08/10/2025
“A website? Oh, that’s just an expense”
I’ve heard this line so many times from business owners.
But let’s talk real numbers, not opinions
A client once invested $2,000 in a properly optimized website — built for speed, SEO, and conversions.
In just 3 months:
→ Their traffic grew by 40%
→ Leads increased by 3x
→ Monthly revenue jumped by $5,000+
That’s not an expense.
That’s a 250% ROI in less than a quarter.
Another example:
A service-based business improved page load speed and call-to-action clarity conversion rate went from 1.2% → 3.5%
No extra ads. Just smart optimization.
So here’s the truth:
> A website isn’t a cost center it’s your 24/7 salesperson.
When built right, it pays you back in:
Sales
Credibility
Customer trust
This week, look at your website not as a cost, but as your most powerful investment.
What do you think should businesses treat websites like marketing assets or expenses?