https://www.facebook.com/110299795162380/

Gabriella Watkin, London Colney (2026)

09/08/2025

“Laptop/PC owner, no phone needed for this job. Available to start immediately. After enquiring, please let me know if you wish to proceed — if not, kindly state it clearly instead of ignoring my response.”

06/01/2024

Lessons learned from 30+ freelance clients in 3 years.⁣
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3 years and 3 months ago on this exact day - I decided to make the leap into the unconventional.⁣
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And since then - I’ve had the pleasure of working with over 30 clients as a freelancer - big teams, small teams, women, men, startups, 10+ year old businesses, products, services, agencies - anything and everything. ⁣
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And today, I’m thinking back to all the clients that got me to where I am and what I learned.⁣
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My 1st client taught me that it was possible - someone was willing to pay me (a stranger) real money for doing work from my house in my pajamas (what?!)⁣
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My 5th taught me that work ethic and commitment are absolutely everything and are your #1 differentiator.⁣

My 10th taught me that kindness should always be my #1 priority in a client.⁣

My 22nd taught me that you not only need a plan B, you also need a plan C and plan D, and that you can never have too much buffer time.⁣

My 23rd taught me that a client who doesn’t understand boundaries and insists on writing you paragraphs at 8pm on Saturday is not a client you need.⁣
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My 25th taught me that just because you get thrown in the deep end and feel 100% not ready, you’ll still totally be fine after the learning curve.⁣

My 26th taught me that just because you’re being paid $50/hr doesn’t mean it’s a dream job.⁣

My 29th taught me what it is to truly care, facilitate, love a community and to focus on giving.⁣

My 31st taught me that even if it seems like a ‘dream job’ on paper, if your heart is not in it and your gut says no then the answer should most definitely be no.⁣
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My 33rd taught me what it’s like to be ruthlessly detailed oriented and what it means to go above and beyond in serving your audience.⁣
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My 34th taught me that a sense of humor always, always has a place in the workplace.⁣
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My 36th taught me how the biggest and hardest skill an entrepreneur can have is to learn to let go and trust others to love their businesses as much as they do; plus, reminded me how much I love running businesses & managing teams, projects and ops.⁣
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I’m incredibly grateful.⁣ 💛
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So big shoutout to my clients, past and present. You’re all the MVPs.

06/01/2024

byeeeee 27 👋🎂 here is a carousel of 10 random, special memories plus stuff I was really into this year 🙂

🤍 Adopted 2 cute cats
🤍 Still realllllly into matcha
🤍 Swam in lakes & pools & the ocean
🤍 800 students in the bootcamp
🤍 Got really into autumn & Gilmore girls again
🤍 Got SUPER into World of Warcraft (logged 443 hours in the past year looollll)
🤍 Business grossed $600K+ since I started it
🤍 Met lots of cool people irl and virtually
🤍 Had my first business photoshoot
🤍 Overhauled all my marketing
🤍 Scripted & filmed 45+ YT videos
🤍 Made it to 10k email list & 5k on YT
🤍 Started jogging
🤍 Went to a record amount of cafes to cowork & read
🤍 Started therapy (highest personal ROI thing ever)
🤍 Have learned to really enjoy my own company
🤍 Had 10/10 🍜 🥐 🍰 🍩
🤍 Mentioned in Forbes again 🥹
🤍 Scored great buys at flea markets
🤍 Had an engagement shoot
🤍 Finally realized what true self-trust looks like
🤍 Signed up to a gym
🤍 Still super into puzzling
🤍 Had 394058 cat cuddles
🤍 Got my trademark!

& now onto 28 :)

06/01/2024

Ever turn down a perfect, if-only-we-met-sooner client because you just don’t have the time?👇

Great freelancers and virtual assistants are in-demand and flying off the online shelves these days.

That’s a great problem to have until you realize you don’t have enough time to work with every client you want to.😅

On the flip side, you are fighting the urge to say “hell yes” to every dream client that comes your way because who doesn’t want to make more dough?

👎The bad news - it’s impossible to work with every single client out there, no matter how dreamy they are or how many times they have you saying “are we the same person?”

👍The good news - you CAN scale and grow your income without the fuss and hassle of sacrificing your time.

How?

✨By shedding your role as an implementor, stepping out of the knees-deep in the trenches work and promoting yourself to the strategy, management, behind-the-scenes planning as a Digital Business Manager.

