keep your site fast, secure, and user-friendly:

1. Test Your Site Speed
Use tools like PageSpeed Insights or GTmetrix to uncover issues holding you back. Optimizing images, updating plugins, and using a CDN can make all the difference.

2. Back Up Your Site
Monthly backups are a must! Securely store your full site—files, database, and media—off-site to prepare for the unexpected.

3. Perform Security Updates
Outdated software is the #1 entry point for hackers. Regularly update your CMS, plugins, and themes to close security gaps before they're exploited.

4. Remove Unused Plugins
Every inactive plugin is a potential risk. Audit your plugins monthly and delete anything you're not actively using to reduce bloat and security vulnerabilities.

5. Fix Broken Links
Broken links frustrate users and hurt your SEO. Use tools like Screaming Frog or Ahrefs to find and fix 404 errors.

6. Review Content Analytics
Use Google Analytics 4 and Google Search Console to see what's working and what's not. Monitor key metrics to find opportunities to optimize, refresh, or rebuild your content.

Remember, consistent maintenance helps prevent problems and supports your long-term marketing goals. A well-oiled website delivers a seamless experience that keeps visitors coming back.

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Don't have time to handle all this yourself? That's what we're here for. web-aviso can audit and advise how to keep your site in top shape so you can focus on what you do best :

📞 07767 343152
✉️ [email protected]
🌐 https://www.web-aviso.com
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01/09/2025

What if the most powerful AI tools weren't locked behind a paywall?

The UAE's new Falcon AI is changing the game. This advanced tool is now available for free as an open-source alternative, directly challenging the costly, proprietary systems from big tech in the US and China : https://falconllm.tii.ae/falcon-h1.html

The best part? Because it’s open-source, developers and users everywhere can customize it for their local languages and unique needs, breaking down technological barriers for regions that need it most.

This move could be a major step toward a more equitable and innovative future for everyone. What do you think this means for the global tech landscape?

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Generative AI models are enabling us to create innovative pathways to an exciting future of possibilities - where the only limits are of the imagination.

28/08/2025

Is your business easy to find online?

When people search for local services, they're looking for businesses they can trust. That's where local citations come in.

Think of a citation as a digital stamp of approval for your business. It's any mention of your Name, Address, and Phone number (NAP) on a third-party website, like Yelp, a business directory, or even a local news article.

How do citations boost your business?

👍 Build Trust: Consistent and accurate information across the web signals to search engines like Google that your business is legitimate and reliable.

👍 Increase Visibility: The more places your business is cited, the more likely you are to appear in local search results when customers are looking for you.

👍 Drive Foot Traffic & Sales: With correct information, customers can easily find and contact you, turning online searches into real-world customers.

Don't let inconsistent or inaccurate listings hold you back. A strong local citation strategy is the foundation of a powerful online presence. More here: https://www.web-aviso.com/citation-services

Contact us to discuss building and managing your local citations effectively :

📞 07767 343152
✉️ [email protected]
🌐 https://www.web-aviso.com

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28/08/2025

AI LLM for Digital Marketing: Autumn 2025
(Summarised from socialseries, Toronto)

👉CHATGPT = Good for reach
✅Pros:
- Largest user base.
- Structured content rewarded.
- Strong indirect brand mentions.
❌Cons:
- Few visible citations.
- ROI difficult to track.
- Search still evolving.

👉PERPLEXITY = Good for traffic
✅Pros:
- Inline citations always visible.
- Transparent tracking possible.
- Long-form content favoured.
❌Cons:
- Smaller user base. (Compared to ChatGPT)
- Some publisher restrictions.
- UX still updating and adapting.

👉CLAUDE = Good for authority
✅Pros:
- Direct citations build credibility.
- Rewards authoritative sources.
- Strong for long-form SEO.
❌Cons:
- Lower reach overall.
- Conservative in style.
- Needs search enabled.

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Act now to secure your brand's position in the AI-driven search landscape with web-aviso:

📞 07767 343152
✉️ [email protected]
🌐 https://www.web-aviso.com
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28/08/2025

What do you think of when you hear the word "marketing"?
If you just picture someone posting on Instagram, think again.

Marketing is so much more than just social media. It's a powerful blend of strategy, tools, and trust. As a simple example, let's break this down for a local coffee shop:

👉Advertising: A big sign that says "Best Coffee in Town!"
👉Promotion: "Buy one, get one free!" today only.
👉Sales: A customer walks in, smells the coffee, and buys a latte.
👉Public Relations: You kindly respond to a bad review with an offer for a free drink.
👉Publicity: A viral TikTok shows off your amazing latte art.
👉Social Media Marketing: You post a Reel of your barista making heart-shaped foam.
👉Content Marketing: You write a blog post titled "5 Reasons Coffee Makes You Happy."
👉Influencer Marketing: A foodie influencer shares your new drink with their followers.
👉 SEO: Your shop ranks #1 when someone Googles "coffee near me."
👉Email Marketing: You send a weekly email with new deals and drink specials.
👉Experiential Marketing: You host a workshop where customers learn to brew their own coffee.

Behind the scenes, modern marketers use smart tools to make it all work seamlessly:

⚙️https://www.web-aviso.com/competitor-research-tools
⚙️https://www.web-aviso.com/seo-resources

Marketing isn’t just about making ads or posting online. It’s the entire ecosystem that makes people discover, love, and become loyal to your brand. It's working smarter, not just harder.

📌 Contact us today to learn more about our solutions and start building a winning strategy:

📞 07767 343152
✉️ [email protected]
🌐 https://www.web-aviso.com
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20/08/2025

The Future of Search Is Here. Is Your Brand Visible?
AI has moved from an experiment to a mainstream tool for research and discovery. Research shows 75% of people use AI tools more than they did last year, with nearly half using AI search daily. This shift is causing traditional search engine volume to decline, with a projected 25% drop by 2026.

As AI tools like ChatGPT and Google's AI Mode become a primary source of information, it is critical for marketers to understand how to maintain visibility. The first step is to measure your brand's presence in AI-generated answers. Without this knowledge, you cannot optimize for performance in this new environment.

web-aviso can help brands navigate this transition. We provide the tools and expertise to audit your current AI search visibility and develop strategies to ensure your content is front and centre.

Act now to secure your brand's position in the AI-driven search landscape.

📞 WhatsApp : 07767 343152
✉️ [email protected]
🌐 https://www.web-aviso.com
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