Priestmangoode

Design and brand experience. Innovation and future thinking. Leaders in aviation, transport, product and environment design. London and Qingdao, China.

From aircraft interiors, airports, public transport and high speed trains to hotels and consumer products, our diverse portfolio enables us to draw from our experience across different sectors to deliver new innovations. This unique way of thinking has led us to become brand and innovation partners with a number of leading companies around the world. Using design as a strategic tool to transform b

usinesses, we use our unique global viewpoint to deliver solutions that are tailored to place brands and cultures on the world stage, helping our clients achieve holistic brand experiences and customer loyalty. Our designs are about people: from end users to maintenance staff, they are used by millions every year. We’re interested in how things work and how to improve them. We believe great design should be simple, elegant, intuitive, easy to maintain and efficient to manufacture. Our company is steeped in the tradition of great British design, but our experience over the years, our interest in the new and our ambition to redefine expectations of great design has led us to become leaders in our field. We define future trends and are at the forefront of global design today.

17/12/2025

To round off our festive travel series, we’re heading out to sea. From calm crossings to busy evenings onboard, a little preparation can go a long way. Here are three tried-and-tested tips from our seasoned PG travellers to help make travelling by sea smooth, comfortable and considered. ⚓✨

Tip One: Timesaver 🕒
Beat the elevator queues for dinner.
Heading down 10 to 15 minutes early helps you avoid the busiest lift times, giving you a calmer start to the evening and more time to enjoy what’s onboard.

Tip Two: Wellbeing ✨
Bring a small sea-sickness kit.
Ginger chews, seabands or a light anti-nausea remedy can make all the difference. A simple addition that helps you stay comfortable and fully present throughout the journey.

Tip Three: Top Tip ⭐️
Use an over-the-door hanger to maximise cabin space.
Cabins can be compact. A simple organiser instantly creates room for everyday essentials, keeping everything tidy, visible and easy to reach during busy days at sea.

That’s a wrap on our Christmas travel tips series. Whether by air, rail or sea, we hope these ideas help your journeys feel a little more seamless this festive season. Let us know your favourite onboard travel hack. 🎄

12/12/2025

For week two of our holiday travel tips, we’re swapping the airport for the station. With trains filling up and timetables tightening, here are three simple rail hacks from our seasoned PG travellers to keep your journey smooth, efficient and full of festive cheer. 🚆

Tip One: Timesaver 🕒
Pre-download your media before you board.
Train Wi-Fi can be patchy, especially on busy routes. Download your films, playlists and podcasts in advance for a smooth, uninterrupted journey.

Tip Two: Wellbeing ✨
Pack a picnic, because train food isn’t always the highlight.
Bring your own snacks (or a festive little picnic) so you’re not relying on limited onboard options. During Christmas travel, catering can sell out fast, and let’s be honest, it doesn’t always taste as good.

Tip Three: Top Tip ⭐️
Use a sturdy bike lock to secure your suitcase.
If you’re stowing luggage in an open rack, looping a heavy-duty bike lock through the handle and around the frame keeps your bag safe, steady, and easy to spot when it’s time to hop off.

More PG travel tips coming soon. In the meantime, what’s your go-to rail travel hack? 🎄

05/12/2025

It’s the most wonderful time of the year, and for many of us, it begins with a journey. At PriestmanGoode, we have you covered for all your transport tips, and first up is travelling by plane. With airports getting busier and holiday plans coming together, our team of seasoned PG travellers have gathered their favourite festive travel hacks to help make your journey smoother, more efficient and still full of Christmas cheer. :aeroplane::sparkles:

Tip One: Timesaver 🕒
The “Fragile” tag trick. Adding a fragile label to your checked luggage often means it’s handled with more care and is among the first bags to reach the carousel. A small detail that helps you get from plane to celebration just a little faster.

Tip Two: Wellbeing ✨
Pack a germ-shield throat spray. We recommend B-propolis as a natural way to help protect your throat in busy airports and on crowded flights. It’s a simple addition to your carry-on that can help you stay healthy throughout the holiday season.