Offering team management, content & project planning, & systems & operations strategy work is a natural, low-risk, evolution for a virtual assistant and freelancer who is already familiar with the ins-and-outs of your client’s business.

🙊& promoting yourself to a Digital Business Manager will impress your clients (to the point where they’d say “it’s like you know my business better than I do!”).

If you want to dabble in some Digital Business Manager practice tasks, I have a $7 week long challenge where you’ll learn the tried and true Digital Business Manager skills (that my students use every day post promotion).

👉You’ll also get your hands (slightly) dirty as you work through tasks and projects for your portfolio, so you can approach your clients with your new Digital Business Manager title with confidence (and bragging rights).

Not a virtual assistant/freelancer?

If you’ve planned detailed itineraries for friends or color-coded your way through note taking in high school and college, you could thrive in the Digital Business Manager role, too.

06/01/2024

Over 3 years ago, I made a big scary leap and started freelancing online as a project & content manager.⁣ 😯⁣
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Over 2 years ago, I made a bigger and scarier leap and started a business with Max.⁣ 😨⁣
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And 3 months ago today, I made the biggest and scariest leap of all and took on my most ambitious personal project yet.⁣ 😱⁣
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I made a commitment to myself that every single day from Jan 12th onwards, I would work on my own digital product that teaches others how to work online as a digital business manager.⁣⁣
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🧠 Even if it was just a quick 10 mins developing the course syllabus on a busy day⁣⁣
🎥 Even if it was spending 6 hours on a Saturday recording course content ⁣⁣
🐕 Even if it was just a quick brainstorming session on a walk with the dogs...⁣⁣
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No matter how much or how little time, that I would simply commit to putting in the energy every day.⁣⁣
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And every day since that day (minus 3 COVID-19 induced overwhelmed & full-on panicking days), I have kept to my commitment. ⁣⁣
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And I’m so excited to share that my digital product is now in open beta. 🎉⁣
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I sent out an email earlier this week to my list and as of that first day, the DBM Bootcamp had 6 beta students. ⁣⁣
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SIX!!! ⁣👩‍💻👩‍💻👩‍💻👩‍💻👩‍💻👩‍💻⁣
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That’s more than I can count on one hand. ⁣⁣
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How I feel: 😱🤯🥰🥺⁣⁣
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Anyway - this is just to say - big and scary things are hard, especially the big and scary promises or commitments you make to yourself where nobody is holding you accountable.⁣⁣
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And yes - there were plenty of highs but of course, also plenty of lows. Lots of tears shed over imposter syndrome, over payment processing tech issues, over the endless stream of “What if?”.⁣⁣
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Fast forward to now... having 42 incredible beta students in the program & knowing that I can keep promises to myself even if it’s really, really hard sometimes? ⁣⁣
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Worth it. 😭⁣
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Thankful for all of you & hope you’re all doing well and staying safe during these times. 💗⁣⁣
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If I can help with anything or if anyone wants to chat or quietly puzzle together (BYOP, hehe) in a video chat, let me know.

06/01/2024

My imposter syndrome is a bigger diva than Mariah Carey. 🙊

She loves to belt out hits like…

🎶“You’re a fraud”

🎤“You’re not good enough”

And 🎵“What do you know about anything?”

After being in the freelancing and entrepreneurship space for a few years, I’ve learned a thing or two about managing this attention seeking diva.

✨While her voice might be hard to ignore, you don’t have to sing along. Just sit back, listen, and thank her for the performance.

👉Every expert started out knowing absolutely nothing about what they’re an expert in.

🤸An olympic gymnast didn’t somersault out of the womb.

✍️A best-selling author started out with no knowledge of words and spelling.

🎄And Mariah Carey wanted many things for Christmas before she settled on “you”.

We all start somewhere and there’s always room for growth.

So let your imposter syndrome belt away, but know that you know more than you did before (and you’ll continue to know more and more each day).

👇Anyone else feel like their imposter syndrome has a voice that just can’t quit whenever you sit down to work or do something you’re passionate about?

Sound credit

06/01/2024

Every entrepreneur can do anything. They just can’t do everything. (That’s why they need YOU).🙌

The online entrepreneurship space is BOOMING, and every launch you see is an indicator for how in-demand digital business managers are.

Every entrepreneur would love to keep laser-focused on their zone of genius. This could be…

💻The content that goes into a course

🎨The design and functionality of a product

📝The material and events that make up a retreat

But launching a course, product, and retreat successfully involves so much more than just creating the material and announcing it.