Tip Three: Top Tip ⭐
Use vacuum-pack bags with a portable pump. Perfect for compressing chunky jumpers or freeing up extra space for gifts and festive treats. A smart packing hack that keeps your suitcase organised and holiday-ready.

Our branding team here at PG loved bringing these travel tips together for you, let us know if you have any more?

21/11/2025

For PriestmanGoode, branding is a core part of how we design meaningful experiences, not just an add on.

Acting as brand Guardians to translate an organisation’s values into three-dimensional environments that are authentic, connected, and inspire curiosity.

Our strategy covers every detail: from wayfinding to livery, ensuring the brand story is delivered in details people can see, feel, and trust. One of our most recent case studies, showcasing an integrated design approach, was with , we defined a unified passenger experience, from the calligraphy-inspired logo to the bold, heritage-rooted colour palette.

Aligning design, culture, and strategy to achieve an elevated experience, not just an identity.

To read the full case study, click the link in bio.

17/10/2025

Through our Private Sanctuary concept, we set out to celebrate craftsmanship, material intelligence and forward-looking design choices that define the passenger luxury experience.

Our suppliers are an essential part of this process. These collaborations enable us to draw on specialised expertise, extend material possibilities and elevate the handcrafted element of our cabin designs.

Working closely with our partners, we developed a distinctive creative motif inspired by natural elements, colours and shapes. We also explored how sustainable innovation can feel at ease within a luxury interior, incorporating circular design principles and materials with exceptional aesthetic qualities.

and their innovation centre, F/LAB, demonstrate remarkable skill in balancing sustainability and conscious materiality within a luxury cabin environment through their bespoke Aenigma material.
squared transformed waste from the food industry into beautiful feather-based surfaces, showcasing the potential of upcycled natural materials.

translated a two-dimensional pattern into a richly detailed, couture-quality 3D embroidery inspired by antique tapestries.

Lastly, crafted two variations of a ginkgo leaf motif using leaves gathered from the artist’s own garden, resulting in an exquisite nature-inspired lacquer finish.

The result is an adaptive and dynamic widebody private aircraft interior designed for future travel, where personalisation, wellness and conscious material choices come together.

Watch the full video to discover how we integrated stunning materials.

06/10/2025

As a world-leading multidisciplinary design company recognised for pioneering innovative concepts and curating visionary passenger experiences, is renowned for its clever use of small spaces.

The development of Private Sanctuary began with a workshop on the evolution of luxury hosted by PriestmanGoode at the RedCabin Business Jet and VIP Interior Innovation Summit in Montréal in 2024. Participants explored the needs of four distinct passenger profiles, each illustrating a distinct vision of what will define luxury interiors in the future. The workshop generated insights into seamlessly integrated technology, wellness, personalisation, and how conscious material choices can support sustainability.

Building on these insights, the Private Studio team applied their extensive expertise in designing small, adaptive spaces to create a concept interior offering unparalleled comfort and nature-inspired finishes. As Ben Rowan, Director of PriestmanGoode, explains: “We have made sure that the space can really change and modulate, depending on the actual requirements of the user. Whether that’s working, sleeping, lounging, watching a film or using it as a gym. The overall architecture and bold forms takes the user into something quite different and not what they might expect onboard an aircraft.”

Find out more about Private Sanctuary via the link in bio.

03/10/2025

Our Visualisation team at recently attended the Cannes Corporate Media & TV awards ceremony to collect the Gold Award for Film or Video.

The winning project was a commissioned CGI film created for to showcase their new Business Class cabin. Developed in close collaboration with , and , the film set a new benchmark in immersive, design-led storytelling for aviation.

From the ambitious brief to the final launch at International Airshow 2024, this project demonstrates how visualisation can bring future passenger experiences to life with authenticity, creativity and precision.