It involves detailed systems and operations management for…

📈Marketing

🖥Product

👯‍♀️Team

💬Customer service

💰Sales

And so much more…

This type of high-level, strategy, and knowledge work is desperately needed in the digital business and online entrepreneurship space

(*ehem* meaning you can scale your income without sacrificing your time, working with 2-3 clients max and still getting that 🍞).

✨As a digital business manager, you play a powerful (and important) supporting role in an entrepreneur’s launch (even if you’re sitting on your couch in your PJs).

If you want to test out your digital business management skills, I have a $7 mini, week-long Digital Business Manager challenge that you can take on and see if this fabulous shoe fits.

👉This challenge comes with 5 days of video training, 3 mini projects to practice your skills (and add to your portfolio), a 20+ page challenge workbook, and a fun gift if you complete the challenge in full.

Want to take your *possible* new role as a digital business manager for a spin? DM me for the link!

Sound credit:

06/01/2024

Anyone else feel super protective of their clients/friends on social media?🙊 Or is it just me…

The internet is a wild but essential place for digital business owners and freelancers.

And being on your best behavior on social media is important… even though I’m ready to throw up arms on the rare occasion my client/friend receives a mean comment. 🥊

😤So while you might be biting your tongue, holding yourself back from all the things you truuuuly want to say… there’s a MORE productive and meaningful way to support your client/friend when faced with internet bullies:

✨Remind them that they’re doing a great job and creating an impact.

Whether it’s your client, a friend, or yourself - putting yourself out on the internet takes courage and confidence.🖤

And for every one bitter internet troll out there🤡, there are (at least) 10 people who finds value in what you’re doing.

👉I don’t know who needed to hear this today but I’m proud of you.

I’m proud of you for…

🙌Taking a chance

👏Putting yourself out on the virtual stage

🎉Making an impact

🤩Facing your fears and chasing that Big, Scary Dream

And when you do receive that mean comment, take a deep breath😮‍💨 and know that it says more about them than it does you.

How do you deal with negative comments?

06/01/2024

When I’m the number one reason why I need to set boundaries. 🙊

Because believe it or not… I’m my own worst productivity predator.

Without boundaries, I would run myself into the ground in a constant effort to overdeliver and produce my best work.

And if I didn’t…

📵Keep work-related apps off my phone

💻Close my laptop at 6PM every single day (no exceptions)

🧖‍♀️Force myself into taking weekends off

I would be on a one-way express ticket on the burnout highway. 😓

Like a kid in a candy store, I’d overdose on work and responsibilities and drive myself into a work-related coma without these boundaries in place.

👉Can you relate?

Do you respond to client emails on the weekends?

Sound credit: cheetocrumbz via TikTok

06/01/2024

I love getting things done. Who doesn’t?🤷🏻‍♀️ (Save this post for some easy to follow productivity tips)

As a first time work-from-home-er/freelancer, I know that distractions are plenty.

You’re suddenly thrown into a world where sleeping in until 10:30AM IS an option… where no one will report your sneaking in an episode or two of your favorite Netflix show… and don’t even get me started on the close proximities of your kitchen (and your loot of snacks).🙊

And while I’m here for a little rule-breaking every now and then when it comes to exercising your rights as a freelancer, the truth is you need a little extra discipline as a freelancer, especially when there’s no one physically there to keep you accountable.

👉So save this post for some of my reasonable, feel-good productivity tips:

📱Limit distractions: Put your phone away and lock yourself out of Netflix for 90-minutes. It’s ok, Instagram, TikTok, and that juicy cliffhanger will be waiting to welcome you with open arms when you mark that task as complete.

🙅🏻‍♀️Say no to meetings: Not every meeting needs to be a meeting. You heard me. Could it be said in an email or communicated over Slack? Most of the time, it can. This is why I’m a huge advocate for meeting agendas so nobody’s time is wasted.

💻Be proactive, not reactive: Ever just keep Gmail open on a tab all day? This is a surefire way to lose concentration and respond to every new email that hits your inbox. Instead, check your email before and after your workday. That way, you can get to everyone within reasonable hours, hit inbox zero, and not sacrifice any of your precious freelancer focus time.

✨Productivity can be a struggle especially when you only have yourself to depend on. These 3 tips have been game changers when it comes to balancing my freelancing freedoms and professional responsibilities.

What are some of your favorite (and fun) productivity tips and tricks? I’m always looking to add to my productivity tool belt!👇

Gabriella Watkin

09/08/2025

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