We couldn’t be more delighted to celebrate this award together with our collaborators and client, and to see the impact this work is already having around the world.

Read more on this project on our website via the link in bio.

24/09/2025

is delighted to mark nine years of collaboration with the through PG x RCA Textiles 2025: The Journey of a Resource.

Reflecting our continued efforts to supporting creative education and the role of designers in shaping more responsible futures, this partnership challenges students to explore material innovation in transport interiors.

This year’s brief focused on transforming a single material source, including wood, metal, plastic or a pure fibre/textile, and rethinking conventional approaches to producing a range of hard and soft outcomes. We placed an emphasis on creating products that are reusable, recyclable and biodegradable in a cohesive mixed mono-material palette.

The top honour selected this year is by Zitong Hao (.925), who investigated aluminium’s overlooked properties and questioned its association with rigidity. By experimenting with melting, welding, polishing, weaving, hammering, and embroidery, she developed the ‘Inflated Series’; a collection of sculptural furniture and interior products for transport interiors.

Her work highlights aluminium’s potential for sustainable, adaptable applications, reconfiguring a familiar material into innovative outcomes.

Zitong Hao has been awarded a four-week paid placement at PriestmanGoode, working alongside our in-house CMF design team, applying her material-focused approach to the Zero Take Away packaging project.

Huge congratulations, Zitong!

Discover her project on our website via the link in bio.

11/09/2025

We are delighted to announce that Route to Zero, the framework developed by to embed sustainability at every stage of the design thinking process, has been selected as part of the legacy of World Design Congress London 2025.

Route to Zero encompasses many aspects of the design and creative process, aiming to push boundaries and ignite conversations that might not otherwise take place when developing new ideas. The ’s Skills for the Planet Blueprint, aims up-skill one million designers in green design skills by 2030.

You can learn more about our Route to Zero cards at .design, taking place from 17 – 20 September at , as part of London Design Festival 2025.

Make sure to mark your calendars and book your ticket via the link in bio.

29/07/2025

will return to Material Matters as part of 2025.
design is an important platform for engaging the design community and collaboratively progressing towards a more sustainable future. This year, we’ll be focusing on Route to Zero; the approach developed by PriestmanGoode that embeds sustainability at every stage of the design process. We’ll also be showcasing the latest developments from our Material Mind database.

We look forward to sharing more on our plans for the event with you in the coming weeks.

In the meantime, mark your calendars and make sure to join us at Material Matters 2025, from 17th to 20th September.

11/07/2025

We are pleased to share the talented recipients of our Spotlight tags from Week 2 of 2025.

These graduating designers have been recognised by the judges from our studio for work that stood out for its creativity, design innovation and use of materials:

George Dawson, Northumbria University

Harry Colbert, Central Saint Martins

Holly Patel, Loughborough University

Jaime van Rooyen, Loughborough University

Katie Smith, Nottingham Trent University

Libby Hutton, Northumbria University

Oscar Marchal, Nottingham Trent University

Zaki Razak, Nottingham Trent University

Zoe Kingston, Loughborough University

Congratulations to each of you on your achievement! We know you are going to have a very successful and meaningful career in design, shaping a better future.

08/07/2025

Sustainability remains one of the most urgent and complex conversations in design today. On Friday 11 July, will host an industry panel exploring what sustainability really means in practice and how we integrate these values into our work.

Chaired by , Editorial Director at , the panel brings together voices from across the design sectors to discuss how the industry can move from intention to meaningful action. The guest speakers include Kirsty Dias, Managing Director at , Jo Barnard, Industrial Designer, Creative Director and Founder of and Adam Fairweather, Co-Founder and Technical Director of .

The session is part of the Trade Mornings programme and offers professionals the chance to reflect on the realities of sustainable practice, followed by a curated tour led by Creative Conscience showcasing some of the most compelling sustainable projects from this year’s graduates.

When: 11th July, 11:00am - 1:15pm
Where: at Business Design Centre, London

Book your ticket via the ’ website.

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